Small Spark Theory: a marginal gains approach to new business and marketing - EP37: New agency models | Emma Sexton | MYWW

EP37: New agency models | Emma Sexton | MYWW

02/03/20 • -1 min

Small Spark Theory: a marginal gains approach to new business and marketing

There is no doubt there has never been a better time to rethink the way that agencies deliver their services to clients.

With endless technology options, flexible workspaces, and an increasing supply of freelance talent, the barrier to entry is lower than ever for budding agency founders.

So far so good. And yet I’ve met so many founders of small, start-up agencies who are reticent to show their size or ‘virtual’ status for fear of putting off potential clients.

For this episode, I met with the multi-tasking design thinker and doer Emma Sexton, CEO of MYWW, creator of the Inside Out Awards and co-presenter of TalkRadio’s Badass Women’s Hour.

I wanted to find out how Emma has perfected her remote-first agency without compromising on ambition. Are clients willing to try something new? Or is there still safety in size?

Tune in to find out more and be in with the chance of winning a copy of Emma’s recommended read: The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga.

The post EP37: New agency models | Emma Sexton | MYWW appeared first on Gunpowder Consulting.

There is no doubt there has never been a better time to rethink the way that agencies deliver their services to clients.

With endless technology options, flexible workspaces, and an increasing supply of freelance talent, the barrier to entry is lower than ever for budding agency founders.

So far so good. And yet I’ve met so many founders of small, start-up agencies who are reticent to show their size or ‘virtual’ status for fear of putting off potential clients.

For this episode, I met with the multi-tasking design thinker and doer Emma Sexton, CEO of MYWW, creator of the Inside Out Awards and co-presenter of TalkRadio’s Badass Women’s Hour.

I wanted to find out how Emma has perfected her remote-first agency without compromising on ambition. Are clients willing to try something new? Or is there still safety in size?

Tune in to find out more and be in with the chance of winning a copy of Emma’s recommended read: The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga.

The post EP37: New agency models | Emma Sexton | MYWW appeared first on Gunpowder Consulting.

Previous Episode

EP37: New agency models | Emma Sexton | MYWW

There is no doubt there has never been a better time to rethink the way that agencies deliver their services to clients.

With endless technology options, flexible workspaces, and an increasing supply of freelance talent, the barrier to entry is lower than ever for budding agency founders.

So far so good. And yet I’ve met so many founders of small, start-up agencies who are reticent to show their size or ‘virtual’ status for fear of putting off potential clients.

For this episode, I met with the multi-tasking design thinker and doer Emma Sexton, CEO of MYWWTM, creator of the Inside Out Awards and co-presenter of TalkRadio's Badass Women’s Hour.

I wanted to find out how Emma has perfected her remote-first agency without compromising on ambition. Are clients willing to try something new? Or is there still safety in size?

Tune in to find out more and be in with the chance of winning a copy of Emma’s recommended read: The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga.

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EP38: The first new business hire | Dave Corlett

I’ve spent a lot of time recently thinking about small agencies. Typically, those with headcount up to 10/12 and/or annual revenues under £1m.

It’s worth pointing out that this band of agencies makes up an increasing large proportion of the UK landscape. But regardless of their specialism, at this size, effective new business resourcing is a common challenge. Whether the goal is steady growth or revenue maintenance, often the numbers simply don’t warrant a dedicated new business recruit and good external lead generation resource can be out of reach.

It was this thinking that prompted the launch of the New Business and Marketing Bootcamp – designed specifically to provide leaders and founders of this type of agency with the tools to create effective new business and marketing plans and take control of the process.

But what about when you break through that threshold and are ready to hire your first in-house new business talent? Our industry is littered with war stories of new business hires that that were at best ineffective and at worst, damaging to the agency brand. And for new business folk, there can be wildly unrealistic expectations to manage.

So how to get the balance right? For this episode I chatted to Dave Corlett from Workbrands. Having spent 12 years in new business development roles, Dave shares his insights on making new business roles stick, the importance of collaboration, communication and how to stay competitive.

If you are running an agency and considering your first new business hire or starting out on your new business career – this is the episode for you!

Listen in to find out how to win a copy of Dave’s recommended read: Ogilvy on Advertising in the Digital Age.

Details of the New Business & Marketing Bootcamp can be found at www.smallsparktheory.com