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Social Media for B2B Growth: LinkedIn Strategies and Tips - Using Video Podcasts for Business Growth

Using Video Podcasts for Business Growth

10/08/22 • 29 min

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Social Media for B2B Growth: LinkedIn Strategies and Tips

The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast. Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #youtube #videopodcast #branding #contentmarketing #youtubecreator

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The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast. Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #youtube #videopodcast #branding #contentmarketing #youtubecreator

Previous Episode

undefined - Empowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)

Empowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)

Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion. The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for employee advocacy on LinkedIn? 00:24:48 What do you know now about employee advocacy that you wish you knew when you were starting out? Danielle’s results speak for themselves “Amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over a three-year period and 10x the number of clicks to company owned pages. I demonstrate every day the power of employee advocacy, driving more than 60% of all social media results for the organization through people.” It's no surprise that people are an organization’s most competitive advantage.” Watch part one of our Employee Advocacy conversation - https://youtu.be/8WWoIqxjaqY Connect with Danielle Guzman on LinkedIn - https://www.linkedin.com/in/guzmandanielle/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #employeeadvocacy #marketingstrategy #contentmarketing

Next Episode

undefined - Crafting a LinkedIn Content Strategy That Grows Your B2B

Crafting a LinkedIn Content Strategy That Grows Your B2B

A good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live stream we share powerful tips to get results. Join this episode’s expert guest Juma Bannister as we discuss his concept of “useful content” to build long term relationships with clients. The key moments in this episode are: 00:00 Introduction 02:50 Planning a content strategy – where to start 07:10 Crafting how content looks, sounds, and feels 12:45 Why photography, video and live streams should be part of your business content strategy 20:36 Useful tips to create compelling branded video content 25:12 Types of videos every business should start with Connect with Juma Bannister on LinkedIn - https://www.linkedin.com/in/jumabannister/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videocontent #contentmarketing #CreatorMode #LinkedInLive #linkedinforbusiness

Social Media for B2B Growth: LinkedIn Strategies and Tips - Using Video Podcasts for Business Growth

Transcript

And a global greetings to everyone joining The Good For Business Show. I'm your host, Michelle J Raymond, and this week I'm joined by one of my close connections of recent times. Um, Zach. Mitch, welcome to the show. Appreciate it. Thanks for having me on. I, I've loved meeting with you, talking with you. Learned mellington, so excited. Sure. So my, I know, it's so cool because, you know, I kind of go from just connecting to, Hey, I really like you, you know your stuf

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