Episode 6: AI & Used Pelotons

Explicit content warning

04/07/24 • 65 min

Please leave us a 5 star review! And if you can, share the show in your stories or with people who you think the show could help!
In this episode, we dive into the intricacies of outsourcing, sharing insights from our experiences with hiring for various projects. We highlight the importance of leveraging all resources to foster business growth and the advantages of offloading administrative tasks. Our discussion also includes personal stories, like Sam's basement renovations and Jef buying a secondhand Peloton. A significant part of our conversation focuses on the challenges of navigating social media, particularly dealing with the algorithms on platforms like Instagram and Facebook, and their effects on content visibility. We also explore the critical role of mental health in balancing content creation and personal well-being, alongside the pressures stemming from the constant evolution of social media. We touch on our struggles with sales and the necessity of prioritizing tasks, advocating for the stability provided by owning a personal blog or website. Looking ahead, we discuss the future of blogging, the influence of AI on content creation, and the enduring value of the human element in creative endeavors. We conclude the episode by celebrating the success of our podcast and encouraging listeners to support us through reviews and sharing.
Takeaways
Frustration with low sales can be disheartening, but it's important to prioritize tasks and focus on what works.
Having a blog or website provides ownership and control over content, making it a reliable platform for sharing information.
Blogs are not dying and can still generate traffic through SEO and targeted content.
AI has the potential to revolutionize content creation, but there are concerns about its impact on creativity and job security.
While AI can be a time-saving tool, there is still value in human touch and the unique experiences and perspectives they bring.
Celebrating podcast success and requesting support through reviews and sharing can help grow the audience and reach of the show.

If you'd like to support the show, check out our Patreon page:
https://www.patreon.com/SelfMadePod
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You can also check out the hosts!
Sam Raimondi:
https://www.instagram.com/diyhuntress/
https://www.youtube.com/@diyhuntress
https://www.tiktok.com/@diyhuntress
https://www.facebook.com/diyhuntress
Jef and Jess Behnke:
https://www.instagram.com/twomoosedesign/
https://www.youtube.com/@TwoMooseDesign
https://www.tiktok.com/@twomoosedesign
https://www.facebook.com/twomoosedesign
Mike Coffey
https://www.instagram.com/coffeycustombuilds/
https://www.youtube.com/@CoffeyCustomBuilds
https://www.tiktok.com/@coffeycustombuilds
https://www.facebook.com/coffeycustombuilds

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Previous Episode

Episode 5: Bad Reviews

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Leave us a 5 star review and share the show if you think we've earned it! It would help us grow the show greatly!
In this episode, we dive into the vital topic of reviews and support for our podcast. We wholeheartedly encourage our listeners to share positive reviews and spread the word about our show. We're candid about our conversational style, recognizing that our podcast might not resonate with everyone, but we value authenticity above all. Leveraging our audience and social media platforms is key to our business growth, and we explore grassroots marketing and the power of word-of-mouth.
We also delve into the marketing potential of Pinterest, discussing how it can drive traffic to our websites and videos. Throughout the episode, we cover a range of strategies for driving traffic to platforms like Etsy, utilizing Pinterest and blogging for content creation, and managing the challenges of YouTube. From SEO tactics to affiliate sales, we share insights on creating engaging content and managing a blog effectively.
Balancing artistic integrity with YouTube success is another topic we tackle, stressing the importance of authenticity in content creation and business. We candidly discuss stepping out of comfort zones and coping with stress and burnout as content creators. Finding our brand identity and staying true to our passions are recurring themes in our conversation.
As the episode wraps up, we explore the benefits of outsourcing tasks and share our plans for the Patreon page, underscoring our commitment to growing and improving our podcast.
Chapters
00:00 Introduction and Podcast Premise
01:00 The Importance of Reviews and Support
05:01 Not Everyone's Cup of Tea
07:02 Leveraging Your Audience and Sharing the Podcast
08:54 Grassroots Marketing for a New Business
10:59 Word of Mouth and Social Media Marketing
13:01 Using Pinterest for Business
18:11 Using Pinterest for Content Creation
19:09 Utilizing Blogging and Pinterest for Business
20:20 Creating Blog Posts for SEO and Affiliate Sales
22:24 Organizing and Scheduling Blog Posts
23:15 Finding a Camera Person or Blog Writer
25:06 The Challenges of Managing a Blog
28:16 Creating Guides and Small Excerpts for Blogs
29:50 Finding Editors and Writers
31:19 The Importance of Finding Editors with Industry Knowledge
32:47 Collaborating with Editors via Drive
34:28 Navigating the Challenges of YouTube
37:02 Balancing Artistic Integrity and YouTube Success
38:55 Discovering the Through Line in Popular Videos
39:34 The Power of Clickbait Titles
40:28 The Importance of Being Yourself in Content Creation
41:14 The Constant Evolution of Content and Business
41:47 The Cyclical Nature of Clickbait Titles
42:24 The Need to Adapt and Change in Content Creation
43:23 The Challenges

Next Episode

Episode 7: The Lawyer

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In this episode, we tackle key business topics, discussing how to handle tough clients, the critical role of contracts and legal advice, and effective strategies for attracting customers. We emphasize the importance of investing in advertising and marketing to expand a business. Our conversation spans the impact of AI on content creation, insights into financial management, and the nuances of setting shop rates. We also share personal experiences and tips on managing privacy and enhancing confidence for social media presence.

Handling difficult clients requires patience, professionalism, and the ability to handle conflicts with tact and diplomacy.
Contracts are essential for protecting both parties in a business transaction and should be tailored to the specific needs of the business.
Having a lawyer on retainer or seeking legal advice can be beneficial for handling complex legal matters and protecting the business's interests.
Finding customers requires a combination of online marketing strategies, such as social media, ads, and word-of-mouth referrals.
Investing in advertising, particularly on platforms like Etsy, Google AdWords, and Facebook, can help businesses reach a wider audience and increase sales. Social media plays a significant role in landing clients and creating a community online.
Ad marketing is crucial for reaching a wider audience and finding potential customers.
The rise of AI-generated content poses a potential threat to content creators and influencers.
Cashflow management is essential for the success and stability of a business.
Understanding business finances and staying on top of money matters is crucial for long-term success. Running a business involves higher costs compared to working a day job, and it's important to factor in these expenses when determining your shop rate.
Each business is unique, and it's essential to analyze your own costs and operations to determine the appropriate rate for your services.
When sharing on social media, it's important to set boundaries and decide how much personal information you want to disclose.
Getting comfortable in front of the camera takes practice, but it's important to be authentic and share what you love. Start by recording yourself doing what makes you happy and gradually build your confidence.
Remember that the right people will find and support you, and sharing your passion can inspire others who may be shy or unsure where to start.