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Seriously in Business: Brand + Design, Marketing and Business

Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".
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Top 10 Seriously in Business: Brand + Design, Marketing and Business Episodes

Goodpods has curated a list of the 10 best Seriously in Business: Brand + Design, Marketing and Business episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Seriously in Business: Brand + Design, Marketing and Business for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Seriously in Business: Brand + Design, Marketing and Business episode by adding your comments to the episode page.

Seriously in Business: Brand + Design, Marketing and Business - 186: Brand + Marketing EXPERTS Reveal Their Secrets! LIVE Podcast with Guest Host Hazal Ozturk
play

10/15/24 • 58 min

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?

Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!

Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!

Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!

Connect with Hazal: https://heyhazal.com/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 184: Balancing Motherhood and Business: a 6-Month-Old, a Toddler and My Biggest Launch Ever

184: Balancing Motherhood and Business: a 6-Month-Old, a Toddler and My Biggest Launch Ever

Seriously in Business: Brand + Design, Marketing and Business

play

09/30/24 • 30 min

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.

In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.

Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!

We’ll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I’ve been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.

To all the business mothers (and mothers-to-be) out there, this episode is for you!

MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 194: Top Design Trends of 2025: Creating a Million-Dollar Visual Brand

194: Top Design Trends of 2025: Creating a Million-Dollar Visual Brand

Seriously in Business: Brand + Design, Marketing and Business

play

12/09/24 • 19 min

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?

In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.

This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKE

Today, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.

Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194

Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/

PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub

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Seriously in Business: Brand + Design, Marketing and Business - 179: Rebranding Mistakes that Cost you Time and Money (and a Professional Brand)

179: Rebranding Mistakes that Cost you Time and Money (and a Professional Brand)

Seriously in Business: Brand + Design, Marketing and Business

play

08/26/24 • 15 min

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!

In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!

From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.

If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.

P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

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Seriously in Business: Brand + Design, Marketing and Business - 191: Transforming Followers into Subscribers: Email List Growth through Instagram with Charlyn Ooi
play

11/18/24 • 32 min

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also shares her golden tips on adding personal touches and keeping engagement ongoing, even if you're a busy bee.

In this episode, we discuss:

  • The magic of lead magnets and how they can transform your followers into email subscribers
  • Automating your initial responses and staying engaging with tools like ManyChat
  • Personalising your communication to stand out in the crowded online marketplace
  • Strategic tips for sharing and updating your lead magnets to maximise their reach
  • The balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)

Charlyn, a seasoned business coach for dietitians and nutritionists, drops so many gems, and I can't wait for you to hear them! Whether you're just starting out or looking to refine your existing strategies, this episode is packed with actionable insights and a whole lot of personality.

TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a

ABOUT CHARLYN:

Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.

With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.

Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she's a foodie at heart.

CONNECT WITH CHARLYN:

Website: www.charlynooi.com

Facebook: @charlynooi

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

FREE RESOURCES & TRAINING

👉 50 Instagram Reel Ideas

👉 Free Training: 5 Steps to $5k Months

👉 Sign Clients Fast Guide

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 187: Is YouTube Worth It For Business Owners? Interview with MY YouTube Coach: Trena Little

187: Is YouTube Worth It For Business Owners? Interview with MY YouTube Coach: Trena Little

Seriously in Business: Brand + Design, Marketing and Business

play

10/21/24 • 34 min

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.

Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, generating views and conversions long after they've been posted.

Worried about finding the time? We get it. Trena discusses how focusing on solving specific problems can turn casual viewers into dedicated customers and even land high-ticket deals.

If you’re ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplan

ABOUT TRENA:

As a YouTube strategist, Trena, who has a Master’s Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting! Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting. Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week! Trena has over 54,000 subscribers and over 4 million views.

Video Gameplan: trenalittle.com/videoplan

Youtube: https://www.youtube.com/@TrenaLittle

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 183: The Power of Reels: Increase Reach and Sales on Instagram with Alisha Marfatia

183: The Power of Reels: Increase Reach and Sales on Instagram with Alisha Marfatia

Seriously in Business: Brand + Design, Marketing and Business

play

09/23/24 • 44 min

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.

Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.

She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you’re batch-creating or flying solo, and how to avoid the endless trap of chasing trends.

If you’re looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.

ABOUT ALISHA:

Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.

Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.

As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.

CONNECT WITH ALISHA:

Instagram: www.instagram.com/thesocialimpact.co

Get FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTS

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 193: Building a Peaceful and Successful Business Model with Robyn Birkin

193: Building a Peaceful and Successful Business Model with Robyn Birkin

Seriously in Business: Brand + Design, Marketing and Business

play

12/02/24 • 34 min

Struggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!

I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.

Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.

This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you’ll leave with plenty of ideas to put into play.

Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it’s a good one! 🎧

ABOUT ROBYN:

Robyn Birkin the go-to consultant for women who believe it's possible to earn more, while doing less.

Her superpower? Helping women in business create, launch and grow strategic, sophisticated and highly valuable signature programs that allow them to create online businesses that provide both peace and profit.

CONNECT WITH ROBYN:

Website

Instagram

Signature Online Course Secrets Podcast - Spotify | Apple Podcasts

Download the 16 Hour CEO Guide

Work with Robyn

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 195: Transform Imposter Syndrome into Your Growth Superpower with Christine Corcoran

195: Transform Imposter Syndrome into Your Growth Superpower with Christine Corcoran

Seriously in Business: Brand + Design, Marketing and Business

play

12/16/24 • 36 min

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.

In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.

You’ll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine’s got some golden nuggets on celebrating small wins to boost your self-belief.

By the end of the episode, you'll see that experiencing imposter syndrome isn’t a setback—it’s a sign you’re pushing boundaries and growing. So, tune in and let’s turn those fear-based thoughts into rocket fuel for your next big leap!

CONNECT WITH CHRISTINE:

Website

Instagram

Facebook

The Next Level Life with Christine Corcoran - Spotify

Work with Christine

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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Seriously in Business: Brand + Design, Marketing and Business - 190: What All Million-Dollar Brands Have in Common ⚡️ 5 Design Must Knows

190: What All Million-Dollar Brands Have in Common ⚡️ 5 Design Must Knows

Seriously in Business: Brand + Design, Marketing and Business

play

11/11/24 • 19 min

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!

In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.

I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don’t want to miss this!

FREE 10-MINUTE IG MAKEOVER//

Got 10 minutes? Perfect—because that’s all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let’s turn your feed into a sales machine!

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

Watch or view example images: https://whitedeer.com.au/common-million/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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FAQ

How many episodes does Seriously in Business: Brand + Design, Marketing and Business have?

Seriously in Business: Brand + Design, Marketing and Business currently has 196 episodes available.

What topics does Seriously in Business: Brand + Design, Marketing and Business cover?

The podcast is about Graphic Design, Instagram, Marketing, Social Media, Entrepreneur, Entrepreneurship, Design, Business Advice, Facebook, Podcasts, Small Business and Business.

What is the most popular episode on Seriously in Business: Brand + Design, Marketing and Business?

The episode title '177: First 5 Steps BEFORE Rebrand - Setting the Foundations for a Lasting and Impactful Brand' is the most popular.

What is the average episode length on Seriously in Business: Brand + Design, Marketing and Business?

The average episode length on Seriously in Business: Brand + Design, Marketing and Business is 26 minutes.

How often are episodes of Seriously in Business: Brand + Design, Marketing and Business released?

Episodes of Seriously in Business: Brand + Design, Marketing and Business are typically released every 7 days.

When was the first episode of Seriously in Business: Brand + Design, Marketing and Business?

The first episode of Seriously in Business: Brand + Design, Marketing and Business was released on Nov 6, 2020.

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