Pioneering the Low ABV Landscape And Sustaining A Leading Non-Alcoholic Craft Beer Brand: Alex From Mashgang

Explicit content warning

04/08/24 • 42 min

When life handed Alex Loveday, co founder of Mash Gang, a spinal stroke at 17, he didn't just learn to walk again—he sprinted into the world of entrepreneurship with a mission to brew up change. Our conversation peels back the layers of Alex's story, revealing how passions for skateboarding and heavy metal fueled the unique spirit of the Mash Gang brand. We navigate the often unseen difficulties in running a business with such a small number of people, the camaraderie that sustains this, and the tenacity it takes to carve out a niche in the non-alcoholic brewing industry during a global crisis.
We recount the leap from homebrew aficionados to spearheading a movement in low ABV beer. This tale is not just about barley and hops; it's about the personal dedication to the craft beer community that drives their mission. We share the trials of juggling full-time jobs while growing a business, the excitement of innovation that keeps aficionados thirsty for more, and the bond with customers that only strengthens with every batch they perfect.
As we wrap up, we explore how lockdown not only changed the way we live but also served as fertile ground for new ideas and startups like Mash Gang. The episode closes on an aspirational note, addressing not just the dreams of expanding their reach, but also the acknowledgment of the healthy competition that keeps the industry vibrant. They're not just brewing beer; they're crafting a narrative of resilience, community, and growth that we hope will resonate with anyone looking to pour their heart into their work.
Mash Gang are one of the most recognised brands in the AF/NA beverage industry. To find out more about Mash Gang and to get yourself some life changing beer head over to: https://mashgang.com/
To keep up to date with all things Mash Gang (they are very active within their community and you will always be talking to one of the Gang, never a robot) head on over to their instagram.

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To find out more about the wonderful world of AF/NA Beer and to check in with me head to www.instagram.com/sober_boozers_club
This episode is not brought to you by any sponsors because nobody wants to sponsor me.

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Unmasking Sobriety (My Journey): A Tale of Friendship, Recovery, and Resilience

Ever found yourself at a crossroads where the bottle you once considered a friend became your fiercest foe? That's the story of my life I've unfolded in the safe haven of the Sober Boozers Club. With Greg and Jay, we pull back the curtain on a narrative of addiction, the havoc it wreaked on my life and relationships, and the journey towards sobriety that began on a pivotal January day in 2022. This intimate chat isn't just about the low moments; it's a celebration of the clarity and personal growth found in the wake of putting down the glass.
As we navigate through the ebbs and flows of my recovery, Greg and Jay don't just sit on the sidelines. They're in the trenches with me, sharing their own thoughts and revelations about what it means to truly support a friend through addiction. Their stories shine a light on the delicate dance of loyalty and tough love. But it's not all heavy hearts and soul-searching—our banter takes us through the laughable exploits of yesteryears, the camaraderie over non-alcoholic brews, and the shared joy of beating each other at Fortnite as evidence of enduring bonds.
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Next Episode

Raising a laugh sharing insight: A dive into the world of non alcoholic brewing with Jordan from Mash Gang

When laughter and lessons collide, you get a unique peek behind the curtain of the low and no alcohol beverage industry with my guest, Jordan from Mash Gang. This week on the Sober Boozers Club podcast, we share candid tales from the trenches of business, revealing the often-overlooked chaos of delivery mishaps and the delicate dance of balancing cost against quality packaging. Jordan's wisdom illuminates the hidden costs that shock consumers and the importance of sturdy containers in protecting our precious cargo – all with a dose of humor over the absurdities of their trade.
Navigating the choppy waters of addiction and recovery is no small feat, and this episode doesn't shy away from the darker currents. From the email disaster that wreaked havoc on our inboxes to the experience of battling nicotine's tight grip, we offer a raw, unfiltered glimpse into the reality of recovery. The conversation shifts from the serious to the silly, with anecdotes that span the spectrum from cultural brew quirks to the whimsical (and pretty dark) world of Fanta, all while exploring the personal boundaries we set and sometimes struggle to maintain.
Finishing off with a toast to collaboration and innovation, we discuss the future of alcohol-free brewing and the quest for the ultimate non-alcoholic brew. Reflecting on the recent leaps in quality, we raise a glass to the relentless pursuit of the perfect sober sip. Gratitude is the undercurrent of this episode as we acknowledge the grind and the glory of hard work, giving a special nod to Jord for his contributions to the community. So join us, pour a drink (alcohol-free, of course), and let's raise a chuckle, share a sigh, and celebrate the journey of the sober boozers among us.
Mash Gang are one of the most recognised brands in the AF/NA beverage industry. To find out more about Mash Gang and to get yourself some life changing beer head over to: https://mashgang.com/

Support the show

Sober Boozers Club - Pioneering the Low ABV Landscape And Sustaining A Leading Non-Alcoholic Craft Beer Brand: Alex From Mashgang

Transcript

Speaker 100:00:00.901

Welcome to the Sober Boozers Club podcast , a place where we can talk openly and honestly about addiction , sobriety and , strangely enough , beer .

Speaker 100:00:09.839

I'm Ben , I'm an alcoholic and for the last two years , I've been sampling some of the finest alcohol-free beers the world has to offer . Each week , I'll be joined by a different guest to