Social Media for B2B Growth: LinkedIn Strategies and Tips - Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)

Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)

08/04/22 • 32 min

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Social Media for B2B Growth: LinkedIn Strategies and Tips

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders? Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleaders #personalbrand #influencer #B2BMarketing #contentmarketing

Previous Episode

Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn

Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling Connect with Richard van der Blom on LinkedIn - https://www.linkedin.com/in/richardvanderblom/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #virtualsales #B2Bsales #B2BMarketing

Next Episode

Harnessing LinkedIn Events: B2B Lead Generation Mastery with Mark Firth

Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInEvents #B2BMarketing #B2BCommunity #socialselling