The Importance of Protecting Your Financial Assets
09/19/22 • 22 min
“Even if you’re just starting out, you really are building a financial asset in building a business.”
— Stephanie Burns
You know that you have the potential to be your niche’s next great thought leader. So, how do you claim your share of the spotlight? And what happens when your name becomes known for reasons you never expected?
My guest, Stephanie Burns travelled an unusual road to entrepreneurship — she used the money she won as a contestant on the Wheel of Fortune to launch her first business, Chic CEO! Now, she’s the founder of The Wyld Agency, an amplification and visibility agency that helps company founders become thought leaders.
During our conversation, we cover your best first steps for getting your name out there, what a million-dollar email list looks like... and why Stephanie wound up as the defendant in a lawsuit filed by three men’s rights activists! Stephanie’s incredible story is filled with some extremely valuable business lessons. You won’t want to miss it.
In this episode, you’ll discover:
- Where you should share your content and the type of PR you should seek out first
- Why social media is a double-edged sword when it comes to thought leadership — and how to leverage it without spending hours each day
- The #1 most expensive mistake that Stephanie made in her first business — and how you can avoid it
Guest bio: Stephanie Burns is the founder of The Wyld Agency, an amplification and visibility agency focused on building the legacy and personal brands of company founders. With a background in brand building, media buying, strategy, and entrepreneurship, Stephanie has wide experience with an eclectic portfolio of industries.
Highlights:
00:49 Meet Stephanie Burns
02:44 Thought leadership & social media
05:10 Public relations
07:56 Chic CEO story
16:00 Lessons learned
18:48 Advisory boards
20:57 Final thoughts
Links:
Stephanie Burns
https://www.stephanie-burns.com
https://www.linkedin.com/in/stephanieburns
Twitter: @stephanieaburns
Instagram: @heystephanieburns
LegalShield
Link to calendar (free 30 min consult call) 🡪
Main website 🡪 https://shemeansprofit.com/
Offers 🡪 https://shemeansprofit.com/offers/
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
Follow me on:
LinkedIn @melissahoustoncpa
Work with me:
Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa
“Even if you’re just starting out, you really are building a financial asset in building a business.”
— Stephanie Burns
You know that you have the potential to be your niche’s next great thought leader. So, how do you claim your share of the spotlight? And what happens when your name becomes known for reasons you never expected?
My guest, Stephanie Burns travelled an unusual road to entrepreneurship — she used the money she won as a contestant on the Wheel of Fortune to launch her first business, Chic CEO! Now, she’s the founder of The Wyld Agency, an amplification and visibility agency that helps company founders become thought leaders.
During our conversation, we cover your best first steps for getting your name out there, what a million-dollar email list looks like... and why Stephanie wound up as the defendant in a lawsuit filed by three men’s rights activists! Stephanie’s incredible story is filled with some extremely valuable business lessons. You won’t want to miss it.
In this episode, you’ll discover:
- Where you should share your content and the type of PR you should seek out first
- Why social media is a double-edged sword when it comes to thought leadership — and how to leverage it without spending hours each day
- The #1 most expensive mistake that Stephanie made in her first business — and how you can avoid it
Guest bio: Stephanie Burns is the founder of The Wyld Agency, an amplification and visibility agency focused on building the legacy and personal brands of company founders. With a background in brand building, media buying, strategy, and entrepreneurship, Stephanie has wide experience with an eclectic portfolio of industries.
Highlights:
00:49 Meet Stephanie Burns
02:44 Thought leadership & social media
05:10 Public relations
07:56 Chic CEO story
16:00 Lessons learned
18:48 Advisory boards
20:57 Final thoughts
Links:
Stephanie Burns
https://www.stephanie-burns.com
https://www.linkedin.com/in/stephanieburns
Twitter: @stephanieaburns
Instagram: @heystephanieburns
LegalShield
Link to calendar (free 30 min consult call) 🡪
Main website 🡪 https://shemeansprofit.com/
Offers 🡪 https://shemeansprofit.com/offers/
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
Follow me on:
LinkedIn @melissahoustoncpa
Work with me:
Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa
Previous Episode
Create a Plan to Get Out of Credit Card Debt
“Carrying debt erodes your wealth because you have to pay to borrow money... When you do borrow money, you HAVE to have a plan to pay it back.”
— Melissa Houston
This is an episode that the credit card companies DON’T want you to hear!
Whether it’s personal or professional, debt can be an enormous source of stress... and it can also be a source of shame, fear, or guilt. Credit card debt is one of the most common types of debt. According to moneygeek.com, the average card holder in Q1 2022 is carrying $5,769 in credit card debt — and for many, that amount can be a real hardship!
Today’s episode is all about getting out of credit card debt and into financial freedom through creating and following a debt repayment plan.
From minimum payments to compound interest rates to third-party debt, I dig into the secrets and strategies that will help you to avoid and get out of debt, so that you can keep growing and protecting your wealth!
In this episode, you’ll discover:
- Why your credit card company’s “minimum payments” are a scam — and how to keep them from eroding your wealth
- Hidden fees and interest that you may be involuntarily paying (and how to avoid them)
- What you can do to reduce your total loan cost, so that you can pay it off more quickly
Highlights:
00:49 Intro
01:58 What are your business questions?
03:06 Interest rates
06:22 Third-party debt
08:34 Reducing your total loan cost
10:12 Refinance your debt
11:27 Accelerate your payments
12:29 Pay off higher-interest debt
13:26 Make extra money
14:19 Stop using credit cards
15:29 Debt Repayment Mini-Course
Links:
Debt Repayment Calculator
https://shemeansprofit.com/offers
Link to calendar (free 30 min consult call)
Main website 🡪 https://shemeansprofit.com
Offers 🡪 https://shemeansprofit.com/offers
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
Follow me on:
LinkedIn @melissahoustoncpa
Work with me:
Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa
Next Episode
Optimize Your Profit for Cash Confidence
“If you think you should be measuring the success of your business through revenue numbers, think again!”
— Melissa Houston
Would you rather have higher revenue or higher profit? What if I told you that many businesses with high five-figure revenues are more profitable than many businesses with six-, or even seven-figure revenues?
The key ingredient to a successful business is not revenue — it’s profit. Revenue and profit are both important, of course, but profit is the key to growth. Profit is what is left of your revenue after you’ve taken care of all of your expenses, and it’s absolutely essential to growing your business and building your wealth. If you own your business, your profit is the money that you get to keep and use as you see fit, whether that means investing in your business or in yourself.
In this episode, I share my top tips for strategically maximizing the profit in your business, and you can start putting many of these tips in place right now. Remember, profit should not be taken lightly — THAT’S where the money is!
Ready to start optimizing your profits? Just press play!
In this episode, you’ll discover:
- Why growth can actually be risky for many businesses if they aren’t ready for it
- 3 simple things you can do to start optimizing your profits this quarter
- How financial forecasting will help you maximize your profits
Highlights:
00:48 Intro
02:00 Why profit optimization?
03:43 What is profit optimization?
05:23 Risks of growth
06:39 Control your costs
07:21 Increase your revenue & pricing
08:36 Combined approach
11:08 Forecasting & optimization
12:37 Financial plan
13:22 Monitor your progress
14:30 Conclusion
Links:
Link to calendar (free 30 min consult call) 🡪
Main website 🡪 https://shemeansprofit.com/
Offers 🡪 https://shemeansprofit.com/offers/
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
Follow me on:
LinkedIn @melissahoustoncpa
Work with me:
Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa
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