Working Relationships and Public Relations with Winkler PR feat. Ross Winkler
11/18/21 • 27 min
Welcome to another episode of The Beef! Joining us today is Ross Winkler with Winkler Public Relations. Listeners will hear the story of how Ross’s parents recruited him from minor league baseball to join the family business, why he chose PR as a career, and the three specialties that his parent’s company focuses on. Ross gets candid about some of the hurdles that occur for the business, which mainly center around understanding their bandwidth as a small business, and shares how COVID-19 has pushed their business into more of a digital space. He describes his client base as mainly small businesses and economic development organizations and tells us why he requires that all new clients are as committed to their goals as the business will be. Listeners will hear Ross’s advice for all business owners and come to understand why it’s so important to have crisis management in place, before we ask Ross what sets Winkler apart from other PR businesses. Join us today to hear all this and more!
Key Points From This Episode:
- We compare social media and sport watching habits.
- How Ross’s parents recruited him from minor league baseball to join the family business.
- Why he chose PR; everyday is something different and he gets to build relationships.
- The three major things Winkler PR does: crisis management and communication, stakeholder marketing and communications, and media relations.
- Some of the hurdles that occur; understanding their bandwidth as a small business.
- How COVID-19 has affected their business by forcing them into a more digital space.
- Winkler’s values: working relationships and working in lockstep with one another as a family.
- Their client base: economic development organizations and businesses.
- What they are looking for in a client: someone who is committed as they are going to be.
- Advice for all business owners: PR is an investment, not an expense!
- Why it’s so important to have crisis management in place.
- What sets Winkler apart from their competitors; their years of experience and flexibility.
- The power of punctuality in building confidence.
- How supporting a small businesses is the best way to support Winkler PR.
Tweetables:
“‘Working relationships’ is our tagline, and being able to establish those relationships not only with our clients but helping our clients establish those relationships is so much fun.” — @rosswinkler [0:05:15]
“We don’t necessarily have a true niche in terms of industry. We focus more on what we can do for the client as opposed to what the client actually does, and then we form a plan to help fit them.” — @rosswinkler [0:07:24]
“PR is an investment, not an expense.” — @rosswinkler [0:14:12]
Links Mentioned in Today’s Episode:
Welcome to another episode of The Beef! Joining us today is Ross Winkler with Winkler Public Relations. Listeners will hear the story of how Ross’s parents recruited him from minor league baseball to join the family business, why he chose PR as a career, and the three specialties that his parent’s company focuses on. Ross gets candid about some of the hurdles that occur for the business, which mainly center around understanding their bandwidth as a small business, and shares how COVID-19 has pushed their business into more of a digital space. He describes his client base as mainly small businesses and economic development organizations and tells us why he requires that all new clients are as committed to their goals as the business will be. Listeners will hear Ross’s advice for all business owners and come to understand why it’s so important to have crisis management in place, before we ask Ross what sets Winkler apart from other PR businesses. Join us today to hear all this and more!
Key Points From This Episode:
- We compare social media and sport watching habits.
- How Ross’s parents recruited him from minor league baseball to join the family business.
- Why he chose PR; everyday is something different and he gets to build relationships.
- The three major things Winkler PR does: crisis management and communication, stakeholder marketing and communications, and media relations.
- Some of the hurdles that occur; understanding their bandwidth as a small business.
- How COVID-19 has affected their business by forcing them into a more digital space.
- Winkler’s values: working relationships and working in lockstep with one another as a family.
- Their client base: economic development organizations and businesses.
- What they are looking for in a client: someone who is committed as they are going to be.
- Advice for all business owners: PR is an investment, not an expense!
- Why it’s so important to have crisis management in place.
- What sets Winkler apart from their competitors; their years of experience and flexibility.
- The power of punctuality in building confidence.
- How supporting a small businesses is the best way to support Winkler PR.
Tweetables:
“‘Working relationships’ is our tagline, and being able to establish those relationships not only with our clients but helping our clients establish those relationships is so much fun.” — @rosswinkler [0:05:15]
“We don’t necessarily have a true niche in terms of industry. We focus more on what we can do for the client as opposed to what the client actually does, and then we form a plan to help fit them.” — @rosswinkler [0:07:24]
“PR is an investment, not an expense.” — @rosswinkler [0:14:12]
Links Mentioned in Today’s Episode:
Previous Episode
Retirement Planning and Advising with SOS Preserving Your Money feat. Troy Yeaple
What does your dream retirement look like? Sipping Piña Coladas on a beach sounds great, but for the average American, planning for retirement can be a daunting task that many people put off for later. Never fear, your friendly retirement planner Troy Yeaple is here! In this episode of The Beef Podcast, we chat with Troy about his family-run retirement planning company, and he shares some motivating ways to get more bang for your hard-won buck during this time. Troy gives us actionable advice and top tips to securing your future so that your money kicks in at the right time, and highlights the common mistakes that people make. Many people are focused on growth and yield, but today we are warned against overlooking the importance of timing, and the 3 biggest drains: health, tax, and social security. Using simple language and real-world examples to walk us through what to expect during your golden years, he also talks us through his pressure-free process of meeting and helping clients. From the difference between a broker-dealer and an investment advisor, to the importance of getting the proper guidance for long-term planning, Troy is there to help you, no matter how little or much money you have to get started. All that he cares about is getting you started as soon as possible. I loved speaking to him today and learned so much, press play and join in this crucial conversation!
Key Points From This Episode:
- We talk about balancing planning and spontaneity, and what Troy does in his spare time.
- A bit about Troy's background and his journey to becoming an entrepreneur.
- His wife does the medicare and social security side of things, and he focuses on retirement planning.
- Retirement planning is about so much more than just growth and yield.
- Focusing on yield can distract you from planning for the biggest drains: health, inflation, and taxes.
- Troy explains how you want to time your assets to work along with your social security
- Talking about his target customer age, and how different ages will have different benefits.
- 10 years from retirement is the Red Zone.
- Troy made a decision to help anyone, no matter how little money you have to start.
- Talking through his pressure-free process with meeting and helping clients.
- Being completely independent, and what they can help you invest in – which is basically everything.
- Some transparent communication about how the company makes money.
- The difference between a broker-dealer and an investment advisor.
- A call to action to start as soon as possible, this is one area where planning is everything.
Tweetables:
“Not planning well ahead for your retirement can leave your retirement wanting, and you just don't want to struggle in retirement. It's not the time in your life you want to do any struggling.” — [0:04:00]
“Retirement planning is more than just making as much money as you possibly can without losing it, and that's what a lot of retirement advisors out there are [advising].” — [0:10:35]
“If somebody is over the age of 55, we have a social security discussion. A serious one.” — [0:12:32]
Links Mentioned in Today’s Episode:
Email: [email protected]
Phone number: 281 255 3752
Next Episode
The Importance of Motorcycle Safety with Safety on 2 Wheels feat. David Jones
We know how tough it is to be an entrepreneur in today’s economic climate. That’s why we’re giving entrepreneurs the opportunity to tell their stories of the good, the bad, and everything in between. In conversation with us today is Dr. David Jones, with Safety on Two Wheels. You’ll hear the story of how David first discovered motorcycles, what he loves most about them and how his passion to teach people to ride was born. Listeners will also learn how he met his business partner, pursued a doctorate in divinity, and how he took a class with his wife that sparked his passion to teach people to ride. David urges listeners to do the safety course in the hope of making the roads a safer place, and tells us all about the importance of safety courses, and how even the best rider can benefit from taking one. Join us to hear more today!
Key Points From This Episode:
- Dr. David Jones tells us the story of how he first discovered motorcycles.
- The things you can experience on a motorcycle that you can’t in a car.
- David tells the story of an Indian motorcycle rally where he met his business partner.
- The Dr. in his name and how he became a doctorate of divinity for self development.
- How he took a class with his wife that sparked his passion to teach people to ride.
- His desire to create a not-for-profit organization and his experience as a Christian life coach.
- KTM and how they have provided the necessary financial backing to make Safety on Two Wheels a success.
- How the majority of motorcycle riders in Texas are unlicensed.
- Why you should care about the licensing issue if you live in Texas: insurance rates are high!
- The one day course that will improve even the best rider’s skills.
- David urges listeners to do the safety course in the hope of making the roads a safer place.
- Why they can’t win this battle without the public’s help and how you can donate.
- He tells the story of how he lost his Facebook account after faithfully populating it for years.
Tweetables:
“There’s things that you experience on a motorcycle that you can’t in a car. But there are a lot of things that are contrary to human nature that you end up crossing paths with or having to convince yourself to do on a motorcycle that you don’t in a car.” — David Jones [0:05:17]
“What I have found out over this three year period of getting this up and running was we don’t have a lot of effort or energy or time or space to train new riders, new rider coaches. And we need coaches.” — David Jones [0:26:07]
“Well if you drive a car in Texas, or a truck in Texas, these motorcycle riders are affecting you. Your insurance in the Harris County area is high because of these 30 000 unlicensed riders.” — David Jones [0:34:10]
Links Mentioned in Today’s Episode:
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