Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast - Ecommerce Podcast: Is your C-suite Ready for Gen-Z? - Tanya Child, Kew Gardens and the V&A

Ecommerce Podcast: Is your C-suite Ready for Gen-Z? - Tanya Child, Kew Gardens and the V&A

11/15/23 • 50 min

Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast

Embark on an enlightening exploration of digital landscapes with none other than Tanya Child, the mastermind behind Kew Gardens' e-commerce program. From the storied halls of V&A to the iconic hues of Pantone, Tanya translates her wealth of experience into crafting digital journeys that resonate across the B2B and B2C spectrum in our latest ecommerce podcast episode. Our chat traverses her professional evolution, highlighting the transformative power of technology in delivering a shopping experience that's as seamless as it is sophisticated—vital listening for those keen to captivate the discerning millennial and Gen Z shopper.
We look at where art meets analytics in the non-profit and cultural realms, guided by Tanya's astute insights. We unravel the intricacies of mixed basket functionality, pairing retail with fundraising, and offering a harmonious customer journey. From the latest in payment innovations to building robust CRM systems, this ecommerce podcast sheds light on aligning your business narrative with the heartbeat of customer desires, making it an indispensable guide for professionals navigating the digital currents of customer engagement.
This ecommerce podcast lays out the roadmap for implementing digital transformation projects that are as robust as they are relevant. We dissect the anatomy of successful initiatives, identifying the core team members and strategies needed for seamless transitions from grand visions to daily operations. And before we part, we tease the forthcoming treat—a session with Shopify's Deann Evans, where we'll slice through the data of Black Friday and Cyber Monday 2023. Tune in to arm your business with strategies that not only keep pace but set the pace in the ever-evolving e-commerce race.

Previous Episode

Ecommerce Podcast: How to Accelerate Your Speed to Market - James Gurd, Samsung and Fat Face

Unlock the future of e-commerce as we sit down with industry powerhouse, James Gurd. James brings the heat to this ecommerce podcast with his insights on the rapid pace of market demands and how economic shifts are reshaping consumer spending. Together, we tackle the tough questions, like how businesses can adapt to recruitment challenges and why the ecommerce podcast wave is the new frontier for industry knowledge. It's not just a conversation; it's an interactive experience where your thoughts and questions take centre stage.
Discover how AI and SaaS are no longer the playground of tech elites but tools that can power any e-commerce team to new heights. We dissect AI's role in tailoring customer interactions, taking a closer look at innovations like the Nibble chatbot, which is changing the game of customer negotiations. Plus, get the lowdown on SaaS platforms that are revolutionising the way non-technical users can create, automate, and scale, all without writing a single line of code. This is the democratisation of e-commerce technology in action, and you're getting a front-row seat.
This ecommerce podcast takes a deep dive into the evolution of the digital commerce landscape. James talks to us about the rise of platforms like Shopify and BigCommerce and their impact on how businesses invest in technology. We confront the real talk on how to navigate digital transformation, emphasising that the right technology choice is about alignment with company goals, not personal bias. And let's not forget the crucial role of project management and choosing the right Systems Integrator—because when it comes to implementing new tech, having the right team is half the battle. Expect no evangelism here, just straight, pragmatic wisdom for your e-commerce journey.

Next Episode

Shopify Podcast: Deann Evans Unwraps Black Friday & Cyber Monday in this Shopify Podcast Special

Get ready to unlock the secrets of the holiday shopping frenzy with a Shopify Podcast from Deann Evans! This ecommerce podcast peels back the curtain on Black Friday and Cyber Monday's record-breaking 24% sales growth. Discover the savvy spending habits of 61 million consumers and learn how brands can tap into these behaviours to thrive, even when economic times are tough.
The face of retail is changing, and we're at the forefront with unique insights from DTC pioneers like Gymshark. This Shopify podcast episode takes you on a tour of the innovative strategies reshaping the shopping experience, from mobile commerce to pop-up shops. Learn how brands can gear up for peak seasons whilst navigating the vibrant landscape of apparel, health, beauty, and beyond.
It's not all about the storefront; it's about what happens behind the scenes too. Technology plays a starring role in peak season success, and in this Shopify Podcast we'll explore how the slightest enhancements in site speed can skyrocket conversion rates. From optimising checkout processes to leveraging user-generated content, this ecommerce podcast is your one-stop-shop to ensure your online sales strategy is top-notch.

Shoppernomics | Ecommerce Podcast & E-commerce Marketing Podcast - Ecommerce Podcast: Is your C-suite Ready for Gen-Z? - Tanya Child, Kew Gardens and the V&A

Transcript

Sinéad Hammond00:00:01.643

Hello , hello and welcome to episode four of Shoponomics . I'm your host , Sinead Hammond , and we're joined today by the wonderful Tanya Child . Hi , Tanya , are you on ?

Tanya Child00:00:12.782

Hi , I'm here , Nice to see you .

Sinéad Hammond00:00:15.019

Fantastic , so nice to have you here . Thank you so much . So today we ar