Courageous Entrepreneurship: Cassandra Burnett

09/29/23 • 37 min

Cassandra Burnett is a true renaissance woman and a shining example of courageous entrepreneurship in action. An attorney by day, as well as a wife and mom, Cassandra has created space for her entrepreneurial spirit to blossom.
In 2020, she launched Lizzie’s Love Cakes to honor the legacy of her mother, who passed away in 2012.
Then, in 2021, Cassandra launched the Hey Girl! Conference, an empowering opportunity for connection and inspiration, designed for women to voice their desires, dreams, successes, and challenges.
On this episode, you’ll hear about Cassandra’s journey of launching (and juggling) these incredible businesses, and the lessons she’s learned along the way!
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Episode highlights:
[00:00] Meet the Courageous Cassandra Burnett
[03:47] How Cassandra’s different roles converge into a fulfilling life and career
[09:45] Behind the birth of Lizzie’s Love Cakes, Cassandra’s “love letter” to her late mother
[16:30] How “sister angel friends” led Cassandra to launch the Hey Girl! Conference
[21:17] Lessons from Cassandra’s mom, Lizzie, on overcoming doubt and "what if’s"
[26:15] Reflecting on grief and gratitude in the wake of maternal loss
[31:37] Why prioritizing rest is an essential ingredient to success
[35:35] Cassandra’s one tip to rock it
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Links from this episode:
Lizzie’s Love Cakes: https://lizzieslovecakes.com/
Lizzie’s Love Cakes Instagram: https://www.instagram.com/lizzieslovecakes/
Hey Girl! Conference: https://heygirlconference.com/
Hey Girl! Conference Instagram: https://www.instagram.com/heygirlconference/

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/

Previous Episode

Courageous Entrepreneurship: Rise Gatherings

Curious about launching your entrepreneurial journey with a business partner?
Tune into this candid conversation with Tami Astorino and Rachel Rubin, the co-CEOs of Rise Gatherings – offering retreat experiences that invite women to connect with nature, with themselves, and with one another. In this honest and heartfelt episode, you’ll learn about Tami and Rachel’s journey to launching Rise (including the fateful business “blind date” that started their partnership), and how they leverage their yin-yang personality types to create a stronger whole.
You’ll also get a behind-the-scenes window into their beloved Rise Gatherings Weekend Getaway, which over the past several years has drawn hundreds of women to the Pocono Mountains for a transformative and restorative experience.
(PSST: She Rocked It’s own Karen Gross is a Weekend Getaway workshop facilitator this year!) You’ll surely be inspired by Tami and Rachel’s courageous journey, their dedication to uplifting women, and the alchemy of their collaboration.

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Episode highlights:
[03:28] How a well-timed introduction launched Tami and Rachel’s business partnership
[08:53] How the vision for Rise Gatherings came to life
[13:08] A glimpse into Rise Gatherings’ diverse community of women
[16:33] Why Tami and Rachel’s partnership works – and tips you can use for your own collabs
[24:18] How Tami and Rachel found the courage to launch Rise Gatherings
[28:30] Tami and Rachel’s tips to rock it

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Links from this episode:
Rise Gatherings: https://www.risegatherings.com/
Rachel Rubin on the Athleta x She Rocked It podcast: How to Balance Career & Self-Care: https://sherockedit.com/athleta-x-she-rocked-it-how-to-balance-career-self-care/
Rise Gatherings on Instagram: https://www.instagram.com/risegatherings/

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/

Next Episode

Courageous Entrepreneurship: Kim Maroon

Multi-hyphenate rockstars, this one’s for you! Kim Maroon is a photographer, director, and designer who specializes in capturing the vibrancy of motorcycle culture.
After falling in love with the frenetic energy of photographing punk and metal bands, Kim discovered the thrill of motorcycling and launched an entrepreneurial creative path “rooted in adrenaline, rebellious spirit, community, and the human experience” (as she eloquently puts it).
On this episode, you’ll hear about how Kim transitioned from a life of science to one of art and design; how she balances her many creative roles (including commercial work for major brands like Infiniti Motor Company, GoPro, and iHeartMedia); and what really revs her creative engine.

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Episode highlights:

[1:29] How Kim launched her creative entrepreneurial journey
[4:05] The bold moves that brought Kim into the world of motorcycles — as a photographer, then as a rider
[11:48] How photography became a creative outlet and an avenue for connection
[12:50] How the many aspects of Kim’s multifaceted creative career fit together
[21:50] Kim’s one tip to rock it

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Links from this episode:
Kim Maroon: https://www.kimberlymaroon.com/
Kim Maroon Instagram: https://www.instagram.com/kmaroonfoto/
Babes Ride Out: https://www.babesrideout.com/

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/

She Rocked It - Courageous Entrepreneurship: Cassandra Burnett

Transcript

KAREN GROSS / SHE ROCKED IT: Hello and welcome to the She Rocked It podcast. I'm your host, Karen Gross. And I could not be more excited for this conversation with Cassandra Burnett, who is a renaissance woman, a multi talented rock star, And you're gonna hear so much from her. I can't, I've been so looking forward to diving into conversation. So before we do, I want to invite Cassandra to tell us from her perspective a little more. Tell us a little more about you, Cassandra and your backgroun