A Journey Through the Alcohol-Free Beer Universe with Guest Expert Martin Dixon
04/22/24 • 50 min
Raise your glasses—filled with the finest alcohol-free beer, of course—as we recount the hurdles and triumphs in our transition from skepticism to celebration of these non-intoxicating libations. From Martin's own Vegas stag week triumph to importing German alcohol-free beers with the finesse of a ceremonial dance, we explore the rich tapestry of tastes and traditions that these beverages weave into our lives. Our conversation is a journey through personal anecdotes and a shared appreciation for the craftsmanship behind every frothy, flavorful sip.
Pulling back the curtain on the alcohol-free beer industry, this episode traverses the globe from the digital marketing strategies behind a Stockholm bar to the nuanced regional variations of Carlsberg beer. As we spotlight the unsung heroes and innovators of the craft, you'll discover how an industry once overshadowed by its alcoholic counterpart is now bubbling with creativity and passion. Join us for this effervescent exploration that's both a tribute to the alcohol-free beer cosmos and an invitation to revel in the craft without the draft.
Martin is leading the charge in Alcohol Free beer reviews, his passion and knowledge on the subject is second to none and he has (as of recording) sampled and reviewed over 1400 beers. To follow Martin's journey head over to https://www.instagram.com/alcohol_free_world/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Raise your glasses—filled with the finest alcohol-free beer, of course—as we recount the hurdles and triumphs in our transition from skepticism to celebration of these non-intoxicating libations. From Martin's own Vegas stag week triumph to importing German alcohol-free beers with the finesse of a ceremonial dance, we explore the rich tapestry of tastes and traditions that these beverages weave into our lives. Our conversation is a journey through personal anecdotes and a shared appreciation for the craftsmanship behind every frothy, flavorful sip.
Pulling back the curtain on the alcohol-free beer industry, this episode traverses the globe from the digital marketing strategies behind a Stockholm bar to the nuanced regional variations of Carlsberg beer. As we spotlight the unsung heroes and innovators of the craft, you'll discover how an industry once overshadowed by its alcoholic counterpart is now bubbling with creativity and passion. Join us for this effervescent exploration that's both a tribute to the alcohol-free beer cosmos and an invitation to revel in the craft without the draft.
Martin is leading the charge in Alcohol Free beer reviews, his passion and knowledge on the subject is second to none and he has (as of recording) sampled and reviewed over 1400 beers. To follow Martin's journey head over to https://www.instagram.com/alcohol_free_world/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Previous Episode
Raising a laugh sharing insight: A dive into the world of non alcoholic brewing with Jordan from Mash Gang
When laughter and lessons collide, you get a unique peek behind the curtain of the low and no alcohol beverage industry with my guest, Jordan from Mash Gang. This week on the Sober Boozers Club podcast, we share candid tales from the trenches of business, revealing the often-overlooked chaos of delivery mishaps and the delicate dance of balancing cost against quality packaging. Jordan's wisdom illuminates the hidden costs that shock consumers and the importance of sturdy containers in protecting our precious cargo – all with a dose of humor over the absurdities of their trade.
Navigating the choppy waters of addiction and recovery is no small feat, and this episode doesn't shy away from the darker currents. From the email disaster that wreaked havoc on our inboxes to the experience of battling nicotine's tight grip, we offer a raw, unfiltered glimpse into the reality of recovery. The conversation shifts from the serious to the silly, with anecdotes that span the spectrum from cultural brew quirks to the whimsical (and pretty dark) world of Fanta, all while exploring the personal boundaries we set and sometimes struggle to maintain.
Finishing off with a toast to collaboration and innovation, we discuss the future of alcohol-free brewing and the quest for the ultimate non-alcoholic brew. Reflecting on the recent leaps in quality, we raise a glass to the relentless pursuit of the perfect sober sip. Gratitude is the undercurrent of this episode as we acknowledge the grind and the glory of hard work, giving a special nod to Jord for his contributions to the community. So join us, pour a drink (alcohol-free, of course), and let's raise a chuckle, share a sigh, and celebrate the journey of the sober boozers among us.
Mash Gang are one of the most recognised brands in the AF/NA beverage industry. To find out more about Mash Gang and to get yourself some life changing beer head over to: https://mashgang.com/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Next Episode
A Toast to Innovation in the Non-Alcoholic Beer Industry with Sam Ray (We Can Be Friends)
Discover the unexpected joys of alcohol-free beer as I, Ben, sit down with Sam Ray, the mastermind behind New Kids on the Block, We Can Be Friends, and uncover the vibrant world of non-alcoholic brews. Sam's dedication and inventive approach have led to creations that rival their alcoholic counterparts in complexity and taste, challenging the very notion of what a non-alcoholic beer can be. From discussing the economic implications of crafting these beverages to the cultural shifts in perception, this episode promises to enlighten both the beer connoisseur and the curious listener.
Sam and I navigate the intricacies of the alcohol-free beer landscape, addressing the vital role these drinks play for those who avoid alcohol for health or personal reasons. We delve into the legislative and societal hurdles these beverages face and the innovative strides being made to offer a wider selection in pubs and supermarkets. Our chat reveals the industry's passionate response to an evolving demand, emphasizing the variety and accessibility that are reshaping the sober community's options.
Wrapping up our discussion, the spotlight turns to the camaraderie and mutual respect within the craft beer industry. We highlight how competition breeds creativity and the way brands like Attic Brew Co tip their hats to their peers. The conversation takes a turn to the personal as we share our love for the craft, the humor found in an alcohol-lover discussing non-alcoholic options, and the collective anticipation for what's brewing on the horizon. So, whether you're toasting to the future or simply savoring the conversation, join us for a refreshing look at alcohol-free beer that's rich with passion and ripe with innovation. Cheers to that!
To find out more about We Can Be Friends head on over to their website. Since recording this episode they have already released a new beer alongside a collaboration brew with Track, I won't tell you it was because of our conversation in this episode, but I also won't say otherwise. You can find We Can Be Friends at: https://wecanbefriends.co.uk/
To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.
Sober Boozers Club - A Journey Through the Alcohol-Free Beer Universe with Guest Expert Martin Dixon
Transcript
Welcome to the Sober Boozer Club podcast , a place where we can talk openly and honestly about addiction , sobriety and , strangely enough , beer .
Speaker 1I'm Ben , I'm an alcoholic and for the last two years , I've been sampling some of the finest alcohol-free beers the world has to offer . Each week , I'll be joined by a different guest to d
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