She Thinks Big Live: How a Big Event Comes Together
02/27/24 • 26 min
What does it take to pull off a big event like a retreat?
There are a lot of moving parts when you want to hold something like She Thinks Big Live. But as a coach or consultant, you probably want to offer something more than just a grand experience. You want your guests to walk away with something tangible they can use to level up their business or life beyond the event.
Those who attended She Thinks Big Live last month walked away with a plan on how to create an extraordinary 2024. Planning the retreat required embodying big thinking in how to create and execute it successfully. As a result, I lived through the very principles I was sharing in creating the event itself.
In this episode of Time to Level Up, you’ll get a behind-the-scenes look at what happened in the days before, during, and after. I’ll walk you through the kind of deliberate planning that goes into an event like this and how the execution of my plan aligned with four key areas covered at the retreat.
1:50 - Day-by-day structure and why this event required putting my big thinking hat on
4:48 - The belief necessary to pull this retreat together and how my belief plan fulfilled two objectives
6:56 - How hiring an event planner allows you to integrate business with life and show up as a host
10:52 - The action plan (and people) it took to create this mastermind event and make it a success
16:21 - Planning the use of time and some of the feedback received after the retreat
20:38 - The response that shows exactly why I did She Thinks Big Live
Mentioned In She Thinks Big Live: How a Big Event Comes Together
She Thinks Big by Andrea Liebross
Andrea on LinkedIn, Instagram, and Facebook
If your pipeline looks promising, but your revenue tells a different story. It's time to stop overthinking and start converting.
Join me for a live workshop called Interested to Invested: The no ghosting follow-up system, running April 29th through May 1st.
Sign up now at andrealiebross.com/workshop.
What does it take to pull off a big event like a retreat?
There are a lot of moving parts when you want to hold something like She Thinks Big Live. But as a coach or consultant, you probably want to offer something more than just a grand experience. You want your guests to walk away with something tangible they can use to level up their business or life beyond the event.
Those who attended She Thinks Big Live last month walked away with a plan on how to create an extraordinary 2024. Planning the retreat required embodying big thinking in how to create and execute it successfully. As a result, I lived through the very principles I was sharing in creating the event itself.
In this episode of Time to Level Up, you’ll get a behind-the-scenes look at what happened in the days before, during, and after. I’ll walk you through the kind of deliberate planning that goes into an event like this and how the execution of my plan aligned with four key areas covered at the retreat.
1:50 - Day-by-day structure and why this event required putting my big thinking hat on
4:48 - The belief necessary to pull this retreat together and how my belief plan fulfilled two objectives
6:56 - How hiring an event planner allows you to integrate business with life and show up as a host
10:52 - The action plan (and people) it took to create this mastermind event and make it a success
16:21 - Planning the use of time and some of the feedback received after the retreat
20:38 - The response that shows exactly why I did She Thinks Big Live
Mentioned In She Thinks Big Live: How a Big Event Comes Together
She Thinks Big by Andrea Liebross
Andrea on LinkedIn, Instagram, and Facebook
If your pipeline looks promising, but your revenue tells a different story. It's time to stop overthinking and start converting.
Join me for a live workshop called Interested to Invested: The no ghosting follow-up system, running April 29th through May 1st.
Sign up now at andrealiebross.com/workshop.
Previous Episode
What You Must Know Before You Invest in Marketing Support with Stacey Harris
How’s your marketing investment working out for you?
Many entrepreneurs get discouraged when their marketing efforts or hiring decisions falter, and they struggle to find the right clients as a result. But can the cause be tied to a lack of clarity on some aspect(s) of their business or a missing piece in their marketing altogether?
My podcast producer, Stacey Harris, often sees this with those looking to invest in marketing and support for their show. Today, she’s here to dig deeper and help you discover what’s going on so you can avoid more failed marketing efforts or new hires that don’t provide the level of results or quality of service you expect.
In this episode of Time to Level Up, you’ll learn what you need to know about your business before you invest in marketing or hire support. You’ll hear Stacey’s tips and recommendations for marketing your higher-end programs and services, why your leads from short-form marketing aren’t converting, turning marketing assets into sales assets, and much more!
4:07 - What you need to know before you can hire others to help you and why just getting more leads isn’t always the solution
10:04 - The importance of aligning your marketing with your offer and one thing you need to consider if you sell long-term programs or services
13:25 - A better way to use short-form marketing and the piece between lead generation and conversion that many entrepreneurs try to skip
17:04 - The consequences of not having (or being able to convey) clear ideas about what you want when hiring support for your business
19:53 - Why you should embrace being messy in the beginning and how your process can evolve
24:15 - Helping a client find the right messaging and advice for when you’re ready to start investing in support
30:09 - The benefits of having someone else ask you questions
Mentioned In What You Must Know Before You Invest in Marketing Support with Stacey Harris
Uncommonly More
“Using Your Podcast to Launch a Book with Andrea Liebross” | The More Profitable Podcast
Andrea on LinkedIn, Instagram, and Facebook
If your pipeline looks promising, but your revenue tells a different story. It's time to stop overthinking and start converting.
Join me for a live workshop called Interested to Invested: The no ghosting follow-up system, running April 29th through May 1st.
Sign up now at andrealiebross.com/workshop.
Next Episode
How a Marketing Strategy and Plan Work Hand-in-Hand with Terri Fisher
When you hear the words “strategy” and “plan,” do you think of them as synonymous? A lot of people do.
Certain topics keep coming up again and again in coaching conversations. Whether or not to utilize a certain marketing tactic, such as starting a podcast, is one of them.
But before you can answer that question, you need to have a marketing strategy and plan in place. And you need to realize how a strategy differs from a plan before you can create either one.
To help, Terri Fisher has returned as a podcast guest in her new guise as a marketing strategy expert. She lays out what having a strategy versus a plan means and how they work together to give you results.
In this episode of Time to Level Up, you’ll learn the definitions and differences between marketing strategies, plans, and channels and how to create them for your business. You’ll also discover what you need to know prior to coming up with your strategy, when’s the right time for you to strategize, and why people find marketing to be such a challenging thing.
1:30 - How Terri transitioned from working in professional services to founding her marketing strategy firm
5:54 - What having a marketing strategy means and two reasons why you need to write yours down
7:52 - What you need to know before you create your marketing strategy
12:03 - The difference between a marketing strategy, a plan, and a channel and how they all work together in harmony
15:01 - How to create or reevaluate your marketing plan and the metrics you need to look for
21:05 - How to know when you need a marketing strategy
24:12 - What makes marketing (and creating a strategy for it) a challenge for many people
29:45 - Three scenarios that signal it’s time to reach out to a marketing strategy expert like Terri
Connect with Terri Fisher
Terri Fisher is the founder and owner of Strategy Light, a marketing strategy firm focused on small B2B businesses seeking to transition from organic to dynamic growth. After 15 years of focusing on marketing strategy, branding, and business development for large finance and accounting consulting firms, she decided to start her own firm. Terri is inspired by the small business owners she has met who are dedicated to their craft. These owners have an abundance of creative ideas for expanding their businesses. Terri enjoys working with clients to bring those brilliant concepts to life.
At Strategy Light, we help small businesses optimize their marketing budget by ensuring they have a strategy that works. We guide clients in understanding which metrics matter most to confidently invest in the right areas.
Terri resides in Indianapolis with her husband and three young boys. She enjoys cooking, running, and travel.
Mentioned In How a Marketing Strategy and Plan Work Hand-in-Hand with Terri Fisher
Andrea on LinkedIn, Instagram, and Facebook
If your pipeline looks promising, but your revenue tells a different story. It's time to stop overthinking and start converting.
Join me for a live workshop called Interested to Invested: The no ghosting follow-up system, running April 29th through May 1st.
Sign up now at andrealiebross.com/workshop.
She Thinks Big® - She Thinks Big Live: How a Big Event Comes Together
Transcript
Welcome to the Time to Level Up Podcast. I'm your host, Andrea Liebross. Each week, I focus on the systems, strategy, and big thinking you need to CEO your business and life to the next level. Are you ready? Let's go.
Hello, my friends, and welcome back to the Time to Level Up Podcast. Today I want to do a little post-event debrief for you. I want to give you a little behind-the-scenes of how this thing came together, how She Thinks Big Live on January 18th and 19th, and actually even on
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