Validating problems and improving outreach with Art Garadecki

02/15/22 • 33 min

"This team will be experts who can do everything on their own — essentially, founders are getting a cool service that is working better and faster." – Art Garadecky

Better and faster is Art's thing. This week on Ship it and Sip it, he and John dive into:
🤖 Sales and lead-gen automation
💡 Improving the problem and idea validation process
🛠 Building skills on internal products for our community

And what he's learned about effective outreach across a variety of channels and contexts.

"The most important part for me is understanding your target audience, why they're interested in your product. It's hard at the beginning when you have just an idea — I think it's all about the people and their use cases."

Visit our website to learn more about🔗:
Paralect https://www.paralect.com
Paralect Accelerator https://accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
Instagram https://www.instagram.com/paralectcom/
Facebook https://www.facebook.com/paralect
Twitter https://twitter.com/paralect

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com

"This team will be experts who can do everything on their own — essentially, founders are getting a cool service that is working better and faster." – Art Garadecky

And what he's learned about effective outreach across a variety of channels and contexts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com

Previous Episode

Brand Design and Finding Inspiration with Helen Sushkevich

"You should understand the target audience, their psychology — how they see you and look at you as a brand." – Helen, Designer at Paralect

No matter what your startup or small business or established company sells, compelling visual design is a must-have.

This week on Ship it and Sip it, John and Helen explore the challenges and opportunities in modern brand design — find out:

🤩 Where she finds inspiration when creativity lags
💡 How new startups should create an engaging visual presence
👏 Which brands she thinks get their design right consistently

And which of today's trends she's not a fan of 👎

Helen's creativity can be seen all over our feed and her latest Bëhance project with Cinema 4D highlights the progress she's made just over the last few months 💪

Find out what drives her passion for design in the full interview!
Mentioned:

Helen's latest Bëhance project

DEIP World

The Breakfast App

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com

Next Episode

Building in Public is a Powerful Go-to-Market Strategy

"It's normal ... this imposter syndrome is never really going to go away — you just learn to dance with it better." – Jasna Klemenc Puntar.
For this episode of Ship it and Sip it, we went remote and talked with Jasna about how to make the most of e-networking and professional branding.

Any founders (or anyone) who want #BuildInPublic can learn:
👤 How to create an appealing profile and digital reputation
🚀 Why startup founders AND teammates help brand positioning
🤝 Where to meet people to grow your e-network
This is part one of our collaboration with Jasna — on March 24th she'll host a webinar with us to dive deeper into LinkedIn best practices for startups, founders, and all of us.
Get your questions ready and sign up here!
"If you never ship anything, if you never publish anything, you're never gonna get there. This is the trick — do it and think, do it and think. There's a lot of doing involved."
Visit our website to learn more about🔗:
Paralect https://www.paralect.com/
Paralect Accelerator https://accelerator.paralect.com/
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
Instagram https://www.instagram.com/paralectcom/
Facebook https://www.facebook.com/paralect
Twitter https://twitter.com/paralect