179: Rebranding Mistakes that Cost you Time and Money (and a Professional Brand)

08/26/24 • 15 min

Seriously in Business: Brand + Design, Marketing and Business

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!

In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!

From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.

If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.

P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.

Previous Episode

178: Logo Design Rebrand - Your Step-by-Step Guide to a Memorable Logo

Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!

In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!

Listen to episode 176: Guide to Rebranding Your Business the RIGHT Way

Listen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful Brand

In this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We’ll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.

So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.

Catch you in the episode!

P.S. If the whole DIY logo thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Next Episode

180: Rebranding for $$$: Make More Money with This Surprising Strategy

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.

But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.

Before you get all jittery, know that a well-executed rebrand can bring immense success. I’m here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.

Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.

Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.

So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let’s make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/club

Past episodes in the rebranding series:

1. How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/

2. Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/

3. How do design a logo: https://whitedeer.com.au/rebranding-logo/

4. Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/

Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTU

How to launch new brand: https://whitedeer.com.au/brand-launch/