The Magic of Knowing Your Value with More Than Magic feat. Ben Jackson
01/13/22 • 52 min
Need a little magic in your life? Look no further. Ben Jackson is here today to share the story of how he fell in love with magic and ended up pursuing it as a career. You’ll hear why practicing in the mirror is not enough and why Ben believes that there is no shortcut to success. His goal is to put on a clean show that gives listeners a break from the world and, in today’s episode, he tells us how he adds value to trade shows and corporate events that extends far beyond just performing a magic show. He believes that it’s essential for business owners to know the value they bring to the table and urges listeners to consider what that is before telling us all about his show: Magic, Music, and Mayhem. You’ll also hear why he believes that your time is the most valuable gift you can give somebody, why he was asked to spend time with a terminally ill young boy, and how that changed his outlook. In closing, Ben reminds us why it is so important to know why it is that you do what you do. Join us to hear more!
Key Points From This Episode:
- An introduction to today’s guest, Ben Jackson.
- Ben weighs in on how the pandemic impacted his work as a magician.
- The story of how Ben met his father’s friend, the magic enthusiast, before visiting Magic City.
- How he went from pursuing a career as a medical rep to working as a full-time magician.
- Why practicing the mirror is not sufficient; you won’t learn showmanship!
- The story of how he got his first real big break performing at a small Italian restaurant.
- What he believes about success: there is no shortcut.
- Why he chooses to put on a clean show that gives people a break from the rest of the world.
- Advice he received from a friend: no-one needs a magician!
- His role to become a part of the organization and create visibility by drawing people in.
- How companies can accomplish their business objectives with his services.
- Why we need to know the value that we bring to the table as business owners.
- The show he puts on with his wife at the Four Seasons: Magic, Music, and Mayhem.
- How his experience differs when people are there to see him versus attending an event.
- Why time is the most valuable gift you can give somebody.
- Ben tells the story of how he spent some time with a terminally ill young boy.
- The importance of focusing on why you do what you do.
Tweetables:
“It’s one thing to perform in front of your mirror at your house and fool yourself, but that only goes so far because, as much as you want to practice, you will not know the right beats of misdirection.” — Ben Jackson [0:11:46]
“There’s no shortcut to success. There’s no overnight success.” — Ben Jackson [0:18:31]
“It’s not just doing a trick that fools you. That’s why I think companies hire me again and again and again, because we know that Ben’s going to be polite and professional. He’s going to show up on time, but he really is going to accomplish our business objective.” — Ben Jackson [0:28:54]
“We have to know, as business owners, the value that we bring to the table.” — Ben Jackson [0:31:52]
“The greatest gift you can give somebody is your time. Time is a finite resource. We only have so much of it.” — Ben Jackson [0:35:50]
Links Mentioned in Today’s Episode:
Need a little magic in your life? Look no further. Ben Jackson is here today to share the story of how he fell in love with magic and ended up pursuing it as a career. You’ll hear why practicing in the mirror is not enough and why Ben believes that there is no shortcut to success. His goal is to put on a clean show that gives listeners a break from the world and, in today’s episode, he tells us how he adds value to trade shows and corporate events that extends far beyond just performing a magic show. He believes that it’s essential for business owners to know the value they bring to the table and urges listeners to consider what that is before telling us all about his show: Magic, Music, and Mayhem. You’ll also hear why he believes that your time is the most valuable gift you can give somebody, why he was asked to spend time with a terminally ill young boy, and how that changed his outlook. In closing, Ben reminds us why it is so important to know why it is that you do what you do. Join us to hear more!
Key Points From This Episode:
- An introduction to today’s guest, Ben Jackson.
- Ben weighs in on how the pandemic impacted his work as a magician.
- The story of how Ben met his father’s friend, the magic enthusiast, before visiting Magic City.
- How he went from pursuing a career as a medical rep to working as a full-time magician.
- Why practicing the mirror is not sufficient; you won’t learn showmanship!
- The story of how he got his first real big break performing at a small Italian restaurant.
- What he believes about success: there is no shortcut.
- Why he chooses to put on a clean show that gives people a break from the rest of the world.
- Advice he received from a friend: no-one needs a magician!
- His role to become a part of the organization and create visibility by drawing people in.
- How companies can accomplish their business objectives with his services.
- Why we need to know the value that we bring to the table as business owners.
- The show he puts on with his wife at the Four Seasons: Magic, Music, and Mayhem.
- How his experience differs when people are there to see him versus attending an event.
- Why time is the most valuable gift you can give somebody.
- Ben tells the story of how he spent some time with a terminally ill young boy.
- The importance of focusing on why you do what you do.
Tweetables:
“It’s one thing to perform in front of your mirror at your house and fool yourself, but that only goes so far because, as much as you want to practice, you will not know the right beats of misdirection.” — Ben Jackson [0:11:46]
“There’s no shortcut to success. There’s no overnight success.” — Ben Jackson [0:18:31]
“It’s not just doing a trick that fools you. That’s why I think companies hire me again and again and again, because we know that Ben’s going to be polite and professional. He’s going to show up on time, but he really is going to accomplish our business objective.” — Ben Jackson [0:28:54]
“We have to know, as business owners, the value that we bring to the table.” — Ben Jackson [0:31:52]
“The greatest gift you can give somebody is your time. Time is a finite resource. We only have so much of it.” — Ben Jackson [0:35:50]
Links Mentioned in Today’s Episode:
Previous Episode
The Sweet Taste of Community Connection with HTeaO feat. Billy and Kailey Moore
Billy and Kailey Moore wanted to start their own franchise business without having to leave their beloved community of Tomball in Harris County, Texas. Their search for the right fit led them to open an HTeaO, which offers freshly brewed tea hourly and features 22 flavors of the best Texas-style iced tea. Billy and Kailey opened HTeaO Tomball in early 2021 with full in-store and drive-thru service. The location has its own distinct suburban Texas atmosphere, and they take pride in operating a family business that offers an alternative to the typical coffee chain, with all-natural and healthy products. In today’s episode, they offer some insight into their entrepreneurship journey and how it led them to an HTeaO franchise. You’ll also hear what sets them apart from other tea shops, including their focus on community connections and how they give back to their employees. Additionally, we touch on the challenges of starting a business during COVID, the importance of mentorship, Billy and Kailey’s aspirations for expanding their operations, plus so much more! Join us for an engaging and uplifting conversation with Billy and Kailey Moore of HTeaO Tomball!
Key Points From This Episode:
- Billy and Kailey share their favorite tea flavors: unsweet peach ginger and coconut chai.
- Why the unsweet teas are just as delicious as their sweet counterparts.
- Kailey shares how she and Billy found their way into entrepreneurship and franchising.
- Find out how Billy and Kailey diverged into HTeaO rather than another franchise.
- Why Kailey believes that it’s not about the register; it’s about community connections.
- Deciding on flavors based on feedback between corporate and individual stores.
- The challenges Billy and Kailey faced when starting a business during COVID.
- Billy and Kailey reflect on some of their best and worst customer stories.
- Kailey’s thoughts on why you should choose HTeaO: “Because we care.”
- How HTeaO Tomball gives back to the community and their employees.
- What Billy means when he says that HTeaO Tomball puts their “aces in their places.”
- Learn more about Billy and Kailey’s aspirations for expansion.
- How to support HTeaO Tomball, starting with following them on social media.
- Some of the supply chain issues that they have had thanks to the pandemic.
Tweetables:
“People come in from out of state, out of country, they come and they drink this tea, and that is the conversation starter; “You’ve got to come see this place!” That’s where our roots are coming from and how we diverged into an HTeaO instead of another franchise.” — Billy Moore [0:08:12]
“It’s not about the register. It’s about community connections. If we’re not making those community connections, then we’re not going to have transactions on the register.” — Kailey Moore [0:09:45]
“We want to, number one, take care of what we have and, as the opportunities present themselves, we want to be the Northwest Houston HTeaO couple.” — Billy Moore [0:30:37]
Links Mentioned in Today’s Episode:
Next Episode
Driving Small Businesses to Success with Full Throttle Texas Hot Rod Magazine feat. Timm Lucher
Welcome to another episode of The Beef! Today we have the honor of speaking with the co-owner of Full Throttle Texas Hot Rod Magazine, Timm Lucher. Timm’s vision is to create a resource to help small Texas businesses thrive. Tune in to hear the story of how playing with Hot Wheels as a child sparked a lifelong passion for anything with wheels, and how he came to marry his passion for photography with his love for cars. He found his niche photographing cars, trucks and motorcycles at car shows, and runs the Full Throttle Texas Hot Rod Magazine with his two daughters. Each edition takes two weeks to put together, and there is no fee attached for businesses to advertise their services in the magazine. During this episode, Timm shares why he has chosen this structure and why, when you support his magazine, you are really supporting small businesses. We hope you join us today!
Key Points From This Episode:
- Timm’s favorite restaurant in Texas: Sam's Restaurant, off Interstate 45.
- The story of how playing with Hot Wheels as a child sparked his love of cars and racing.
- Why he doesn’t shoot people, but loves photographing cars.
- How the photos he expects to be the worst often wind up being the best.
- What it was like to create a niche photographing cars, trucks and motorcycles at car shows.
- The family business Timm runs with his two daughters.
- How long it takes to put the magazine together: two weeks.
- Why they have chosen not to charge businesses for advertising space in the magazine.
- The model they started with, taking money out of their own back pocket.
- How the business has grown to fund itself.
- His focus to advertise small businesses to give them exposure they wouldn’t have had.
- Why when you support Full Throttle Texas Hot Rod Magazine, you are supporting small businesses in Texas.
Tweetables:
“You could take a picture of a hubcap and turn it into a work of art.” — Timm Lucher [0:11:07]
“I find that a bunch of my photos when I take them, that the ones that I think when I’m taking them at the time are going to be the worst ones, they usually wind up being the best ones.” — Timm Lucher [0:13:18]
“The people that advertise with us, we don’t charge them anything. They’re a small business just like we are and we want to give everyone the kind of exposure, to get them out there.” — Timm Lucher [0:23:33]
Links Mentioned in Today’s Episode:
Full Throttle Texas Hot Rod Magazine
Full Throttle Texas Hot Rod Magazine on Instagram
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