Taking A Leap Into Possibility With Seth Godin
02/28/24 • 45 min
Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure.
Highlights:
01:43 The Art of Questioning: A Key to Innovation
06:32 The Power of Beginner's Mind and Changing Your Mind
16:34 The Magic of The Charrette As A Creative Process
32:20 The Power of Service and Learning Through Doing
45:23 Closing Thoughts and Reflections
About Our Guests:
Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.
His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a
Bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.
His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Reference:
Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.
The Practice: Shipping Creative Work by Seth Godin
The Song of Significance: A New Manifesto For Teams by Seth Godin
The Carbon Almanac by Seth Godin
We want to hear from you!
We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.
Credits:
Chelsea Carlson, Podcast Art Designer
Ashley Bradford, Theme Music Artist
Sam Nash, Audio Engineer
Gabriela Acosta, Executive Producer
Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.
Please note that our show transcript is AI generated and may not be 100% accurate.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartrookie.substack.com
Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure.
Highlights:
01:43 The Art of Questioning: A Key to Innovation
06:32 The Power of Beginner's Mind and Changing Your Mind
16:34 The Magic of The Charrette As A Creative Process
32:20 The Power of Service and Learning Through Doing
45:23 Closing Thoughts and Reflections
About Our Guests:
Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.
His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a
Bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.
His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
Reference:
Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.
The Practice: Shipping Creative Work by Seth Godin
The Song of Significance: A New Manifesto For Teams by Seth Godin
The Carbon Almanac by Seth Godin
We want to hear from you!
We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.
Credits:
Chelsea Carlson, Podcast Art Designer
Ashley Bradford, Theme Music Artist
Sam Nash, Audio Engineer
Gabriela Acosta, Executive Producer
Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.
Please note that our show transcript is AI generated and may not be 100% accurate.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartrookie.substack.com
Previous Episode
The Queen of The Kitchen Table Startup With Nonie Creme
Nonie Creme shares her unconventional journey to success from a broke nail busker in London to beauty industry titan and visionary behind brands Butter London, Colour Prevails, BeautyGARDE and viral-sensation Rocket Nail Fuel. With a story that twists through failures and triumphs, Nonie candidly discusses the lessons learned from launching multiple brands from her kitchen table (including her latest wellness brand), the importance of authenticity, and the power of embracing the rookie mindset. Join us as Nonie unfolds how breaking norms and being unafraid to start from scratch has defined her remarkable path.
Highlights From Today’s Episode:
04:14 Unconventional Beginnings
12:30 The Art of Falling (And Getting Back Up)
19:14 The Power of Authenticity
29:52 Add More Pots To The Stove
33:04 Challenging Beauty Industry Norms
36:36 Reflections: Piercing Complacency
About Our Guests:
Nonie Creme is a tastemaker, brand visionary, and industry leader with three beauty brands, one wellness brand, and 25 years experience under her belt. Always breaking boundaries, Nonie was a leading force behind the explosion of the nail industry in the early 2000’s as Founding Creative Director of Butter London. After creating the color cosmetics brand Colour Prevails for the Walgreens and Boots Alliance group, Nonie launched her third beauty company, BeautyGARDE. Nonie later formulated viral-sensation Rocket Nail Fuel to strengthen nails naturally. Her latest venture into women's wellness, Find Your Fulcrum, offers plant-powered CBD remedies, and boasts cruelty-free, organic products made in the USA.
Reference:
Our Acorn to Oak Tree exercise.
Book mention: “Feel the Fear... and Do It Anyway” by Susan Jeffers
We want to hear from you!
We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.
Credits:
Chelsea Carlson, Podcast Art Designer
Ashley Bradford, Theme Music Artist
Sam Nash, Audio Engineer
Gabriela Acosta, Executive Producer
Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.
Please note that our show transcript is AI generated and may not be 100% accurate.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartrookie.substack.com
Next Episode
Run Towards What Fuels Your Soul with Bret Sanford-Chung.
Master brand builder Bret Sanford-Chung shares her career defined by constantly finding and stepping out of her groove, highlighting the critical role of intellectual curiosity and defining her WHY. Spanning various industries and roles, from art school to KPMG, Bret showcases her adaptability and love for the learning curve. She emphasizes the value of embracing challenges, asking questions, and the ethos of being comfortable with uncertainty.
Highlights:
05:10 The Power of Intellectual Curiosity
07:28 Storytelling As A Superpower
21:53 The Importance Of Knowing Your Why
27:10 Stepping Out of Your Comfort Zone
31:55 Reflection: Embrace Your Inner Weirdo
41:06: Our Hope for Smart Rookies Everywhere
About Our Guests:
Bret Sanford-Chung is a distinguished brand builder with a versatile marketing background, having served as an Agency Creative Director, Chief Marketing Officer, Global Agency Leader, and Educator. She is currently the Managing Director at KPMG's Marketing Consulting practice, spearheading significant corporate transformations. With previous roles at Forrester Research and as a Founding Partner at CreativePutty, Inc., Bret has a rich history of aiding top-tier clients in various sectors.
Her influential "Values" campaign for HSBC is permanently showcased at MoMA, and her work in rebranding Smith Barney underscores her prowess in modernizing financial services. Bret is not only a prominent speaker worldwide but also an academic, teaching at Columbia University and the School of Visual Arts, while contributing to esteemed business and academic boards. Holding advanced degrees in English Literature and Media Arts, she's also a yoga enthusiast, marathon runner, and a devoted family person.
Reference:
Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.
We want to hear from you!
We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com.
Credits:
Chelsea Carlson, Podcast Art Designer
Ashley Bradford, Theme Music Artist
Sam Nash, Audio Engineer
Gabriela Acosta, Executive Producer
Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.
Please note that our show transcript is AI generated and may not be 100% accurate.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smartrookie.substack.com
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