Crisis and Reputation Management - Bill Coletti

05/14/20 • 28 min

‘The company owns its brand...but the public owns its reputation.’

Has the coronavirus pandemic put your reputation as a company at stake?

When relationships are critical to your business, your reputation is one of the most important assets you manage. In today’s Superhumans at Work podcast, we’re joined by Bill Coletti - a highly experienced and sought-after reputation management strategist and speaker. Get ready for a deep dive session into the process of building brand affinity and an unshakable reputation!

Listen out for:

The 4 A’s of Reputation Excellence Framework for business success.
How to earn the benefit of the doubt BEFORE a crisis hits.
The importance of being Proactive vs. Reactive.
The difference between your Brand and your Reputation and how to protect it.

Like this episode?

Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends!

Mentions:

Interested in taking a deeper dive into Bill’s book Critical Moments: The New Mindset of Reputation Management? Click the link below to grab your copy -
https://www.amazon.com/Critical-Moments-Mindset-Reputation-Management-ebook/dp/B0757WXH8Z

Want to bring in ideas from Mindvalley into your company ? Reach out to us on www.mindvalley.com/superhumans

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

‘The company owns its brand...but the public owns its reputation.’

Has the coronavirus pandemic put your reputation as a company at stake?

Listen out for:

The 4 A’s of Reputation Excellence Framework for business success.
How to earn the benefit of the doubt BEFORE a crisis hits.
The importance of being Proactive vs. Reactive.
The difference between your Brand and your Reputation and how to protect it.

Like this episode?

Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends!

Mentions:

Want to bring in ideas from Mindvalley into your company ? Reach out to us on www.mindvalley.com/superhumans

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Previous Episode

How To Reinvent Yourself & Your Personality - Benjamin Hardy

‘Your personality should be based upon your chosen goals.’

In this Superhumans at Work podcast, we’re debunking the pervasive myths about our personalities that are extremely prominent in our pop culture. Get ready for some massive psychology knowledge bombs to be dropped!

Listen out for:

Why you don’t have an innate personality - YOU get to create it!
The Extrovert/Introvert Label Myth.
Why Personality Tests create fixed mindsets and can be psychologically destructive.
Why you need to stop trying to ‘Find Yourself’.
4 Factors that will change your personality.
How to start proactively designing and creating yourself from now on.

Like this episode?

Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends!

Mentions:

Pick up a copy of Ben’s book, Personality Isn't Permanent, here - https://www.penguinrandomhouse.com/books/607021/personality-isnt-permanent-by-benjamin-hardy-phd/

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

Next Episode

How To Hack Digital Marketing To Level Up Your Business - Ryan Deiss

‘Whether you are doing business online or not, you are running a digital business. You just are today. There is no avoiding it.’

If you’ve ever dabbled in the world of Digital Marketing, our guest will be no stranger to you. We’re happy to present Ryan Deiss, the world’s leading digital market expert. He’s here to tell us what it takes to uplevel your digital marketing to smash your sales targets, customer rapport and brand status like never before.

Listen out for:

The Art of Relational Equity - how to make people feel good about your brand.
What is the least sleazy, scammy way to market?
How to figure out what your customers want from the ‘Less Desirable Before State’ Technique.
The reasons for ‘Why people buy’ and ‘Why people stay’ may be different.

Like this episode?

Don’t forget to SUBSCRIBE on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter and share it with your friends!

Mentions:

Want to bring in ideas from Mindvalley into your company? Reach out to us on: www.mindvalley.com/superhumans

To access your free Digital Marketing Strategy Template (AKA The Customer Value Journey) mentioned in this podcast, follow this link - https://www.digitalmarketer.com/digital-marketing/digital-marketing-strategy/

Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy