Your LinkedIn, Your Brand: Petra Fisher on Individuality and Business Growth

07/07/22 • 33 min

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Social Media for B2B Growth: LinkedIn Strategies and Tips

Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why. Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #personabranding #branding #LinkedIn #linkedinprofile

Previous Episode

Community-Driven Success: Navigating LinkedIn with Miranda VonFricken

How do you build a LinkedIn community? If you want results for your B2B business on LinkedIn - trying to go it alone is not the answer. The real power comes from building B2B communities. In this episode, Michelle J Raymond asks LinkedIn community builder extraordinaire Miranda VonFricken, host of LinkedIn Local and the 4:30am Club - How to Build a LinkedIn Community The key moments in this episode are: 00:00 Welcome 03:12 What are the benefits to my business to build a LinkedIn Community? 06:44 3 Best Tips for Building an Engaged LinkedIn Community 13:09 How can I generate sales for my business by building a LinkedIn Community? 21:41 What is LinkedIn Local, and who can get involved? Connect with Miranda VonFricken on LinkedIn - https://www.linkedin.com/in/mirandavonfricken/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #Community #LinkedIn #branding #collaboration

Next Episode

Converting Connections: Mastering LinkedIn Lead Generation with Krista Mollion

If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08 Automation and Outsourcing LinkedIn Lead Generation 31:25 The 5 C's of Social Media Connect with Krista Mollion on LinkedIn - https://www.linkedin.com/in/kristamollion/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInStrategy #LinkedInLeadGeneration #LinkedIn