Change the Social Game with Savannah Bananas’ Fans-First Approach

05/06/22 • 39 min

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Jesse Cole, Owner of the Savannah Bananas baseball team, joins the Social Pros podcast to discuss how breaking the mold and rewriting the rules of social media often yields the best results. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

Diehard baseball fans may be thinking, why fix something if it isn’t broken?

But Jesse Cole, Owner of Savannah Bananas and the Founder of Fans First Entertainment, saw a chance to stand out and endear himself to audiences by changing the game... a lot.

Jesse’s primary aim is to create content that serves his audience, and he’s certainly shaken things up when it comes to content creation. To let us in on his secrets, Jesse shares some of his out-of-the-box ideas from his new book, Fans First: Change the Game, Break the Rules & Create an Unforgettable Experience.

Jesse breaks down the “five Es” needed to create raving fans and explains why the key to building a brand lies in something as simple as being different.

In This Episode:

2:03 - Jesse gives some background insights on Savannah Bananas
4:21 - Jesse talks more about ‘expanding the baseball experience’
5:27 - How the Savannah Bananas world tour has evolved
6:17 - A breakdown of who, and what, makes up the Savannah Bananas team
8:11 - How Jesse identified and eliminated friction points from baseball
10:29 - The benefits of taking a fans-first approach
11:59 - How to identify hidden sources of friction
15:22 - How Jesse approaches experimentation for the Savannah Bananas brand
22:31 - How the Savannah Bananas shoot their footage
25:45 - What Jesse’s social team looks like
28:00 - Why Jesse believes the Savannah Bananas would still be a sensation without social media
28:53 - Why it pays to be different
33:41 - What lies in the future for Savannah Bananas
35:34 - Jesse’s advice to aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Salesforce Marketing Cloud

Full Episode Details

Diehard baseball fans may be thinking, why fix something if it isn’t broken?

But Jesse Cole, Owner of Savannah Bananas and the Founder of Fans First Entertainment, saw a chance to stand out and endear himself to audiences by changing the game... a lot.

Jesse breaks down the “five Es” needed to create raving fans and explains why the key to building a brand lies in something as simple as being different.

In This Episode:

2:03 - Jesse gives some background insights on Savannah Bananas
4:21 - Jesse talks more about ‘expanding the baseball experience’
5:27 - How the Savannah Bananas world tour has evolved
6:17 - A breakdown of who, and what, makes up the Savannah Bananas team
8:11 - How Jesse identified and eliminated friction points from baseball
10:29 - The benefits of taking a fans-first approach
11:59 - How to identify hidden sources of friction
15:22 - How Jesse approaches experimentation for the Savannah Bananas brand
22:31 - How the Savannah Bananas shoot their footage
25:45 - What Jesse’s social team looks like
28:00 - Why Jesse believes the Savannah Bananas would still be a sensation without social media
28:53 - Why it pays to be different
33:41 - What lies in the future for Savannah Bananas
35:34 - Jesse’s advice to aspiring social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Previous Episode

How Ferrara Candy Company Is Crushing Social

Candy fans unite! This is the Social Pros episode for you. Brian Camen, Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins Social Pros to let us in on his social mastery secrets. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud

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Full Episode Details

Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice.

As a company with multiple brands for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team’s process for creating social content that drives results.

He explains why it’s so important to know each brand well and its target audience, and balance that with the typical users on each social media platform. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform.

In This Episode:

4:54 – Brian takes us through his career journey at Ferrara Candy Company
12:10 – How to juggle social media for 50+ accounts
14:02 – How Ferrara Candy Company evolves with its audience
16:43 – Brian, Anna, and Daniel swap stories on their favorite candies
19:22 – Brian’s approach to testing campaigns and developing a learning agenda
22:18 – What Brian means by “failing fast”
24:29 – How Brian and the team first approached TikTok
27:53 – Brian’s take on breaking the algorithm on TikTok
29:32 – Why audio is still a great opportunity on social
32:09 – How Ferrara Candy Company won two REGGIE awards
39:47 – Brian’s top tip for anyone who wants to become a social pro

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.

Next Episode

The Salesforce Way to Rethink Your YouTube Approach

Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

We’ve been in the “age of video” for a few years now, and if you’re not already charging ahead with your video strategy, you could be missing out. At least that’s what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros.

Jamie and Heike take us behind the scenes of Salesforce’s YouTube strategy to explain why video is “mission critical” in marketing these days and how to connect with your audience through video.

Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool.

In This Episode:

7:12 – Heike and Jamie walk us through the video team at Salesforce
12:33 – Important lessons Heike brought from social media to the video team
16:35 – Jamie explains the differences between creating B2B and B2C video content
19:53 – Untapped opportunities B2B brands can unlock with YouTube
25:38 – What makes good, compelling YouTube content
29:00 – Why the community aspect of YouTube shouldn’t be overlooked
33:22 – Why showing up in search is so important for B2B YouTube channels
35:28 – Tips for integrating a video department with the rest of the business
38:08 – What metrics to measure on YouTube
42:50 – The Big Two questions

Resources