Expert Tips for Maximizing Your SEO Strategy: Insights from a Digital Content Specialist

03/27/23 • 32 min

SEO Unveiled: Advanced tactics | Stay on top of rankings

Lady Allyson "LA" Dulnan, a digital content and SEO specialist at SuperStaff, shares her expertise on optimizing your SEO strategy in this episode. We dive right in as Lady Allyson explains how to effectively target long-tail keywords, produce content that ranks, and build authority for your website.

We then explore the nuances of different types of keywords - informational, navigational, and transactional - and how to differentiate between them to achieve maximum impact. Lady Allyson offers valuable insights on the potential drawbacks of AI-generated content and why a human touch is vital for success.

Finally, we discuss the importance of data analysis in staying ahead of the curve on SEO trends. Lady Allyson provides valuable tips on using data to inform your strategy and improve your rankings. This episode is a must-listen for anyone looking to take their SEO game to the next level.

LA currently works as Sub Department Head - Digital Content and SEO for SuperStaff, a call center established in the Philippines and with offices located in the US. For the first year working in the company, she increased visibility from 0.67% to 2.4%. Visibility now as of 2022 is at 4.5-5%.

LA’s LinkedIn: https://www.linkedin.com/in/ladyallysondulnuan

LA’s Email: [email protected]

SuperStaff: https://www.superstaff.com/

Keyword Server: https://surferseo.com/keyword-surfer-extension/

SEM Rush: https://www.semrush.com

Timestamps:

01:30: LA’s start in SEO

03:42: Optimizing for long-tail keywords

06:00: Producing content that will rank

07:00: Building Authority

08:34: The start of LA’s interest in long-tail keywords

10:11: Differentiating between informational, navigational, and transactional keywords

12:31: The cons of AI-generated content

13:29: Finding great content writers

14:45: Staying ahead of the curve through data analysis

22:47: Optimizing for keywords with little to no search volume

24:11: What everyone in SEO should stop/start doing

31:28 LA’s current projects and contact info

LA’s LinkedIn: https://www.linkedin.com/in/ladyallysondulnuan

LA’s Email: [email protected]

SuperStaff: https://www.superstaff.com/

Keyword Server: https://surferseo.com/keyword-surfer-extension/

SEM Rush: https://www.semrush.com

Timestamps:

01:30: LA’s start in SEO

03:42: Optimizing for long-tail keywords

06:00: Producing content that will rank

07:00: Building Authority

08:34: The start of LA’s interest in long-tail keywords

10:11: Differentiating between informational, navigational, and transactional keywords

12:31: The cons of AI-generated content

13:29: Finding great content writers

14:45: Staying ahead of the curve through data analysis

22:47: Optimizing for keywords with little to no search volume

24:11: What everyone in SEO should stop/start doing

31:28 LA’s current projects and contact info

Previous Episode

SEO for Lawyers: Strategies and Tips for Building a Successful Practice with Harrison Jordan

Join us for an interview with attorney Harrison Jordan on how to build a successful law practice with SEO. Harrison shares his experiences and insights on how to rank your site without a marketing or SEO background.

We discuss how content drives most of Harrison's strategy, but finding high-quality backlinks has a significant impact on the content. We delve into what constitutes valuable content that can rank and how to organize your workflow to create it.

Harrison also reveals some of his favorite AI writing tools, including Writer, Word Hero, and Jasper, and shares how he has used each in real-life scenarios. We also explore helpful ways to find backlinks for your niche, including Haro, Qwoted, and Facebook group PR Requests.

Local SEO and schema are essential for legal services, and Harrison offers his tips on optimizing your Google My Business profile for maximum visibility.

Harrison is a Lawyer at his own law practice, Harrison Jordan Law, where he assists clients in the cannabis, psychedelics and NFT sectors. He is also the President of Alan Aldous, a cannabis and psychedelics digital marketing and PR company. His most impressive feat is ranking for "cannabis lawyer ontario" and his client Upper Room Clinic for "toronto prp" - and ranking them for most of their services.

Harrison has a background in writing/journalism, which helps with developing content.

Harrison Jordan Law: https://harrisonjordanlaw.com/

Alan Aldous: https://alanaldous.com/

NFT Lawyer: https://thenftlawyer.ca/

LinkedIn: https://www.linkedin.com/in/harrisonjordan/

WordHero: https://wordhero.co/

Jasper https://www.jasper.ai/

Writer https://writer.com/

Timestamps:

00:57: Harrison’s start in SEO

04:22: Tool’s and tactics to improve ranking

11:59: How to find backlink opportunities

14:14: Exciting trends in SEO

16:15: How to get clients to make necessary changes

19:14: FAQs

21:13: What everyone in SEEO should stop/start doing

26:41: Harrison’s current projects and contact info

Next Episode

Leveraging Longtail Programmatic Content and SEO Pyramid to Accelerate B2B SaaS Growth ft. Aaron Beashel

Aaron Beashel, founder of Attributer.io and marketing expert, explores how B2B SaaS companies can scale their growth through a combination of longtail programmatic content and Aaron's SEO Pyramid framework. We discuss the four major realms of longtail content - solution terms, problem terms, integration terms, and competitive terms - and how they can be used to drive insane traffic beyond the current niche. We also dive into the importance of attribution and tracking the impact of SEO efforts to find the best model for your product or service. Tune in to learn how to stay ahead of the curve in growth marketing and fight for your SEO budget to unlock the full potential of your B2B SaaS product.

Aaron Beashel is the founder of Attributer. Prior to that, he led marketing teams at B2B SaaS companies like InVision & Campaign Monitor. When he isn’t working, you’ll find him sliding down waves or snow-covered mountains.

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/aaronbeashel

Attributer: https://attributer.io/

Kevin Indig’s Newsletter: https://www.kevin-indig.com/tag/gm/

Brian Balfour’s Four Fits: https://brianbalfour.com/four-fits-growth-framework

Timestamps:

00:56: Aaron’s start in marketing

02:36: Exciting trends in marketing

04:50: The SEO Pyramid

09:07: Staying ahead of the curve

12:01: Advice for fighting for an SEO budget

17:19: Attribution