You Need to Have an Answer This Key Question To Get Hired

Some people go into interviews and wing it. Others prepare ahead of time. Usually this includes researching the company and planning responses for commonly asked interview questions.

Questions like “what is your management style?” and “where do you see yourself in 5 years?”

But, there’s one key question they often don’t prepare to answer.

“Why do you want to work here?”

When I was recruiting, I always asked candidates if they knew anything about the company. The smart ones would tell me a few things they learned while researching the company, things that made them want to work there.

The unprepared would say “no” and leave it at that.

If they were otherwise well qualified, I passed them to the hiring manager. When candidates expressed a strong interest in the company, I made sure to pass that along too. But, I wasn’t making the hiring decision.

In this episode you’ll learn how to prepare to answer that key question.

#1 COMPANY WEBSITE

Review the company website. Read their mission statement. Many companies include staff bios, review those you be working with or working for.

Visit the career section. Do they have information on possible career paths? Do they have videos that give you insight into the culture?

#2 SOCIAL MEDIA

Follow them on social media. Where are they present? What do they post? You may learn about new products or initiatives. On Twitter and/or Facebook you may get an opportunity to meet recruiters.

#3 LINKEDIN PROFILES

Check the key players out on LinkedIn. Read their profiles and review their activity. What type of content do they like and/or share? Have they written any articles on LinkedIn?

If well-written, their About section will give you some insight into who they are as a person. You may learn why they choose their career or what they love about their job. You may find that they went to the same college or university.

Conducting advance research will give you a distinct advantage over lazy candidates who wing it. First, it should provide a few talking points you can use during the interview process.

Second, it can help you prepare to answer, “Why do you want to work here?”

Maybe the company’s mission aligns with your personal values. Perhaps they are innovators in their field. Possibly the person you’ll be working for inspires you.

Researching companies before you apply is a good idea. You may find they are not a good fit for you. Researching a company before your job interview is essential. When a potential employer asks why you want to work there, you need to have a compelling, well thought out, and, hopefully, honest answer.

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