6 - Go Negative
02/24/20 • 37 min
It's the oldest, worst, and most effective part of American politics: go negative. Voters say they hate it, but it works. There's no way to frame your opponent's weakness any better. Chris deconstructs history's hardest hits—and how they were so effective—with Andrea Mitchell, senior Washington correspondent for NBC News and host of "Andrea Mitchell Reports," and Mike Murphy, who's handled media and strategy for Republicans running for President, the US Senate, and governorships.
It's the oldest, worst, and most effective part of American politics: go negative. Voters say they hate it, but it works. There's no way to frame your opponent's weakness any better. Chris deconstructs history's hardest hits—and how they were so effective—with Andrea Mitchell, senior Washington correspondent for NBC News and host of "Andrea Mitchell Reports," and Mike Murphy, who's handled media and strategy for Republicans running for President, the US Senate, and governorships.
Previous Episode
5 - Ride the Galloping Horse of History
When Jack Kennedy phoned Coretta Scott King to express concern over her husband’s arrest in 1960, it was a risky move in a tense civil rights era. It also helped propel him to victory against Richard Nixon. So, be like Kennedy and jump on that galloping horse of history as it flies by. You don’t get a second chance. Chris is joined in this episode by Pulitzer Prize-winning historian Jon Meacham and former Congresswoman Donna Edwards.
For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.
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