EP62: Mastering thought leadership | Mark Wellings | Grist
03/22/22 • 38 min
2 Listeners
Thought leadership – in its various forms, is a topic we have covered in a number of episodes over the years. Done well, it can be a game-changer for agency marketing, sparking and re-igniting meaningful prospect and client conversations.
However, there are a number common hurdles I tend to encounter when speaking with agency founders which means that great content either never gets made, or worse, is created but not optimised.
To really get to grips with how to master thought leadership I got together with Mark Wellings, co-founder and client services director at specialist thought leadership agency Grist. Mark and his team work with leading B2B brands like PwC, PA Consulting and DLA Piper delivering insight-led programmes designed to fuel sales pipelines.
In this episode, Mark shares his 6 Golden Rules of Thought Leadership – so grab a pen and paper, there are marginal gains a-plenty!
Mark’s recommended read is the ever-popular Win Without Pitching Manifesto by Blair Enns, listen in and find out how to win a copy.
As I know so many of you are keen cyclists, you may also be interested in Mark’s own book RIDE! RIDE! RIDE! The Story of British Track Cycling.
Also mentioned in this episode:
The Leadership Book by Mark Anderson
You can read more of Grist’s insights here.
The post EP62: Mastering thought leadership | Mark Wellings | Grist appeared first on Gunpowder Consulting.
Thought leadership – in its various forms, is a topic we have covered in a number of episodes over the years. Done well, it can be a game-changer for agency marketing, sparking and re-igniting meaningful prospect and client conversations.
However, there are a number common hurdles I tend to encounter when speaking with agency founders which means that great content either never gets made, or worse, is created but not optimised.
To really get to grips with how to master thought leadership I got together with Mark Wellings, co-founder and client services director at specialist thought leadership agency Grist. Mark and his team work with leading B2B brands like PwC, PA Consulting and DLA Piper delivering insight-led programmes designed to fuel sales pipelines.
In this episode, Mark shares his 6 Golden Rules of Thought Leadership – so grab a pen and paper, there are marginal gains a-plenty!
Mark’s recommended read is the ever-popular Win Without Pitching Manifesto by Blair Enns, listen in and find out how to win a copy.
As I know so many of you are keen cyclists, you may also be interested in Mark’s own book RIDE! RIDE! RIDE! The Story of British Track Cycling.
Also mentioned in this episode:
The Leadership Book by Mark Anderson
You can read more of Grist’s insights here.
The post EP62: Mastering thought leadership | Mark Wellings | Grist appeared first on Gunpowder Consulting.
Previous Episode
EP62: Mastering thought leadership | Mark Wellings | Grist
Thought leadership – in its various forms, is a topic we have covered in a number of episodes over the years. Done well, it can be a game-changer for agency marketing, sparking and re-igniting meaningful prospect and client conversations. However, there are a number common hurdles I tend to encounter when speaking with agency founders which means that great content either never gets made, or worse, is created but not optimised.
To really get to grips with how to master thought leadership I got together with Mark Wellings, co-founder and client services director at specialist thought leadership agency Grist. Mark and his team work with leading B2B brands like PwC, PA Consulting and DLA Piper delivering insight-led programmes designed to fuel sales pipelines.
In this episode, Mark shares his 6 Golden Rules of Thought Leadership – so grab a pen and paper, there are marginal gains a-plenty!
Mark’s recommended read is the ever-popular Win Without Pitching Manifesto by Blair Enns, listen in and find out how to win a copy.
As I know so many of you are keen cyclists, you may also be interested in Mark’s own book RIDE! RIDE! RIDE! The Story of British Track Cycling.
Also mentioned in this episode:
The Leadership Book by Mark Anderson
You can read more of Grist’s insights here.
Next Episode
EP63: Agency positioning 2022 | Roland Gurney | Treacle
Within the ecosystem of agency new business, marketing, client development and the wider sphere of agency growth, there are certain topics which we will undoubtedly revist again and again. So, not for the first time, and certainly not the last, I wanted to talk about agency positioning. And not for the first time, and I hope not the last, I wanted to talk to Roland Gurney.
Roland joined us on the podcast in January 2020 to help us unpick some agency messaging pitfalls. So many people loved that episode and got in touch with Treacle for help, that it seemed only fitting get together again and take stock of where we are now.
How has the landscape changed in the last two years? Should we be thinking differently about difference? Is niching still the answer?
Listen in as we discuss all this and more. Roland’s recommended read is The Advertising Concept Book: Think Now, Design Later by Pete Barry.
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