Behind The Scenes Of Citius Mag (Chris Chavez Interview)
12/10/24 • 60 min
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Chris Chavez returns to the Singletrack Podcast to discuss the latest developments at Citius Mag, the influence of Netflix's Sprint series on Track and Field, shifts in the sports media landscape, his key content and event strategies for 2025, and his perspective on Michael Johnson's "Grand Slam Track" league.
Timestamps:
- 2:00 The Evolution of Citius Mag and Track and Field Media
- 9:49 Retaining Talent in a Competitive Media Environment
- 20:50 The Impact of Media on Track and Field
- 26:59 The Future of Track and Field Media
- 32:19 "Sprint" And The Evolution of Sports Documentaries
- 39:51 Challenges in Media Access In Track and Field
- 45:04 Grand Slam Track
- 50:04 The Role of Influential Figures (Michael Johnson) in Sports
- 55:27 Business Strategies for Sports Media Success
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
Text us your thoughts about this episode or ideas for future episodes!
Chris Chavez returns to the Singletrack Podcast to discuss the latest developments at Citius Mag, the influence of Netflix's Sprint series on Track and Field, shifts in the sports media landscape, his key content and event strategies for 2025, and his perspective on Michael Johnson's "Grand Slam Track" league.
Timestamps:
- 2:00 The Evolution of Citius Mag and Track and Field Media
- 9:49 Retaining Talent in a Competitive Media Environment
- 20:50 The Impact of Media on Track and Field
- 26:59 The Future of Track and Field Media
- 32:19 "Sprint" And The Evolution of Sports Documentaries
- 39:51 Challenges in Media Access In Track and Field
- 45:04 Grand Slam Track
- 50:04 The Role of Influential Figures (Michael Johnson) in Sports
- 55:27 Business Strategies for Sports Media Success
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
Previous Episode
INSTANT REACTIONS: Western States + Hardrock 100 Lottery Results
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Finn Melanson and Brett Hornig share their initial reactions to the Hardrock 100 and Western States 100 lotteries, discussing their impact on the competitive fields in both races.
Didn't get into the Western States 100 or Hardrock 100? Come race Twisted Fork on June 14th, 2025 in Park City, UT. Check it out here.
Timestamps:
- 00:00 Instant Reactions to the Race Lotteries
- 03:03 Exploring Content Opportunities in Trail Running
- 06:03 Statistics and Insights from the Lotteries
- 09:03 Katie Schide racing Hardrock next year
- 20:56 Zach Miller racing Hardrock next year
- 24:48 The Competitive Landscape of the Hardrock 100
- 28:49 Western States 100 Lottery Overview
- 32:57 Conversational Pace Corner - Shoe Predictions
- 34:05 Final Thoughts and Future Events (Twisted Fork)
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
Next Episode
Tara Dower Signs Ground-Breaking Deal with Altra (Our Analysis)
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In this episode, we’re joined by returning guests Abby Levene of Outside Magazine and Kelly Newlon of RAD Boulder. Together, we dive into the big news of Tara Dower’s groundbreaking sponsorship deal with Altra, which positions her as one of the higher-paid athletes in the ultra-trail running world.
Timestamps:
- 00:30 Introduction to Tara Dower's Contract with Altra
- 06:22 Gender Pay Inequality in Sports
- 09:26 The Role of Non-Disclosure Agreements in Athlete Contracts
- 13:42 Market Dynamics and Athlete Compensation
- 16:37 The Impact of Tara's Contract on the Trail Running Community
- 19:28 The Future of Sponsorships in Trail Running
- 22:21 Tara Dower's Unique Position in the Sport
- 25:36 Measuring Success for Brands and Athletes
- 28:30 The Evolution of Altra's Brand Strategy
- 35:28 The Evolution of Athlete Representation
- 39:01 The Role of Agents in Ultra Trail Running
- 50:48 The Future of Sports Reporting
- 54:39 The Concept of a Signing Day in Trail Running
- 56:48 Safeguarding Athlete Obligations
- 01:01:55 Final Thoughts on Tara's Impact
Partners:
- Naak - use code SINGLETRACK20 at checkout on their website (https://www.naak.com/) to get 20% off your purchase.
- Rabbit - use code Singletrack10 at checkout on their website (https://www.runinrabbit.com/) to get 10% off your next order.
- Pillar Performance - use code SINGLETRACK at checkout on their website (https://pillarperformance.us/) to get 15% off your next order.
- deltaG Ketones - use code Singletrack20 at checkout on their website (https://www.deltagketones.com/SINGLET...) to get 20% off your next order.
Additional Links:
- Abby Levene - Outside Mag Article
- Kelly Newlon - RadBoulder
- Follow Finn on Instagram, Strava, Twitter,
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