Episode #186: DEMONSTRATING CUSTOMER-CENTRICITY WITH SHIPMENT PACKAGING
05/11/23 • 4 min
Want better customer experiences? If so, then how about we start by examining the very packaging we use to get our products into the marketplace. How do our parcels really look when they hit front porches or receiving docks? It may seem trite on the surface, but we do send our customers perception-building messages, each time we ship a product. Stop and ask yourself one question. How many times have you received a delivery that was poorly prepared for the long, and sometimes rugged haul by carriers? My guess is that around 50% of those improperly packed deliveries contained damaged, or slightly impaired product. We encourage you to spend the next five minutes with us as we wrap a familiar topic with some fresh thinking. Sometimes, the answers are as simple as making sure the bananas are not at the bottom of the grocery bag! Healthy customer experiences start with the perception we wrap around our products. Enjoy!
Want better customer experiences? If so, then how about we start by examining the very packaging we use to get our products into the marketplace. How do our parcels really look when they hit front porches or receiving docks? It may seem trite on the surface, but we do send our customers perception-building messages, each time we ship a product. Stop and ask yourself one question. How many times have you received a delivery that was poorly prepared for the long, and sometimes rugged haul by carriers? My guess is that around 50% of those improperly packed deliveries contained damaged, or slightly impaired product. We encourage you to spend the next five minutes with us as we wrap a familiar topic with some fresh thinking. Sometimes, the answers are as simple as making sure the bananas are not at the bottom of the grocery bag! Healthy customer experiences start with the perception we wrap around our products. Enjoy!
Previous Episode
Episode #185: BALANCING CATALOG CREATIVITY WITH RECIPIENT SATISFACTION
This five-minute show highlights a few simple, customer-centric guardrails for print catalog design and layout. Buyers want tools that make their job easier. Client-success is magnified when vendors address this basic mindset. These five minutes invite you to think of the word “TOOL” the next time you embark on a catalog layout. The ultimate challenge in creating cool, customer-friendly catalogs, is striking a healthy balance between creative graphics, and rapid, end-user functionality.
Next Episode
Episode #187: EMBRACING THE MATHMATICS OF EXCEPTIONAL SERVICE
Imagine reducing the quantity of time in order to increase the quality of service?
We invite you to tag along for a five-minute broadcast that unveils the customer-pleasing math of delivering exceptional service in the Experience Economy. More or less, this episode is all about accomplishing more, with less! Are you a “720 Company”, or a “120 Company?” Enjoy the show!
SimpleBiz360™ Podcast - Episode #186: DEMONSTRATING CUSTOMER-CENTRICITY WITH SHIPMENT PACKAGING
Transcript
All right , Mr . Simple Biz Guide to show.
Speaker 2Hello everybody. Jeff Mason, your host of this Simple Biz 360 podcast. We are so excited you're here today. And , uh, we are gonna have a fun and fast show, but we're on I G T V Gab tv , YouTube. We are on 28 listening platforms. And the easiest way to find this really is to go to our website, simple Biz three
Speaker 2If you like this episode you’ll love
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