5 Ways to Make Your LinkedIn Profile More Effective

Your LinkedIn profile is your face to the business world. When recruiters, employers, or people you meet at networking events visit your LinkedIn profile they are looking for some insight into who you are as well as your professional experience. In other words, why you do what you do, not just what you do.
If key elements of your profile are missing or barely there, it can hurt your chances of finding a new job. In episode you'll learn how to make sure 5 essential sections are working effectively for you.
#1 Head shot - Many people don't include a head shot because they worry about discrimination. But not having one makes people wonder why. They think you're hiding something.
#2 Background photo - A lot of people don't bother to put up a background photo. But not having one makes your profile, and by extension you, look out of touch.
#3 Headline - LinkedIn calls the Headline a headline for a reason. Don't just use the default headline, your job and title, use LinkedIn's headline sell yourself.
#4 About - Don't waste this space selling your employer or fill it with a boring biography. Use it to tell your career story.
#5 Professional Experience - If a recruiter stumbles on your LinkedIn profile, don't think job titles and employer names are going to sell him or her. They want to see what you can do. It's also a place to add some personality

📌 NEW Podcast: Content Marketing School.
Thank you for listening, I hope you found this episode insightful and relevant. If you're a coach, consultant, or entrepreneur, or just want to dive more deeply into content marketing. I hope you'll join me on my new podcast, Content Marketing School.
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(Previously recorded, Live Show)
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