Marketing & Innovation: Maresa Friedman

05/13/25 • 44 min

2015 called and wants its marketing strategy back.

It's the Social Geek Marketing & Innovation update for May with outspoken innovative marketer, Maresa Friedman.

Maresa joins host Jack Monson for a round of venting about some bad trends in marketing especially for franchise brands including:

AI-generated LinkedIn posts
LinkedIn “heroes”
Marketing personas
Sales funnels
Vanity metrics
Pre-scripted podcasts
And ... best of all ... AI “experts”

What else are we missing? What misguided tactics make you roll your eyes and speed past on your feed?

Listen now on Spotify, Apple, Amazon, and more.

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

https://franzy.com/socialgeek

http://vendasta.com/franchise

http://hughes.com/franchise

https://thunderlymarketing.com/podcasts/

Special Guest: Maresa Friedman.

2015 called and wants its marketing strategy back.

It's the Social Geek Marketing & Innovation update for May with outspoken innovative marketer, Maresa Friedman.

Maresa joins host Jack Monson for a round of venting about some bad trends in marketing especially for franchise brands including:

AI-generated LinkedIn posts
LinkedIn “heroes”
Marketing personas
Sales funnels
Vanity metrics
Pre-scripted podcasts
And ... best of all ... AI “experts”

What else are we missing? What misguided tactics make you roll your eyes and speed past on your feed?

Listen now on Spotify, Apple, Amazon, and more.

Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡

https://franzy.com/socialgeek

http://vendasta.com/franchise

http://hughes.com/franchise

https://thunderlymarketing.com/podcasts/

Special Guest: Maresa Friedman.

Previous Episode

One On One with Shelly Sun Berkowitz

Shelly Sun Berkowitz joins a One On One conversation with Social Geek host Jack Monson. She describes her recent sale of her successful franchise brand BrightStar Care to a Private Equity partner, moving from CEO to Executive Chairwoman of the Board, and remaining involved in the home care industry and franchising.

Shelly shares advice for leaders regarding:

Turning over “your baby” to new owners
Identifying your potential buyers and partners
Honoring your own legacy
Walking away from a deal when it doesn’t feel right
Considering your customers and franchisees
And being present for your family and your business

Thanks to Franzy , Vendasta, Hughes, and Thunderly.

https://franzy.com/socialgeek

http://vendasta.com/franchise

http://hughes.com/franchise

https://thunderlymarketing.com/podcasts/

Special Guest: Shelly Sun Berkowitz.

Next Episode

Franchise Rock Stars: Bad Bosses

Bad Bosses.

We’ve all had them and we don’t wanna be them.

Today The Franchise Rock Stars are here to share some horror stories and some advice. Join Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg!

For more details on the amazing new certification program Scott mentioned, please visit www.hemsworldwide.com

Thanks to Vendasta, Franzy, Hughes, and Citrin Cooperman

http://vendasta.com/franchise
https://franzy.com/socialgeek
http://hughes.com/franchise
https://www.citrincooperman.com/Franchising

Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, and Scott Greenberg.