191: Transforming Followers into Subscribers: Email List Growth through Instagram with Charlyn Ooi

11/18/24 • 32 min

Seriously in Business: Brand + Design, Marketing and Business

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also shares her golden tips on adding personal touches and keeping engagement ongoing, even if you're a busy bee.

In this episode, we discuss:

The magic of lead magnets and how they can transform your followers into email subscribers
Automating your initial responses and staying engaging with tools like ManyChat
Personalising your communication to stand out in the crowded online marketplace
Strategic tips for sharing and updating your lead magnets to maximise their reach
The balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)

Charlyn, a seasoned business coach for dietitians and nutritionists, drops so many gems, and I can't wait for you to hear them! Whether you're just starting out or looking to refine your existing strategies, this episode is packed with actionable insights and a whole lot of personality.

TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a

ABOUT CHARLYN:

Charlyn Ooi is a Dietitian turned Business & Marketing Coach who specializes in helping Dietitians & Nutritionists build profitable online practices. She started her dietitian private practice in Perth with a vision to help thousands of people with gut issues, and in just two years, she achieved this goal, growing her online practice to multiple six figures, serving clients worldwide through her hybrid program model.

With a thriving Instagram community of over 80k followers, Charlyn now mentors other health professionals to start, grow and scale their freedom-filled online practice. She has guided over 750 practitioners in packaging their expertise online, empowering them to work smarter, create a bigger impact, and scale their business beyond hourly rates.

Outside of work, Charlyn is an avid traveler, wife, and mummy to her 8-year-old girl. Recently, she moved to Malaysia after calling Perth home for 20 years. And like many dietitians, she's a foodie at heart.

CONNECT WITH CHARLYN:

Website: www.charlynooi.com

Facebook: @charlynooi

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

FREE RESOURCES & TRAINING

👉 50 Instagram Reel Ideas

👉 Free Training: 5 Steps to $5k Months

👉 Sign Clients Fast Guide

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?

In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.

In this episode, we discuss:

The magic of lead magnets and how they can transform your followers into email subscribers
Automating your initial responses and staying engaging with tools like ManyChat
Personalising your communication to stand out in the crowded online marketplace
Strategic tips for sharing and updating your lead magnets to maximise their reach
The balance between giving value and leaving your audience wanting more (trust me, it’s a fine art!)

TRY MANYCHAT HERE (affiliate link): https://manychat.partnerlinks.io/1n4c2tt4t99a

ABOUT CHARLYN:

CONNECT WITH CHARLYN:

Website: www.charlynooi.com

Facebook: @charlynooi

Instagram (Coaching): @charlynooi

Instagram (VA Agency): @virtualassistants.co

Podcast: The Nutrition Business Show

FREE RESOURCES & TRAINING

👉 50 Instagram Reel Ideas

👉 Free Training: 5 Steps to $5k Months

👉 Sign Clients Fast Guide

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Previous Episode

190: What All Million-Dollar Brands Have in Common ⚡️ 5 Design Must Knows

Ever wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!

In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.

I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don’t want to miss this!

FREE 10-MINUTE IG MAKEOVER//

Got 10 minutes? Perfect—because that’s all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let’s turn your feed into a sales machine!

Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclub

Watch or view example images: https://whitedeer.com.au/common-million/

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Next Episode

192: The Blueprint for Empowering Your Team to Create Million-Dollar Canva Graphics

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!

Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.

We're diving into:

1. Creating Clear Brand Guidelines

Ensure your team knows exactly what colours and fonts to use, helping them maintain brand consistency with ease.

2. Setting Purpose and Intentions

Why is understanding where a design fits into your marketing strategy crucial? I break it all down.

3. Mastering the Art of Feedback

How to give kind and clear feedback that actually makes improvements now and in future designs.

4. Creating a Set of Handy Templates

Templates can be a game-changer for streamlining design tasks.

5. Understanding Design Principles

Learn why you and your team need to grasp basic design principles for professional-looking graphics.

Whether you have a team or you're flying solo for now, these tips are going to revolutionise how you approach your branding. Plus, I've got some juicy insights into my Co+Creation Design Club where I can do all the heavy lifting for you and your team.

Apply to join us in The Co+Creation Design Club now! https://whitedeer.com.au/designclub

Ready to step up your branding game and save some serious time? Hit play and let's jump in! 🎉

WORK WITH JACQUI:

// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb

// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub

// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio