199: Turn Instagram Posts into Profit - Design Strategies Every Business Needs

01/27/25 • 13 min

Seriously in Business: Brand + Design, Marketing and Business

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.

In this episode, we're diving into:

Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!

Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!

The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.

Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.

Let's make your brand not just look good, but work good. Tune in now!

Tutorial on adding links on Instagram: https://www.youtube.com/watch?v=KIf1lLOuM_U

Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a

Watch on YouTube: https://youtu.be/gX5CGCPF43g

Read on the Blog: https://whitedeer.com.au/ep199/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this episode, we're diving into:

Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!

Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!

The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.

Let's make your brand not just look good, but work good. Tune in now!

Tutorial on adding links on Instagram: https://www.youtube.com/watch?v=KIf1lLOuM_U

Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a

Watch on YouTube: https://youtu.be/gX5CGCPF43g

Read on the Blog: https://whitedeer.com.au/ep199/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Previous Episode

198: Finally Get Noticed on Instagram with Scroll-Stopping Graphics in 2025

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.

We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.

I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.

Think large text grabbing attention and a clean, readable format that doesn’t overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts.

Watch on YouTube: https://youtu.be/bMRHBRUTNy8

Read on the Blog: https://whitedeer.com.au/ep198/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Next Episode

200th SPECIAL: Brand Insider With Erika Cramer, Ellie Swift, Julie Parker, Cat Dunn & Sarah Greener

Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.

This special episode, I’m joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into:

✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks

✔️ Branding breakthroughs—decisions that doubled their business success

✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact

✔️ Scaling with purpose—using branding and strategy to stand out and grow

This episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you.

ABOUT OUR INCREDIBLE GUESTS:

JULIE PARKER

Founder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra.

Website: www.juliesuzanneparker.com

Instagram: www.instagram.com/julesyparker

Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com

ERIKA CRAMER

Known as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.

Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/

Instagram: https://www.instagram.com/thequeenofconfidence

CAT DUNN

Award-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.

Instagram - https://www.instagram.com/catlouisedunn

Website - https://catlouisedunn.com

Upcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319

ELLIE SWIFT

7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she’s built a thriving business with her Scalable Freedom Method®️

Website: https://www.ellieswift.com/

Podcast: http://ellieswift.com/podcast/

Instagram: https://instagram.com/elliehswift

SARAH GREENER

Sarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.

Instagram: https://www.instagram.com/sarahgreenercoach/

Website: https://themoxiemovement.com/

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WATCH, READ & CONNECT

Watch on YouTube: www.youtube.com/@jacquinaunton

Read the Blog: https://whitedeer.com.au/ep200

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio