How MTV Uses Social Media to Turn Fans into Friends

12/17/21 • 38 min

1 Listener

Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

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Full Episode Details

Kristen Maldonado, Senior Manager of Social Media at MTV, is on the Social Pros podcast to share how the team over at MTV managed to build such a fantastic community and fan base.

As a lover of pop culture herself, Kristen appears to have the perfect job. Kristen explains that rather than relying on boring, false Tweets and overly manufactured campaigns, the approach at MTV is more about posting from one fan to another. The social media team at MTV are all huge fans of the artists and movies they post about, which goes a long way in making the content feel more authentic and exciting.

This, Kristen explains, is key to building a strong community and boosting engagement with fans.

Kristen talks about why MTV prioritizes social listening, and she also shares a glimpse into how they put together Instagram campaigns and test out different content formats. She also explains how being a content creator on the side has helped her in her career and why it’s her top tip for other social pros.

In This Episode:

3:44 – Kristen explains how the MTV social team are just as excited as the fans
5:30 – How the MTV social team manages to produce so much content with a small team
7:24 – How MTV’s social team members collaborate with different content calendars
9:50 – The balance between pre-planned content and posting lightning-fast reactions to news stories
10:42 – The role of social within the MTV brand as a whole
13:14 – Kristen explains how they coordinate with artists and how it plays out to the fans
16:55 – How the social team at MTV put together such a successful IGTV campaign with celebrities
20:11 – How MTV’s social team tests different content formats
23:18 – How the voice of MTV’s social channels came to be
26:34 – What MTV looks for when hiring new team members
28:33 – Why having a content creator background is so helpful for a social media career
32:33 – Kristen gives her top pick for an underrated show everyone should watch
35:26 – Kristen’s top tip for those looking to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Kristen Maldonado, Senior Manager of Social Media at MTV, is on the Social Pros podcast to share how the team over at MTV managed to build such a fantastic community and fan base.

This, Kristen explains, is key to building a strong community and boosting engagement with fans.

In This Episode:

3:44 – Kristen explains how the MTV social team are just as excited as the fans
5:30 – How the MTV social team manages to produce so much content with a small team
7:24 – How MTV’s social team members collaborate with different content calendars
9:50 – The balance between pre-planned content and posting lightning-fast reactions to news stories
10:42 – The role of social within the MTV brand as a whole
13:14 – Kristen explains how they coordinate with artists and how it plays out to the fans
16:55 – How the social team at MTV put together such a successful IGTV campaign with celebrities
20:11 – How MTV’s social team tests different content formats
23:18 – How the voice of MTV’s social channels came to be
26:34 – What MTV looks for when hiring new team members
28:33 – Why having a content creator background is so helpful for a social media career
32:33 – Kristen gives her top pick for an underrated show everyone should watch
35:26 – Kristen’s top tip for those looking to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Previous Episode

Why Writing Is Still the Key to Social Media Success

Amy Woods, CEO and Founder of Content 10x, is back on the Social Pros podcast to share her content repurposing expertise, and the importance of consistency, copy, and having a platform-focused approach.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Amy Woods, CEO and Founder of Content 10x, joins the Social Pros podcast for a second time to chat about why writing is still king when it comes to content creation. Whether you’re creating podcasts, videos, audiograms, or graphics – it all starts with the writing.

Amy shares some of her content repurposing expertise and a little look behind the curtain at how Content 10x creates awesome repurposed content for this very podcast as well as many others.

On the social side, Amy explains why a platform-specific social strategy is always best and why it’s so important to know each platform inside out to get the very best out of it.

Amy rounds off the episode with some tips for new podcasters and explains why it’s crucial to have a seat at the table when putting a content strategy together.

In This Episode:

4:43 – The current state of the content repurposing industry
7:10 – How to create the right content for the right platform and audience
11:01 – Consistency with publishing schedule vs. consistency with topic
12:49 – How to successfully approach topical content
14:36 – Amy discusses whether you need a consistent ‘face’ for your brand
17:04 – How Amy prioritizes the Content 10x teams
19:50 – The implications of the rising number of podcasts
22:18 – Is it better to be niche?
26:44 – Where social media practitioners should invest their time
32:46 – The consequences of not having a content strategy
35:08 – How to become a social pro
37:27 – Amy’s choice for a video call with any living person

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Next Episode

Special Social Pros Holiday Announcement

We’re skipping our usual podcast this week but will be back on December 31 with a special episode to mark a huge milestone...

To mark the Social Pros podcast reaching its 500th episode, we ran a live webinar to talk about what we’ve heard and learned over the past 500 episodes.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

In this webinar and the special podcast episode to follow, host Jay Baer and co-hosts Anna Hrach and Adam Brown join together to celebrate one of the longest-running marketing podcasts hitting its 500th episode. The Social Pros hosts discuss different episodes, favorite guests and looks at some of the very best advice our guests have given listeners over the years.

To mark the celebration, we’ve also produced a companion guide eBook that we’re really proud of. It features different highlights from the show, exclusive insights from social media experts, and gives a full rundown of the history of this podcast. To download it for free, head to this link.

For those who couldn’t make the live show on December 22, the podcast episode will be available on December 31. Until then, Happy Holidays and Merry Christmas from all of us at Convince and Convert!

Resources