Unleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda Meller

01/21/23 • 34 min

3 Listeners

Social Media for B2B Growth: LinkedIn Strategies and Tips

Are you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Company Pages 04:43 Grow your page faster using Company Page Invite Credits 07:20 LinkedIn Company Pages can follow other Company Pages 08:18 Why should businesses pay attention to Company Pages? 11:40 Are LinkedIn Company Pages suitable for businesses of all sizes? 15:32 Showcase Pages, Product Pages – do you need them? 20:37 Tips for Company Page set up. 26:53 Company Page content for Growth Connect with Brenda Meller on LinkedIn - https://www.linkedin.com/in/brendameller ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #B2BGrowth #CompanyPages

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#linkedin #B2BGrowth #CompanyPages

Previous Episode

New Name - More focus on LinkedIn for B2B Growth

The new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show.

The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone.

We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business.

The show will be designed to help those responsible for B2B Marketing in businesses.

We're excited about the guest lineup and can't wait to get into it.

Thanks for all your support, and please do reach out and connect with me on LinkedIn.

Michelle J Raymond - LinkedIn

Free Resources

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Automation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn

When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and shouldn’t be automated on LinkedIn? 09:12 Automations for LinkedIn Content Creation, Content Management, and B2B Marketing. 21:57 Workflow automation to manage client relationships off LinkedIn. 27:16 Can you afford not to automate workflow systems? Connect with Irit Levi on LinkedIn - https://www.linkedin.com/in/irit-levi/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #B2BGrowth #WorkflowAutomations

Social Media for B2B Growth: LinkedIn Strategies and Tips - Unleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda Meller

Transcript

00:00:00.000

Welcome everybody to the LinkedIn for B2B Growth show. I'm your host, Michelle J Raymond and I am joined by one of my LinkedIn best friends, mentors, teachers, and all round good person, Brenda Meller. Welcome to the show. Hey, Michelle. I am delighted to be here chatting with you today. Thank you so much for inviting me on with you. Look, when it comes to company pages, there is no one that I've spent more time discussing these on. So you and I first met around, I'm