Branding 101 with Gretchen Clark

02/03/21 • 21 min

A pretty logo and website won't sell you or your products on their own. Branding is both words and the aesthetic combined. Whether I'm consulting with a new entrepreneur or an established small business, my initial questions are all the same. Follow along as I go through questions you should be asking yourself to make sure your brand stands the test of time and can stand out amongst all the noise.
Download the Branding 101 worksheet to take notes during the episode or work on afterward.
Guest Gretchen Clark with March 4th Design joins in on the conversation. She has been a graphic designer for over 18 years and dives deeper into branding and brand identity.
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Follow Savanna Weber @savannawebermarketing
Follow Gretchen Clark @march4thdesign
Credit: Rozco Crash - Audio Engineer

Previous Episode

Business Ownership and Breaking Stereotypes with Ian Weber

I somehow convinced the hubs to hop on the podcast and discuss business ownership and how he calculates when it's a good idea to buy-in or start a business. Ian is an attorney and has ownership in a rental business, a farm, commercial real estate, and a title company. I find out his motivation for (multi) business ownership and why he chooses partnerships over sole proprietorships. With 10 years of experience in business ownership, I appreciate Ian's advice and guidance when making decisions for my business. I jokingly call him my dream killer (it's probably hard living with someone who has so many ideas and dreams, haha!), when actually he's more like a dream underwriter, helping me assess risks and project the return on those decisions. We also talk a little bit about dishes, dreams, and supporting your partner.
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Credit: Rozco Crash - Audio Engineer

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Learn more about Beetroot and Brooke at beetrootbrooke.com
Credit: Rozco Crash - Audio Engineer

Small Revolution Podcast - Branding 101 with Gretchen Clark

Transcript

Savanna Weber00:00:27.210

Here's the truth, a pretty logo and a pretty website won't sell things on their own. Branding is both the words and the aesthetic combined. You're your wording or copy is the Ying to the look. And your visible presence is the Yang to your messaging.

Savanna Weber00:00:45.750

Whether I'm consulting with a new entrepreneur or an established small business on branding, website or marketing projects, my initial que