How New Frontier Data leverages data in cannabis

12/15/22 • 39 min

Gary Allen has leveraged lessons from the high-tech and advertiisng industries to lead New Frontier Data as it provides the booming cannabis industry with accurate data on trends and insights. The company now serves over 30 markets. In this episode:

Discover the vision behind how big data can help in cannabis
Learn how lessons from the tech boom and bust should inform your cannabis strategy

Who is Gary Allen? Gary Allen is CEO New Frontier Data, a data, analytics and technology firm specializing in the global cannabis industry. Gary’s expertise in operations, marketing and technology, applied to a high growth company in a fast-moving, emerging market, is perfectly aligned with this evolution of his 24-year career as an executive. His career is founded in advertising technology. By the end of 2015, some of his former colleagues were entering cannabis, and he made the leap to join them.

Discover the vision behind how big data can help in cannabis
Learn how lessons from the tech boom and bust should inform your cannabis strategy

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Serial entrepreneur Chad Bronstein finds the cannabis opportunities

Chad Bronstein started his first businesses in high school. He built an agency working with major brands, but things had gotten too corporate. So he took the leap to build Fyllo, helping cannabis companies market. Over time, he has built a method to segment and target audiences, while educating brands on regulatory constraints.

In this episode, find out:

The mindset needed to jump into a high-risk, new role
How he used networking to speed up his education in the industry
The importance of building a strong team
How his businesses provides a crossover opportunity with mainstream companies
How he makes decisions about acquisitions

Who is Chad Bronstein? Chad Bronstein is the Founder and CEO of Fyllo and Co-Founder/President and Chairman of Tyson 2.0. He entered cannabis after noticing how many cannabis clients were approaching his social media agency.

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Who is Justin Dye?

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