Is YouTube A Social Network?

05/03/22 • 15 min

Social Media For Streamlined Entrepreneurs

If you are a business owner using YouTube to reach customers and clients, this episode will help you understand how to approach YouTube to maximize your results and revenue.
There is lots of debate over whether YouTube is a social network or not, but no matter what we call it, you shouldn't think of it as a social network.
If you are using YouTube to market your business, you should think about it as a search engine, just like a blog or Pinterest (yup, that one too!).
Anyone who keeps using YouTube the same way they use Facebook or Instagram is going to waste a lot of valuable time not getting great results.

What You'll Learn In This Episode:

Why you shouldn't think of YouTube as a social network
Why is YouTube good for marketing a business?
YouTube's #1 strength compared to traditional social networks
Why it is so much harder to build relationships on YouTube
The one type of business that CAN use YouTube like a social network

Want to streamline your social media?

"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.
This training is free, but registration is required so grab your slot here.

Links & Resources

Episode 5: Is Social Media The Best Place To Market Your Business?
Episode 8: Choosing the best social network for your business
Episode 14: How To Deal With Complaints On Social Media
Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
Submit a question to be answered on the podcast
Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

What You'll Learn In This Episode:

Why you shouldn't think of YouTube as a social network
Why is YouTube good for marketing a business?
YouTube's #1 strength compared to traditional social networks
Why it is so much harder to build relationships on YouTube
The one type of business that CAN use YouTube like a social network

Want to streamline your social media?

Links & Resources

Episode 5: Is Social Media The Best Place To Market Your Business?
Episode 8: Choosing the best social network for your business
Episode 14: How To Deal With Complaints On Social Media
Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
Submit a question to be answered on the podcast
Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

Previous Episode

Pros and Cons Of A Facebook Business Page

Facebook Business Pages are not magic - they take work. But there are also simple ways to use them effectively with less work.
If you are a business owner and trying to decide if you need a Facebook Business Page, and if it is worth your time, this episode will help you decide (potentially saving you many years of wasted efforts).
If you'd like more guidance on choosing the best social network for your business, you can also check out Episode 8, Choosing The Best Social Network For Your Business.What You'll Learn In This Episode:

Do I need a Facebook Business Page?
Does a Facebook Business Page help my business get found in search engines?
The tragic story of a Facebook Page with over a million followers and almost no reach
Can I reach my perfect audience with a Facebook Business Page?

Want to streamline your social media?"Posting & Hoping" is not an effective (or sustainable) social media strategy. Join me for 3 Secrets To A Streamlined Social Media Strategy to start narrowing your focus and increasing your results.
This training is free, but registration is required so grab your slot here.Links & Resources

Episode 3: Do I Need To Spend Money On Social Media?
Episode 16: Should Businesses Post Reels On Facebook & Instagram?
Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
Submit a question to be answered on the podcast
Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)

Next Episode

What Not To Post (If You Want Sales)

It's always a very awkward conversation with business owners...
They show me their social media "success," very proud of all the engagement and reach they're getting.
"Are you getting lots of new clients or customers from social media?"
After I ask that question, it is usually met with uncomfortable silence, followed by a confession that they are not happy with their sales.
Next I show them my Profitable Posting Framework, a simple method of generating numerous content ideas, each deisgned to drive sales in your business - without spamming your followers.

What You'll Learn In This Episode:

Why social media posts don't drive sales
Why high engagement isn't always good for sales
The bad social media posting advice I used to give out
Why the things you like on social media aren't necessarily good for your business
How to start using my Profitable Posting Framwork to drive more sales from social media

Want to streamline your social media?

Links & Resources

Get the Profitable Pages & Profiles Workshop (special discount podcast listeners with that link)
Submit a question to be answered on the podcast
Share why you enjoyed the podcast in a review so I can create more episodes like this one (and to make my Tiny Superheroes light up)