Ship it and Sip it — Digital Marketing and Paralect's Brand with Alena Timofeeva
07/02/21 • 29 min
Happy Friday, friends! Time for Episode 6 of Ship it and Sip it 🚀
This week Alena Timofeeva, Head of Marketing at Paralect, joined the show to talk brand positioning and more 🤝
From organizing our distributed team to her ideal home office setup to how we can best connect with new and ambitious founders around the world, John and Alena covered a lot over their cuppa tea.
Enjoy this sneak peek into Paralect Marketing and have a lovely weekend 😎
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com
Happy Friday, friends! Time for Episode 6 of Ship it and Sip it 🚀
This week Alena Timofeeva, Head of Marketing at Paralect, joined the show to talk brand positioning and more 🤝
From organizing our distributed team to her ideal home office setup to how we can best connect with new and ambitious founders around the world, John and Alena covered a lot over their cuppa tea.
Enjoy this sneak peek into Paralect Marketing and have a lovely weekend 😎
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com
Previous Episode
Meet the Founder — Julie from Nudge
"I wanted to build a product to help people follow their dreams — how do you find people who really have your best interest at heart and are qualified to help? And I wanted people to give first, to get into that habit of giving before they ask for something." – Julie Landeroin, Founder of Nudge
🤝 Meet Julie, another founder in Batch One of the Paralect Accelerator 🚀
Right now, she's working with our business discovery team (Product Manager Pavel Prata, Business Analyst Kseniya Starodubova, and Designer Viktoria Antonovich) to establish the MVP design, features, and scope of Nudge.
In our first interview, Julie shares:
💡 How she discovered this problem 8 years ago and the challenges she's had trying to build the solution.
💪 The support system for startups and founders in France
🙏 Why the pay-it-forward approach is Nudge's core feature and competitive advantage.
With her background as an entrepreneur and the depth of customer research she brought into the Accelerator, we are confident Julie's got an idea that can thrive. And we're eager to turn it into a valuable, beautiful product together with her 🙌
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com
Next Episode
Startup Heart and Project Management with Victoria Barouskaya
Time for Episode 7 of Ship it and Sip it with special guest Victoria Barouskaya 🤝
We explore 🧐
🧭 her journey into project management and Paralec
👉 how she dealt with imposter syndrome at the beginning
💪 and how she's involved with growing the startup ecosystem at her University
"I'm really grateful to our team of developers at that time because whenever I had questions about the tech side — this was a whole new world for me — everyone was really understanding and eager to help me with anything I wanted to know." – Victoria
We hope you enjoy this chat as much as we enjoy working with Victoria 🎉
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com
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