
140: Dan Russell: Snake Oil - How to Market and Sell Authentically
Explicit content warning
10/24/22 • 36 min
Dan Russell is a world-winning performance marketer and the author of Snake Oil - a modern day handbook for business leaders trying to navigate the chaos of modern marketing. In the past 9 years, he’s unlocked over $50M in recurring revenue for himself and his clients by leveraging the science of marketing. He now teaches those principles to entrepreneurs and executives through his private newsletter: The Goldpan Report and his involvement in Tech Incubator Project 10K
You don’t want to miss this episode!
In this episode, you’ll learn:
- Neuromarketing, zeigarnik effect
- How manipulation can be a good thing
- Marketing code of ethics
- Marketing mistakes starting entrepreneurs make
- Plus, so much more!!
Don't forget...
We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes.
And for all our SYDLIC fans out there!
If you’ve gotten any value from this podcast, don’t forget to go to www.sydlicbook.com to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there.
For more info on Zander and Sh*t You Don’t Learn In College, go to:
Dan Russell is a world-winning performance marketer and the author of Snake Oil - a modern day handbook for business leaders trying to navigate the chaos of modern marketing. In the past 9 years, he’s unlocked over $50M in recurring revenue for himself and his clients by leveraging the science of marketing. He now teaches those principles to entrepreneurs and executives through his private newsletter: The Goldpan Report and his involvement in Tech Incubator Project 10K
You don’t want to miss this episode!
In this episode, you’ll learn:
- Neuromarketing, zeigarnik effect
- How manipulation can be a good thing
- Marketing code of ethics
- Marketing mistakes starting entrepreneurs make
- Plus, so much more!!
Don't forget...
We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes.
And for all our SYDLIC fans out there!
If you’ve gotten any value from this podcast, don’t forget to go to www.sydlicbook.com to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there.
For more info on Zander and Sh*t You Don’t Learn In College, go to:
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139: Zander Fryer || 1 weird tip to achieve more of your goals
Zander Fryer is a best-selling author, internationally renowned speaker, and host of the iTunes top podcast – Sh*t You Don’t Learn In College. After quitting his corporate job in his late twenties he went on to build a multi-million dollar coaching empire helping inspire and empower entrepreneurs to build successful businesses while adding value to the world.
He's been featured in TIME, Forbes, Inc., and TEDx and his trainings impact over 50,000 people in 27 different countries and at more than 600 organizations. You don’t want to miss this episode!
And for all our SYDLIC fans out there!
If you’ve gotten any value from this podcast, don’t forget to go to www.sydlicbook.com to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there.
Don't forget...
We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes.
For more info on Zander and Sh*t You Don’t Learn In College, go to:
Next Episode

141: Zander Fryer || The Recession - 4 Futures Model
Zander Fryer is a best-selling author, internationally renowned speaker, and host of the iTunes top podcast – Sh*t You Don’t Learn In College. After quitting his corporate job in his late twenties he went on to build a multi-million dollar coaching empire helping inspire and empower entrepreneurs to build successful businesses while adding value to the world.
He's been featured in TIME, Forbes, Inc., and TEDx and his trainings impact over 50,000 people in 27 different countries and at more than 600 organizations. You don’t want to miss this episode!
And for all our SYDLIC fans out there!
If you’ve gotten any value from this podcast, don’t forget to go to www.sydlicbook.com to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there.
Don't forget...
We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes.
For more info on Zander and Sh*t You Don’t Learn In College, go to:
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