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She Means Profit - Healing Financial Trauma

Healing Financial Trauma

03/21/22 • 25 min

She Means Profit

“As entrepreneurs, we are constantly pushing our own limiting beliefs, we’re constantly pushing ourselves to be visible... this can lead to a lot of stress, not just in our cognitive mind, but into our subconcious mind and into our body and into our nervous system.”

— Elisabeth Kristof

As entrepreneurs, we often deal with higher levels of stress, so having our brains work FOR us and not AGAINST us is crucial! Your brain’s job is to ensure your survival, but when it feels that you’re unsafe or stressed, it can make the problem worse by triggering headaches, insomnia, or unhealthy cravings — not exactly helpful! Often, our brains even try to “protect” us through leading us to self-sabotage.

My guest Elisabeth Kristof is a certified applied neurology practitioner who works with entrepreneurs, creatives, and leaders to improve resilience, manage stress, and regulate emotions through intentional, science-based, brain training.

“Our nervous system is our operating system, and when we learn to work with it, we can change all of our life experiences, we can change our behaviours,” Elisabeth explains. “Pain, dizziness, nausea, migraine, fatigue, binge-eating, insomnia — these are all nervous system outputs and, by training our nervous system, we can create real change in those outputs.”

By training your brain to better deal with stress and stimuli, you train it to become a more valuable member of your team as you grow your business!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why it’s important for entrepreneurs to learn how to train their nervous systems
  • How to combat your brain’s attempts to trick you into self-sabotaging and develop healthy new tools for emotional regulation
  • Tips for dealing with stress or anxiety related to your finances

About Elisabeth Kristof: Elisabeth Kristof is an expert in using applied neurology to move people out of pain, unwanted behaviour, and stress response. She is the founder of Brain-Based Wellness, an online platform that trains the nervous system and body to resolve old patterns, improve performance, and increase well-being.

Highlights:‌ ‌

01:04 Intro

02:04 Meet Elisabeth Kristof

03:28 Why train your nervous system?

07:18 Mechanisms behind self-sabotage

10:24 Start small & don’t be overwhelmed!

12:03 Free video series

13:35 Dealing with financial stress

19:41 Working with Elisabeth

22:45 Takeaway

Links:‌ ‌

Elisabeth Kristof

https://brainbased-wellness.com

https://www.linkedin.com/in/elisabeth-kristof-0859612

Instagram: @elkristof

The Business Society: https://thebusinesssociety.co

5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

Work with me: https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration?

Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga

and visit my website: https://www.melissahoustoncpa.com

Need a Fractional CFO?

Work with me:

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

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“As entrepreneurs, we are constantly pushing our own limiting beliefs, we’re constantly pushing ourselves to be visible... this can lead to a lot of stress, not just in our cognitive mind, but into our subconcious mind and into our body and into our nervous system.”

— Elisabeth Kristof

As entrepreneurs, we often deal with higher levels of stress, so having our brains work FOR us and not AGAINST us is crucial! Your brain’s job is to ensure your survival, but when it feels that you’re unsafe or stressed, it can make the problem worse by triggering headaches, insomnia, or unhealthy cravings — not exactly helpful! Often, our brains even try to “protect” us through leading us to self-sabotage.

My guest Elisabeth Kristof is a certified applied neurology practitioner who works with entrepreneurs, creatives, and leaders to improve resilience, manage stress, and regulate emotions through intentional, science-based, brain training.

“Our nervous system is our operating system, and when we learn to work with it, we can change all of our life experiences, we can change our behaviours,” Elisabeth explains. “Pain, dizziness, nausea, migraine, fatigue, binge-eating, insomnia — these are all nervous system outputs and, by training our nervous system, we can create real change in those outputs.”

By training your brain to better deal with stress and stimuli, you train it to become a more valuable member of your team as you grow your business!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why it’s important for entrepreneurs to learn how to train their nervous systems
  • How to combat your brain’s attempts to trick you into self-sabotaging and develop healthy new tools for emotional regulation
  • Tips for dealing with stress or anxiety related to your finances

About Elisabeth Kristof: Elisabeth Kristof is an expert in using applied neurology to move people out of pain, unwanted behaviour, and stress response. She is the founder of Brain-Based Wellness, an online platform that trains the nervous system and body to resolve old patterns, improve performance, and increase well-being.

Highlights:‌ ‌

01:04 Intro

02:04 Meet Elisabeth Kristof

03:28 Why train your nervous system?

07:18 Mechanisms behind self-sabotage

10:24 Start small & don’t be overwhelmed!

12:03 Free video series

13:35 Dealing with financial stress

19:41 Working with Elisabeth

22:45 Takeaway

Links:‌ ‌

Elisabeth Kristof

https://brainbased-wellness.com

https://www.linkedin.com/in/elisabeth-kristof-0859612

Instagram: @elkristof

The Business Society: https://thebusinesssociety.co

5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

Work with me: https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration?

Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga

and visit my website: https://www.melissahoustoncpa.com

Need a Fractional CFO?

Work with me:

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

Previous Episode

undefined - You Are Not Your Financial “Mistakes”

You Are Not Your Financial “Mistakes”

“If you believe that you’re a bad spouse, then you’re going to be a bad spouse. If you believe that you’re bad with money, you’re just going to happen to spend that extra amount that you have that could have gone into savings. ”

— Billy Hofacker

11 years ago, personal trainer Billy Hofacker opened his front door to find his car being repossessed. While he was doing amazing work helping other people achieve their fitness goals, he was struggling with his financial health... and was $130,000 in debt.

Within just five years, he had paid back every last penny!

Now, Billy is a black belt in both Brazilian Jiu-Jitsu AND in fitness finance.

Billy is the owner and CEO of Total Body Boot Camp and Performance Center, with two facilities operating in Long Island, New York. He also helps fitness professionals build their financial muscles through his Your Fitness Money Coach podcast and program.

Tune in to learn how Billy turned his repossession into a financial turning point, why it’s important to settle for taking “messy” actions, and his #1 piece of advice for people dealing with financial challenges.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The small, day-to-day decisions that can dramatically increase debt over time
  • The big lesson that Billy learned through his debt and repayment journey — and how mindset helped him shift his behaviour
  • The psychological effects of debt and simple techniques for overcoming them

About Billy Hofacker: Billy Hofacker is the owner and CEO of Total Body Boot Camp and Performance Center, a personal trainer for 20+ years, the author of Fitness Profits: A Simple Plan for Achieving Financial Freedom, and the host of the Your Fitness Money Coach Podcast.

Highlights:‌ ‌

01:03 Intro

02:04 Meet Billy Hofacker

04:46 Billy’s finance journey

08:31 The Big lesson

11:19 Small decisions that lead to debt

13:20 Psychological effects & coping techniques

17:26 Top advice

20:48 Takeaway

Links:‌ ‌

Billy Hofacker

https://yourfitnessmoneycoach.com

https://www.facebook.com/billyhofacker

https://open.spotify.com/show/0gUKZq0q3ktn9wc4zEVswF

https://www.amazon.com/Fitness-Profits-Achieving-Financial-Freedom/dp/B098PGK2TC

Instagram: @billyhofacker

The Business Society: https://thebusinesssociety.co

5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

Work with me: https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration?

Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga

and visit my website: https://www.melissahoustoncpa.com

Need a Fractional CFO? Check out The Fractional CFO Agency!

Work with me:

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

Next Episode

undefined - Are You Ready To Sell Your Business?

Are You Ready To Sell Your Business?

“Most business owners think they’ll just shut down the business without considering the value that they’ve accumulated in their business. Think about all the sweat equity that you’ve put into your business. Why wouldn’t you want to sell it and make some money off it?”

— Melissa Houston

How much thought have you put into your exit strategy?

While you may love serving your customers and growing your business right now, it’s important to keep the future in mind. When you eventually retire or move onto an exciting new chapter, you’ll want to maximize the profit you make from selling your business — and optimizing your business for sale starts long before you start looking for a buyer!

Your business is a financial asset that you own, and the choices that you make today can help you optimize your return when you do decide to sell it.

In this solo episode, I’ll teach you the simple steps that you can start taking TODAY that will help you position your business to attract well-funded buyers, what potential buyers will look for in your business before they seriously consider it, and how to sell a personal brand that’s based on your name and talents.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to prepare and maintain your business finances — and why your debt ratios are so crucial
  • The key risk management models that you should have in place for your business
  • The specialists that you should consider working with to prepare you for your exit

One more thing...

I’ve been working toward a very big and specific goal for a while now, and I’m happy to say that I have some wonderful news to announce: I have a book deal!!

As my clients and listeners know, I’ve always been passionate about teaching business owners how to optimize the profit in their business and build wealth — and Cash Confident: An Entrepreneur’s Guide to Running a Profitable Business will be available for purchase sometime in 2023!

Highlights:‌ ‌

01:04 Big announcement!

03:30 Listener review spotlight

04:52 The Business Society Facebook Community

05:21 Your exit strategy

07:18 Your business finances

08:15 Debt ratios

08:54 Cash flow

09:33 Risk management models

10:58 Expert valuations

11:42 Know your numbers

13:02 Get good at telling your brand story

14:31 Negotiate until you’re uncomfortable

16:50 Good management

18:22 Customer satisfaction & retention

19:12 Selling a personal brand

20:00 Marketing & IP

21:21 Maximize your profit!

Links:‌ ‌

The Business Society: https://thebusinesssociety.co

5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

The Business Society Facebook Community: https://facebook.com/groups/2492571604329032

Work with me: https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration?

Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga

and visit my website: https://www.melissahoustoncpa.com

Need a Fractional CFO?

Work with me:

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

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