Finding Your Business Niche with GoatTastic Skin feat. Chris AKA Goatman
11/25/21 • 30 min
In this episode of The Beef, John chats to Chris, AKA Goatman, about the amazing company and store he has set up, offering customers an array of healthy goat milk products! If you are interested in the recipe for staying young and healthy, Chris has good news for you! After discovering, first hand, the impact that goat milk had on his appearance and health, Chris desperately wanted to help other people to feel the same way, without having to smell like lavender all the time! In our conversation, we get to hear about how a love of helping people to feel better about themselves motivated Chris’ work, some of his plans for the future of the business and the store, and why he strongly believes in giving customers a look behind the curtain. We also discuss the specific health benefits of goat's milk and how these products can combat common irritations, and much more, so make sure to listen in with us to hear all that the Goatman has to say!
Key Points From This Episode:
• Chris' memories of eating food from the floor as a younger person!
• A little bit of background to GoatTastic, their history, and the products they offer.
• The health benefits associated with goat's milk and the different ways it can be used.
• Developing the products and the work that went into branding the company in the right way.
• The presence and passion that Chris puts into the company, and how that has served them.
• Some details about the farm and the store; physical locations and the website.
• The rest of the family farm, other animals, and future plans for its development.
• Giving people a view behind the scenes, and connecting the consumer with the source.
• Getting to grips with skin issues and irritations and the problem with many mass-market products.
• Where to find GoatTastic online and across the different social media platforms!
• Further products from the company, and more reasons to be excited about checking them out.
Tweetables:
“We shop local, we eat local, we play local.” — Goatman [0:04:42]
“I just got sick and tired of smelling like lavender.” — Goatman [0:08:51]
“Men are afraid to pamper themselves. Don't be, go do it! I'm 40 and I look like I'm 35!” — Goatman [0:09:53]
“It's all about customer service and knowing your community.” — Goatman [0:12:21]
Links Mentioned in Today’s Episode:
CommunityBank of Texas
Goat Maddness
GoatTastic Skin on Instagram
GoatTastic Skin on Facebook
John Kelley on Instagram
Beefy Marketing
Beefy Marketing on Instagram
Beefy Marketing on YouTube
Beefy Marketing on Facebook
In this episode of The Beef, John chats to Chris, AKA Goatman, about the amazing company and store he has set up, offering customers an array of healthy goat milk products! If you are interested in the recipe for staying young and healthy, Chris has good news for you! After discovering, first hand, the impact that goat milk had on his appearance and health, Chris desperately wanted to help other people to feel the same way, without having to smell like lavender all the time! In our conversation, we get to hear about how a love of helping people to feel better about themselves motivated Chris’ work, some of his plans for the future of the business and the store, and why he strongly believes in giving customers a look behind the curtain. We also discuss the specific health benefits of goat's milk and how these products can combat common irritations, and much more, so make sure to listen in with us to hear all that the Goatman has to say!
Key Points From This Episode:
• Chris' memories of eating food from the floor as a younger person!
• A little bit of background to GoatTastic, their history, and the products they offer.
• The health benefits associated with goat's milk and the different ways it can be used.
• Developing the products and the work that went into branding the company in the right way.
• The presence and passion that Chris puts into the company, and how that has served them.
• Some details about the farm and the store; physical locations and the website.
• The rest of the family farm, other animals, and future plans for its development.
• Giving people a view behind the scenes, and connecting the consumer with the source.
• Getting to grips with skin issues and irritations and the problem with many mass-market products.
• Where to find GoatTastic online and across the different social media platforms!
• Further products from the company, and more reasons to be excited about checking them out.
Tweetables:
“We shop local, we eat local, we play local.” — Goatman [0:04:42]
“I just got sick and tired of smelling like lavender.” — Goatman [0:08:51]
“Men are afraid to pamper themselves. Don't be, go do it! I'm 40 and I look like I'm 35!” — Goatman [0:09:53]
“It's all about customer service and knowing your community.” — Goatman [0:12:21]
Links Mentioned in Today’s Episode:
CommunityBank of Texas
Goat Maddness
GoatTastic Skin on Instagram
GoatTastic Skin on Facebook
John Kelley on Instagram
Beefy Marketing
Beefy Marketing on Instagram
Beefy Marketing on YouTube
Beefy Marketing on Facebook
Previous Episode
The Importance of Motorcycle Safety with Safety on 2 Wheels feat. David Jones
We know how tough it is to be an entrepreneur in today’s economic climate. That’s why we’re giving entrepreneurs the opportunity to tell their stories of the good, the bad, and everything in between. In conversation with us today is Dr. David Jones, with Safety on Two Wheels. You’ll hear the story of how David first discovered motorcycles, what he loves most about them and how his passion to teach people to ride was born. Listeners will also learn how he met his business partner, pursued a doctorate in divinity, and how he took a class with his wife that sparked his passion to teach people to ride. David urges listeners to do the safety course in the hope of making the roads a safer place, and tells us all about the importance of safety courses, and how even the best rider can benefit from taking one. Join us to hear more today!
Key Points From This Episode:
- Dr. David Jones tells us the story of how he first discovered motorcycles.
- The things you can experience on a motorcycle that you can’t in a car.
- David tells the story of an Indian motorcycle rally where he met his business partner.
- The Dr. in his name and how he became a doctorate of divinity for self development.
- How he took a class with his wife that sparked his passion to teach people to ride.
- His desire to create a not-for-profit organization and his experience as a Christian life coach.
- KTM and how they have provided the necessary financial backing to make Safety on Two Wheels a success.
- How the majority of motorcycle riders in Texas are unlicensed.
- Why you should care about the licensing issue if you live in Texas: insurance rates are high!
- The one day course that will improve even the best rider’s skills.
- David urges listeners to do the safety course in the hope of making the roads a safer place.
- Why they can’t win this battle without the public’s help and how you can donate.
- He tells the story of how he lost his Facebook account after faithfully populating it for years.
Tweetables:
“There’s things that you experience on a motorcycle that you can’t in a car. But there are a lot of things that are contrary to human nature that you end up crossing paths with or having to convince yourself to do on a motorcycle that you don’t in a car.” — David Jones [0:05:17]
“What I have found out over this three year period of getting this up and running was we don’t have a lot of effort or energy or time or space to train new riders, new rider coaches. And we need coaches.” — David Jones [0:26:07]
“Well if you drive a car in Texas, or a truck in Texas, these motorcycle riders are affecting you. Your insurance in the Harris County area is high because of these 30 000 unlicensed riders.” — David Jones [0:34:10]
Links Mentioned in Today’s Episode:
Next Episode
Business Evolution with Beefy Marketing & OMG! Event Co. feat. Andrew Brockenbush & John Kelley
We know how tough it can be to be an entrepreneur these days, so we have created a platform for you to share your stories! Today’s episode is pretty special, because we’re talking to Beefy Marketing’s very own Andrew Brokenbush and learning about the company he owns with your host, John The Marketer. Tuning in, you’ll hear the story of how Beefy Marketing was started, how John and Andrew came to work together, and why Andrew has no problem giving away free resources. He also elaborates on why he believes you have to be wild and crazy to change the world. Andrew shares the philosophy that underpins Beefy Marketing, which is building relationships by being a resource first, before introducing us to the diagnostic process he follows to onboard new clients, and how he goes about delivering every service you may need through Beefy by connecting you to the right people. Lastly, we hear about OMG! Event Co. and what John and Andrew are doing in the event space. Join us today to hear all this and more!
Key Points From This Episode:
- Introducing Andrew Brokenbush as a guest on his own show!
- Andrew tells us why, if he could have any superpower, he would choose the gift of flight.
- Why he would choose being able to make new memories even if it meant losing the old ones.
- The amazing work that the Community Bank of Texas is doing as a small business partner.
- Andrew shares his colorful career background and the highs and lows he experienced.
- How Beefy has changed to include many more services since it started ten years ago.
- Why Andrew has no problem giving away free resources: those who listen will be successful, those who can’t will hire his team, and the rest may not survive.
- Why you have to be wild and crazy enough to change the world.
- The story of how Andrew and John came to work together after a lifelong friendship.
- How Beefy does business: by building relationships through the podcast and more!
- Being a resource first as the philosophy they have based their business on.
- The discovery and diagnostic process Andrew follows to find out what your goals are.
- How Beefy has you covered for everything you may need as it pertains to marketing.
- Andrew and John’s experience of creating podcasts and how much fun it is.
- What it was like to transform Beefy into a content marketing business.
- How they learned that there is nothing wrong with saying that you don’t know the answer!
- Why they have an expert for everything on the team.
- John’s goal to make his kids feel comfortable financially while they build their own wealth.
- The benefits offered by OMG Event Co and how they know how to put on effective events.
- What they have coming up, including Small Business Nation.
- Why you should do business with your friends if they have their own businesses.
Tweetables:
“Beefy is way different now than it was ten years ago. Now, we’re a podcast production facility, we do videos, we do content marketing, we do sales strategies, we do websites, we do printing, we have an event company.” — @abrokenbush [0:27:44]
“I have no problem being a resource for free, because the people that will listen are going to be wildly successful [and] the people that will listen but know that they can’t do it all will come back and utilize me and our team for the services that we offer.” — @abrokenbush [0:29:26]
“Small business owners can count on the fact that we have got services, solutions, and products that will meet them where they’re at!” — @abrokenbush [0:45:23]
Links Mentioned in Today’s Episode:
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