Small Spark Theory: a marginal gains approach to new business and marketing - EP65: How to master relationships | Trenton Moss | Team Sterka

EP65: How to master relationships | Trenton Moss | Team Sterka

06/06/22 • 36 min

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Small Spark Theory: a marginal gains approach to new business and marketing

After a tough couple of years, I’ve been spotting some really positive signs in agencies over the past six months; clients seem to be spending, delayed projects are being given the green light and new business pipelines are flourishing.

But there is no escaping the wider economic picture and we should rightly be bracing ourselves for impact on future marketing spend. And whilst there is much we can’t predict, or control, strengthening our relationships and communication with our clients is only going to stand us in good stead for the future.

In this episode I chat to the brilliant Trenton Moss from Team Sterka. We discuss the rollercoaster of agency ownership, what happens when inbound new business referrals dry up, the power of growing prospect communities and how to become a relationship master.

We are giving away a copy of Trenton’s book: Human Powered. Simply listen in to find out how to win.

Take the quiz to find out your communication style here!

For details of Gunpowder’s client development workshops, get in touch.

The post EP65: How to master relationships | Trenton Moss | Team Sterka appeared first on Gunpowder Consulting.

We are giving away a copy of Trenton’s book: Human Powered. Simply listen in to find out how to win.

Take the quiz to find out your communication style here!

For details of Gunpowder’s client development workshops, get in touch.

The post EP65: How to master relationships | Trenton Moss | Team Sterka appeared first on Gunpowder Consulting.

Previous Episode

EP65: How to master relationships | Trenton Moss | Team Sterka

We are giving away a copy of Trenton’s book: Human Powered. Simply listen in to find out how to win.

Take the quiz to find out your communication style here!

For details of Gunpowder's client development workshops, get in touch.

Next Episode

EP66: Building a prospect community | Kelly Molson | Rubber Cheese

Over recent episodes we've been taking a deep dive into some very specific elements of agency marketing and prospecting.

We revisited agency positioning with Roland Gurney at Treacle, really got to grips with thought leadership with Mark Wellings at Grist and in the last episode on relationships, Trenton Moss talked about the prospect communities he created and how they translated into billing clients.

So for this episode I wanted to showcase an agency founder who has brought all of these elements together to really demonstrate how ANY agency can implement these ideas.

Kelly Molson is co-founder of Rubber Cheese a web development agency focussed on supporting the visitor attractions sector. We talk about the road to specialisation and positioning, and how immersing yourself in the challenges of your audience builds community, grows relationship, and in turn, your new business pipeline.

For anyone who has found the strategies we discuss on this podcast interesting but perhaps inaccessible - maybe due to a perceived lack of time, resource or confidence, I urge you to listen to this episode and take inspiration from Kelly's experience.

Kelly's recommended read is the evergreen How to Win Friends and Influence People by Dale Carnegie. We will of course be giving away a copy - listen in to find out how to win.

For any visitor attraction owners or marketers listening, you can access the Rubber Cheese Visitor Attraction Website Survey here.

Want to see how you can refine your new business strategy? Contact Lucy.