SPOS #885 – Jonah Berger On The Magic Words Of Influence

06/25/23 • 56 min

1 Listener

Welcome to episode #885 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #885. Internationally acclaimed author and Wharton School professor, Jonah Berger, is a distinguished authority in natural language processing, consumer behavior, influence, and change. Renowned for his expertise on what makes trends stick, Berger has penned over 80 scholarly articles, conducted popular online courses, and had his groundbreaking work featured in notable outlets like The New York Times and Harvard Business Review. Jonah's keynotes, delivered at high-profile events like SXSW and Cannes Lions, along with his consultancy for tech giants and non-profits such as Apple, Google, Nike, Amazon, Moderna, and The Gates Foundation, provide practical insights into behavioral science, influence, and transformation. Jonah's prolific authorship, with millions of books sold globally, includes titles such as his latest, Magic Words, The Catalyst, Contagious, and Invisible Influence. These books focus on the power of language to persuade, how to act as a catalyst for change, the science behind virality, and the unseen forces that shape our behavior, respectively. Jonah's most recent book, Magic Words, is a guide to leveraging language for impact, revealing the words that influence action and inspire connection. The Catalyst presents a fresh perspective on change, highlighting the need to remove barriers rather than exerting more force. Contagious deciphers why certain products, services, and ideas go viral, offering practical guidance on crafting contagious content. Invisible Influence explores the covert forces that shape decisions, enabling readers to better motivate themselves and others. With multiple awards for teaching and research, and his contributions helping companies like Apple, Google, and Nike ensure their products and ideas become infectious, Jonah stands as a pillar in his field. A Stanford alumnus, he continues to redefine understanding in marketing and decision making. I'm also really proud that he is available to create bite-sized and personalized video experiences for your business through my new startup, ThinkersOne. Enjoy the conversation...

Running time: 55:59.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
...or on Twitter.
Here is my conversation with Jonah Berger.
Magic Words.
The Catalyst.
Contagious.
Invisible Influence.
Check out Jonah on ThinkersOne.
Follow Jonah on LinkedIn.
Follow Jonah on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Welcome to episode #885 of Six Pixels of Separation - The ThinkersOne Podcast.

Running time: 55:59.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
...or on Twitter.
Here is my conversation with Jonah Berger.
Magic Words.
The Catalyst.
Contagious.
Invisible Influence.
Check out Jonah on ThinkersOne.
Follow Jonah on LinkedIn.
Follow Jonah on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Previous Episode

SPOS #884 - Kelly Richmond Pope On Whistleblowing, Fraud and Wild Rides

Welcome to episode #884 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #884. Meet Dr. Kelly Richmond Pope, our guide through the shadowy labyrinth of financial fraud and the newest rockstar in the world of accounting (and yes, those words can go together). Kelly isn't your typical number cruncher - she's a bona fide detective of financial misdeeds, a virtuoso in the symphony of numbers, and a professor of Forensic Accounting at DePaul University. Gaining recognition from the AICPA and the CPA Practice Advisor, she's been listed among the top 25 most powerful women in accounting, and her expertise? Sniffing out the faintest whiff of financial fraud, dissecting corporate culture, and assessing compliance systems designed to tackle internal control challenges. With her knack for storytelling, she turned her research on executive misconduct into a fascinating documentary, All The Queen's Horses, a deep dive into the largest municipal fraud in U.S. history. But it doesn't stop at films. Her TED Talk, How Whistle-blowers Shape History, has hit over 1.6 million views, helping organizations and individuals appreciate the power of internal whistleblowing. The story gets juicier, with her new book, Fool Me Once, she pulls back the curtain on the trillion-dollar fraud industry. Filled with tales of fraudsters, their victims, and the whistleblowers who dare to expose them. Her aim? To make fraud more relatable, and by doing so, protect us and our companies from falling into the fraudster's trap. This is a new way to think about what it really means to "do the right thing." Enjoy the conversation...

Running time: 51:37.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
...or on Twitter.
Here is my conversation with Dr. Kelly Richmond Pope.
Fool Me Once.
All The Queen's Horses.
How Whistle-blowers Shape History.
Follow Kelly on Instagram.
Follow Kelly on LinkedIn.
Follow Kelly on Twitter.
This week's music: David Usher 'St. Lawrence River'.

Next Episode

SPOS #886 – Freada Kapor Klein On Smarter Investing And Funding The Future

Welcome to episode #886 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #886. How can we change the way that businesses get funded? Are the best businesses actually getting funded? What about investments that truly have impact? Dr. Freada Kapor Klein and her husband, Mitch Kapor, are a dynamic duo striving to make the tech industry more diverse and inclusive. Both co-founders of Kapor Capital and the Kapor Center, they invest in tech startups that aim to dismantle the barriers of access for low-income communities and communities of color. Freada is the founder of SMASH, an organization that provides rigorous STEM education to low-income students of color across the U.S. She is also a vocal advocate against sexual coercion, a member of numerous influential councils, and the author of the revealing book, Giving Notice, which explores the hidden bias in workplaces. Adding to their shared legacy, Freada and Mitch have co-authored the book, Closing The Equity Gap, which offers insightful strategies to address the disparity in tech access among different socioeconomic groups. The book, echoing their combined mission, is an important step towards a more equitable tech landscape. Freada's huband, Mitch, is a stalwart of the personal computing industry and a savvy startup investor. He is the founder of Lotus Development Corporation and the designer of Lotus 1-2-3 (the spreadsheet!). He is also co-founder of The Electronic Frontier Foundation and the founding Chair of Mozilla, the creator of the Firefox web browser. In this episode, Freada explores the challenges of investing, the economy and how what we back in venture capital is a strong indication of how our communities will evolve. Enjoy the conversation....