207: Batching, Branding and Bad Cross-stitch: The Unexpected Shifts Transformed Her Business Journey with Denise Duffield Thomas

03/31/25 • 49 min

Seriously in Business: Brand + Design, Marketing and Business

There are podcast episodes that leave you with a few helpful tips... and then there are episodes that leave you rethinking your whole business (in the best possible way).

My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.

From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.

About Denise:
She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives.

Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper https://www.denisedt.com/prosper give a fresh and funny roadmap to living a life of abundance without burnout.

Her Money Bootcamp https://www.denisedt.com/offer has helped over 8,500 students from all around the world.

She’s a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/EZJ94c3enLU

Read on the Blog: https://whitedeer.com.au/ep207/

WORK WITH DENISE:

Website: www.denisedt.com

Instagram: https://www.instagram.com/denisedt/

Facebook: https://www.facebook.com/denisedt

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

There are podcast episodes that leave you with a few helpful tips... and then there are episodes that leave you rethinking your whole business (in the best possible way).

My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.

About Denise:
She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives.

Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper https://www.denisedt.com/prosper give a fresh and funny roadmap to living a life of abundance without burnout.

Her Money Bootcamp https://www.denisedt.com/offer has helped over 8,500 students from all around the world.

She’s a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/EZJ94c3enLU

Read on the Blog: https://whitedeer.com.au/ep207/

WORK WITH DENISE:

Website: www.denisedt.com

Instagram: https://www.instagram.com/denisedt/

Facebook: https://www.facebook.com/denisedt

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Previous Episode

206: Starting a Business: The Cost-Effective Way to Invest in Branding (Do you even need it?)

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.

Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how getting this right (or wrong) can affect your growth. Plus, I'll let you in on why design isn't just about looking pretty – it's a strategic powerhouse!

If you're ready to accelerate your business growth while saving time and harnessing the power of good design, this episode is just for you. Whether you're a newbie business owner or simply looking for ways to communicate your brilliance more effectively, please join me.

Want support in creating your DIY brand and designs that will speed up your business growth? Check out DIY Design My Biz - my course made just for small business owners: https://www.diydesignmybiz.com/join

WATCH, READ & CONNECT

Watch on YouTube: https://youtu.be/69VJEWP9oOw
Read on the Blog: https://whitedeer.com.au/ep203/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Next Episode

208: Tools I Actually Use to Run My 6-Figure Business (Honest Review!)

There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for?

In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives.

I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in and how each one helps me grow while saving time.

You’ll hear about:
Why I moved from Squarespace to Showit
The all-in-one platform I use for emails, courses + checkouts
How I repurpose podcast content into 20+ pieces weekly
My top free tools I STILL use every day

🎧 Tune in to hear what’s worth it, what’s optional, and how to make the right choices for your biz and budget.

LINKS TO PROGRAMS MENTIONED (Affiliate links provided for programs I have used and loved):
Showit (website platform): https://showit.com/referral/?referralCode=2mnkq4b1
Emma Troy Templates (for Showit templates): http://emmatroy.com.au/whitedeer
Kartra (emails, courses, checkouts, landing pages):
Kit (emails/CRM): https://partners.kit.com/whitedeer
Canva Pro (design tool): https://partner.canva.com/whitedeer
Opus Clip / Opus AI (short-form video repurposing): https://www.opus.pro/?via=b49cd0
CastMagic (repurposing podcast/video content): https://get.castmagic.io/gyp4w1pwvk0o
Interact (quiz building platform): https://get.tryinteract.com/f7vnhupludam
ManyChat (Instagram DM automation): https://manychat.partnerlinks.io/1n4c2tt4t99a
Dubsado (CRM/project management for design clients): https://dubsado.com/?c=whitedeer
Asana (project + task management): https://asana.com/
Slack (team and client communication): https://slack.com/
TidyCal (alternative to Calendly): https://tidycal.com/

WATCH, READ & CONNECT:
Watch on YouTube: https://www.youtube.com/@jacquinaunton
Read on the Blog: https://whitedeer.com.au/podcast

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio