
Help Refugees & Choose Love CEO Josie Naughton's founder journey
05/21/20 • 77 min
The story of how Founder CEO Josie Naughton ‘accidentally’ launched and grew the charity Help Refugees and its iconic brand Choose Love to become the largest grassroots distributor of aid in Europe is fascinating and inspirational. And it all happened incredibly quickly.
In this in-depth interview we hear Josie’s personal founder story, the challenges and tough times, as well as the impact and successes. She tells us about the key stages she and her team went through to enable rapid growth; the logistics of delivering food and shelter to refugee camps across Europe, raising millions in donations, ensuring due diligence, working with partners, changing attitudes and UK laws.
We also hear how their Choose Love T-shirts, shop and campaigns have mobilised awareness and funds, supported by celebrities from the fashion and music industry.
“Looking back on it now, we were utterly crazy,” says Josie!
Josie covers so much in this interview, it’s a fascinating listen.
Visit www.socialfounder.org for a list of free resources and links on the topics discussed in this episode.
And subscribe to our Social Founder Newsletter here.
Enjoy this podcast, and please consider leaving a short review on Apple Podcasts/iTunes. It’s very quick to do and really makes a difference in helping us reach new listeners.
Social Founder Stories is brought to you by the Social Founder Network, in association with the Centre for Innovation in Voluntary Action. You can find out more about CIVA's innovative work, and support them, at www.CIVA.org.uk.
Follow Social Founders:
Twitter: @socialfounders
Instagram: @social.founders
Facebook: @socialfoundernetwork
Subscribe to our newsletter: Social Founder News
Follow Caroline: @carolinediehl
Follow Help Refugees:
Twitter: @chooselove
Instagram: @chooselove
Facebook: @ChooseLove
And if you can please donate to Help Refugees & Choose Love here
Thank you for listening, and remember to subscribe to Social Founder Stories and leave us a great review so we can attract more listeners, thanks again.
Support this show http://supporter.acast.com/social-founder-stories.
Hosted on Acast. See acast.com/privacy for more information.
The story of how Founder CEO Josie Naughton ‘accidentally’ launched and grew the charity Help Refugees and its iconic brand Choose Love to become the largest grassroots distributor of aid in Europe is fascinating and inspirational. And it all happened incredibly quickly.
In this in-depth interview we hear Josie’s personal founder story, the challenges and tough times, as well as the impact and successes. She tells us about the key stages she and her team went through to enable rapid growth; the logistics of delivering food and shelter to refugee camps across Europe, raising millions in donations, ensuring due diligence, working with partners, changing attitudes and UK laws.
We also hear how their Choose Love T-shirts, shop and campaigns have mobilised awareness and funds, supported by celebrities from the fashion and music industry.
“Looking back on it now, we were utterly crazy,” says Josie!
Josie covers so much in this interview, it’s a fascinating listen.
Visit www.socialfounder.org for a list of free resources and links on the topics discussed in this episode.
And subscribe to our Social Founder Newsletter here.
Enjoy this podcast, and please consider leaving a short review on Apple Podcasts/iTunes. It’s very quick to do and really makes a difference in helping us reach new listeners.
Social Founder Stories is brought to you by the Social Founder Network, in association with the Centre for Innovation in Voluntary Action. You can find out more about CIVA's innovative work, and support them, at www.CIVA.org.uk.
Follow Social Founders:
Twitter: @socialfounders
Instagram: @social.founders
Facebook: @socialfoundernetwork
Subscribe to our newsletter: Social Founder News
Follow Caroline: @carolinediehl
Follow Help Refugees:
Twitter: @chooselove
Instagram: @chooselove
Facebook: @ChooseLove
And if you can please donate to Help Refugees & Choose Love here
Thank you for listening, and remember to subscribe to Social Founder Stories and leave us a great review so we can attract more listeners, thanks again.
Support this show http://supporter.acast.com/social-founder-stories.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Hubbub's CEO Trewin Restorick on how to start up, scale and let go
Trewin Restorick is the founder of two innovative and high-impact UK charities, Global Action Plan and Hubbub.
Trewin's interview for Social Founder Stories is full of advice and insights on how to create and scale, not one, but two successful social enterprises. Trewin talks about what he calls “founder spirit” - his love of starting up and jeopardy. He shares insights into the key stages he's been through to create both financial sustainability and social impact, from starting up to letting go, and then starting again, to create and grow first Global Action Plan and now Hubbub.
Trewin covers a range of areas from boards and trustees, partnerships with major corporates, the importance of values and credibility, business plans (he doesn’t like them!), charities and trading companies, creative campaigns and legacy.
And along the way, there's talk of frogs and lily pads, plastic fishing and fun, teams and transformation. Enjoy listening to this creative, entrepreneurial and values-driven social founder.
Visit www.socialfounder.org for links to Trewin, Hubbub and Global Action Plan.
And subscribe to our Social Founder Newsletter here to hear about future episodes, events and stories.
Enjoy this podcast, and please consider leaving a short review on Apple Podcasts/iTunes. It’s very quick to do and really makes a difference in helping us reach new listeners.
Social Founder Stories is brought to you by the Social Founder Network, in association with the CIVA, the Centre for Innovation in Voluntary Action. You can find out more about CIVA's innovative work, and support them, at www.CIVA.org.uk
Follow Social Founders:
Twitter: @socialfounders
Instagram: @social.founders
Facebook: @socialfoundernetwork
Subscribe to our newsletter: Social Founder News
Follow Caroline: @carolinediehl
Thank you for listening, and remember to subscribe to the Social Founder Stories podcast, and leave us a great review so we can attract more listeners, thanks again. [email protected]
Support this show http://supporter.acast.com/social-founder-stories.
Hosted on Acast. See acast.com/privacy for more information.
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