From Movie Nights to Business Strategy Insights with Shivani Patel

04/23/25 • 25 min

Seen on the Screen with Jacqueline Coley

Who helps studio execs decide what movies get made—and what are they thinking about when they make their recommendations? For Shivani Patel, Senior Vice President of Strategy and Business Development at Universal Pictures, it’s where creative opportunity meets commercial strategy—and every decision has to be backed by the data.
Shivani plays a key role in shaping Universal’s film slate, bringing both business insight and a lifelong love of movies to the table. In this episode of Seen on the Screen, Jacqueline Coley talks with her about the journey from Friday night runs to Blockbuster with her family to sitting in the room where “greenlight discussions” happen
They talk about the moments that shaped her—why The Dark Knight changed everything, how Chef made her a grilled cheese obsessive, and what it felt like to help bring films like Yesterday and Get Out to life. Shivani also reflects on the importance of showing up fully at work, and how the best decisions are often made when instinct and insight come together.

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From Business Strategy To Scary Business with Abhijay Prakash

Abhijay Prakash has built his career on bridging creative ambition with smart business strategy—an approach that now shapes Blumhouse, where he leads as President. The studio has become an empire built on bold ideas, small budgets, and massive cultural impact.
Starting as an intern at Universal Pictures, Abhijay worked his way through key roles at Focus Features, DreamWorks Animation, and Universal, where he helped guide major creative and business decisions. His passion for film was sparked by a love of Bollywood and Hollywood classics, and today, that passion fuels his approach to taking smart risks, championing daring stories, and evolving the horror genre.
In this episode of Seen on the Screen, Jacqueline Coley chats with Abhijay about his journey from strategy to scares, the creative freedom that drives Blumhouse, and why horror is one of the most exciting spaces in modern filmmaking.

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From Film Fan to Behind the Scenes at Focus Features with Angela Vesagas

Movie magic doesn’t end when the credits roll—and no one knows that better than Angela Vesagas, Vice President of Creative Content at Focus Features. In this episode of Seen on the Screen, Jacqueline Coley talks with Angela about her path from selling tickets at Universal Studios Hollywood to crafting award-nominated campaigns for films like Downton Abbey and Nosferatu.
Angela shares how her early passion for storytelling — from rewinding Moulin Rouge on DVD to cosplaying Scott Pilgrim characters — fueled a career defined by creativity, innovation, and a fan’s eye for what makes a movie unforgettable. Hear how she helped pioneer Focus's original digital series, why she believes storytelling around movies matters just as much as the stories themselves, and what it’s like to build a creative home for film lovers everywhere.