She Means Business Show - 104: How To Lead Your Business Like A CEO (with Racheal Cook)

104: How To Lead Your Business Like A CEO (with Racheal Cook)

10/27/20 • 45 min

1 Listener

As entrepreneurs and visionaries, one of the most important qualities we need to have is the ability to be flexible in our thinking, our actions and our plans as things change around us (which happens all the time!).

In this episode I’m joined by the amazing Racheal Cook, founder of CEO Collective, as we chat about her journey from starting her first business, to the success she has created by navigating change in her business like a CEO.

In this conversation Racheal and I chat about:

How she left the corporate job that burnt her out and leapt into entrepreneurship.
The first business she started and how it has evolved and changed from there thanks to the feedback she got from her audience.
How Racheal crafted her message and her offers around the needs of her dream customers.
How she focused on results and serving her audience rather than the ideas, strategies or advice from other people in the industry.
Why 90 day planning works so well and how to set goals you’ll actually achieve.
Why we all need to overcome perfection and just share the crappy first draft of our offer with the world.
How Racheal only works 25 hours per week in her business and how she redefined her role as CEO.

Racheal is also the creator of two of our most popular masterclasses inside the Members’ Club: Live Your Dream Life Now and Lead Your Business like A CEO.

If you would like to hear more from Racheal and connect with her:

Check out her podcast: Promote Yourself To CEO

Head over to her website: www.Rachealcook.com

In this conversation Racheal and I chat about:

How she left the corporate job that burnt her out and leapt into entrepreneurship.
The first business she started and how it has evolved and changed from there thanks to the feedback she got from her audience.
How Racheal crafted her message and her offers around the needs of her dream customers.
How she focused on results and serving her audience rather than the ideas, strategies or advice from other people in the industry.
Why 90 day planning works so well and how to set goals you’ll actually achieve.
Why we all need to overcome perfection and just share the crappy first draft of our offer with the world.
How Racheal only works 25 hours per week in her business and how she redefined her role as CEO.

Racheal is also the creator of two of our most popular masterclasses inside the Members’ Club: Live Your Dream Life Now and Lead Your Business like A CEO.

If you would like to hear more from Racheal and connect with her:

Check out her podcast: Promote Yourself To CEO

Head over to her website: www.Rachealcook.com

Previous Episode

103: Building a Community Of Raving Fans (with Jadah Sellner)

In this episode Jadah Sellner and I dive into her experience building the Simple Green Smoothies community from zero into a seven-figure business with over 400,000 Instagram followers and 355,000 email subscribers.

Jadah shares some amazing strategies for building a really engaged community and growing your business by focusing on loving up on your people rather than the metrics, numbers and followers.

I hope you love this episode! :) xx

Next Episode

105: How To Write Copy That Sells

Your brand, business and offers come to life online through the words you use. Which is why as entrepreneurs, one thing we all have to learn how to do really well is copywriting.

If you’ve been wanting to set up an evergreen funnel or you’ve been optimising an existing one, you know what a big part copywriting plays in the success of that funnel.

In this episode of the She Means Business Show I’m joined by the amazing Prerna Malik, conversion copywriter and co-founder of The Content Bistro.

She has written copy for top entrepreneurs like Pat Flynn, Amy Porterfield and Vanessa Lau, and in this episode she’s sharing:

What an evergreen funnel is and why it’s so powerful for creating sales on autopilot.
Her business journey from mummy blog to copywriting and how she worked with amazing entrepreneurs like Pat Flynn and Amy Porterfield.
Her B.A.K.E. framework for writing copy that converts at every stage of your evergreen funnel.
The biggest mistakes that keep entrepreneurs stuck when it comes to finding success with evergreen.
Why you need to ask your audience for the sale multiple times and how to use different messaging.
The types of stories you should be sharing with your audience.
One thing to keep in mind to make writing copy so much easier and more authentic.

I hope you love this episode and that it gives you loads of ideas to uplevel your copywriting and your evergreen funnel!

If you’d love more support with writing copy for your evergreen funnel, Prerna has also created an amazing masterclass for our Members’ Club diving into all the steps of her copywriting framework!

If you would like to connect with Prerna, head over to: contentbistro.com/fea