How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels

Small Business PR

02/07/22 • 34 min

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There are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and teaching you how to replace them so that you can create a culture of inclusion.
TOPICS WE COVER IN THIS EPISODE:

What it means to be a feminist copywriter
Creating institutional justice for the future
Why this work is so important in the world of copywriting
Words to look out for and avoid
Thinking more carefully about the language you choose
Looking at how you present yourself
The power of earned authority
How to structure your message
Why you should start your message with a shared value rather than a pain point

Resources Mentioned:

Kelly’s Website: https://www.kellydiels.com
Connect with Kelly on Facebook: https://www.facebook.com/kellydielswriter
Join SLL: www.kellydiels.com/subscribe
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

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02/07/22 • 34 min

Small Business PR - How to Combat Sexism and Racism Through Copywriting with Feminist Copywriter Kelly Diels

Transcript

SBPR Episode 20 Final.mp3
Speaker1: [00:00:00] Are you being unintentionally biased or prejudiced? Or maybe ablest or sexist or even racist in your copy without knowing it? This episode, my friends, is for you if you are writing copy, if you need to make a sales page or writing emails to connect with your audience, you want to make sure that you are not making these mistakes so that you genuinely reflect the values that you stand for as a small business owner. Hey, friends, I'm Gloria Chow.

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