49: Your REAL To-Do List...

01/03/18 • 24 min

You guys how are you doing? So I'm recording this on January 1st but it will probably go out tomorrow though. But I'm super excited for this year, this year, this day, this morning is actually something I've been fantasying about for six years. In fact, I was trying not to get emotional this morning about it. Man tears of course, man tears, they're very tough. But I have been, I've been wanting to do what I'm doing right now for six years give or take I'm sure a little bit of time as the dream became more and more clear, but I've been so stoked to do this.
You guys I left my job last weekend and I am full time, doing this now full time. And I've had plenty of people tell me I'm crazy. I've had plenty of people tell me that I'm brave. I've had plenty of people tell me, "Yeah you'll do great. Go get it." A lot of people tell me I won't. All over the place, it's so funny anytime you ... I'm sure that you guys have all experienced it before especially when you get into any kind of MLM or do anything, do anything in life. People come out of the woodwork to let you know their own opinion which is pretty funny. It's awesome, but at the same time it makes me kind of laugh because like us you're an armchair quarterback sometimes aren't ya? You know, depending on what they said. And I've had plenty of people let time know that what I'm doing is dumb. A lot of people tell me, "Hey, this is going to be great. Good luck. You're killing it already, like you've got nothing to fear."
It's interesting. You will experience this, and if you have not experienced this yet in MLM, my guess is you probably are not marketing hard enough, number one. Number two, don't worry it's coming. Okay, it's on the way, and your reactions towards it are very much going to determine what happens to you afterwards, how you continue to go forward.
There's a great, great quote by Tony Robbins. I can't say the quote directly but I remember the idea, and the idea was that if you want to change your life you have to simply change the story that you've been telling yourself in your head, and I had to do that. I had to do that really very much on purpose, especially as both people who are excited for me started telling me about it, but also a lot of the naysayers as they've been coming out. I had to be careful of the story that was going on in my head and I was just thinking this morning, just meditating and deep pondering this morning as I was getting ready, I was thinking about how blessed I feel that I can go do this and that to come with you guys and share with you how I've been marketing and getting people applying to join my downline.
How I've been getting people not just to get in my downline, but what I do with them to really duplicate me, and give them proven systems and processes and what I do with each one of them to really ... I mean it's amazing. It's amazing. And I've had a hard time finding anyone else in the MLM industry who really opens up like this and I'm not trying to pat my own back, but it is one of the major reasons why I started this podcast. Like everyone is approaching MLM from the stand point of, "What do you say to get someone to join an MLM? What do you say to get someone in here"... What do you do here ...
In my opinion that's great but it's also the wrong approach and so I go through and I help people understand how to create offers. How do you actually become unique in MLM again? When truly you're upline and downline, you're in competition with them, you know? You all sell the same thing, you're trying to go for the same people. They are your team but they're also in competition. So how do I approach that with my team so that we're not all competing with each other and we can all thrive in our own thing? How do you actually ...
That's amazing that's a huge promise and the only reason I can promise it is because I've been doing it in other industries and I do it in these other, specifically one other, and I mean it works. It's been working. That's literally what I do for a living is I help people take their product and I help evolve it, so that they're taking a step out of where all the red ocean is and back into a blue ocean. That's what I do. So I help people do that, help people create automated funnels, and automated selling scripts, automated closing things, and I've been super excited. I have been fantasying. It's probably the wrong word, but I've been fantasying about how to do this, or the fact that I get to share it for a long time.
It's January 1st 2018 and I can't even believe it. I started this tradition about four years ago. And you can find it on YouTube if you want, but on YouTube about four years ago I realized how sick I was with where we were. I was in college. We were broke and I decided that I would get really vocal about my goals. And that I only wanted to set one goal. And I would set a monetary, a fiscal goal, and my goal that I would go out and I would set ... H...

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48: WHY My MLM Auto-Systems Work...

Hey, I hope you guys are doing great. I've got somewhat of a fast episode for you today, but this is a powerful lesson. Look, I used to do door to door sales, and a lot of you guys know that. That I was a door to door sales guy, and I wasn't bad at it, and I was a telemarketer as well. I chose to do those things on purpose because I wanted to be able to go through experiences that would teach me how to sale in high pressure environments. I wanted to learn how to sale in environments that ... Frankly, I wanted to get uncomfortable. Which was a weird thing for me to realize that I needed to go do, but in order for me to grow and get out of my shell I had to do that.
So I went and I started doing door to door sales. I started going, and I wasn't bad at it, like I said. In fact, I was the number two first year salesmen for like half the summer. Then there was this experience I had that completely ruined me. One day I was driving out to the area, and I was with a bunch of other guys. We were in my buddy's it was either a truck or SUV, I can't remember what kind of car. We were driving out and there was all these billboards on the highway. If I've told this story before just kind of bear with me. There's an aspect to this that I think you should hear.
We were driving out, and all these billboards on the side of the highway. Then suddenly I had the thought hit me, hard. This was my exact thought. Isn't it interesting that I am driving out to convince people to spend money, who woke up and were not planning to spend money today versus people who call these billboards off the highway are trying to get information on how to buy. I was like that's interesting. That's very, very interesting.
You guys ever heard the term, prospecting pushes while marketing pulls? I was basically prospecting. Door to door wise I was prospecting. I was going door to door prospecting this thing, and that's the reason I don't like to go to the mall. I'm not telling you not to do that. I'm not telling you to not sale ways that you've proven to go do it. If you're a master at home parties awesome. I'm not, and I don't want to learn to be. That's part of the reason why though. Is because, prospecting pushes and marketing pulls. Right? I want to be able to market and kind of pull people along who are already in motion.
What I did though is a kind of actual door to door thing. What I did though is I remember I was kind of ruined the rest of the summer. I went back home after the summer, actually before I went home I started placing all these ads all over the internet. I started placing these ads out, and I started saying things like hey here's our ... I basically put our pitch, the same pitch that I was giving the people on the doors I put in ads on free classified sites on the internet. I didn't realize that I actually was breaking some laws by doing that, but I was just taking action.
I had to take them down after a while, but what was crazy is my phone started blowing up, and I was getting phone sales like a beast. More sales than I typically was averaging in a single day were just coming to me. My boss was like, "How are you doing that?" I was like, "Dude, I literally just placed these ads out on the internet. Oh my gosh this is crazy." I was ruined though. I was ruined. I had to take them down, and I couldn't stop, but there was this opened fleet window of just all these sales coming, and these sales coming. I was like, "Oh my gosh. What is this?"
It ruined me, because I kept walking around thinking I know that I could sale today, but how did that happen? How can I replicate that? Was that just a fluke? I mean, it happened so quick, and there was all these people, and I got tons. It was like holy crap. So I was ruined the rest of the summer because I was like there's a different way to do this. How do I do this? You can use the internet for this kind of stuff? I was so new, I was so green. This was four and a half years ago.
When I first really started to learn about funnels, sales funnels, and the internet, and things like that. Anyway, I've never forgotten that. I went on to go learn how to place different ads in different places, and how to communicate to a bunch of people at once rather than just one on one.
Fast forward a little bit. So Russell Brunson and I run an event currently right now called the FHAT event, Funnel Hackathon. Okay? For three straight days we basically help someone set up the funnel, and business, and structure, and sales message, and offer to get them from zero to seven figures. That's the whole event, and it's kind of high ticket, and it's a ton of fun. It's three days long. We really don't let people sleep much, and it's awesome.
We had this realization though. We were prepping for one of these, and he gets onstage and teaches a while, I get onstage and teach a while, we'll get on together we teach a while. That's how it happened in the last one anyway. Then he leaves,...

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50: My 2018 Goal...

Look every year I do a video where I publicly display what my goals for the next year. I thought it'd be kind of cool to actually publish the audio of that in this podcast. So it's not too often that I publish the same audio in two different shows but this is me being vulnerable. It always makes me nervous. Always makes me a little bit scared of what ... I've been able to go out ... I don't know. Just getting really, really clear on what I want and then actually going out and telling people what it is that I want to do. So the following is an audio piece from a video I literally took yesterday. So I'm excited to get this out to you guys.
The product Secret MLM Hacks is just about ready to go public which I'm very, very excited about. It's about 5 o'clock in the evening right now. I am rolling this out tomorrow at 2pm. January 4th, 2pm. I am so excited. I've just been hauling. I'm pretty sure I won't sleep tonight which I'm actually really excited about. Just the whole thing. I was getting kind of ... Anyways super stoked about that. So anyways this is my goal though for 2018. I challenge you to get out there and get public about whatever goal it is that you have. Get out there and start getting real with what that is.
The funny thing is that not only do you get more clear on what you want in order to tell people but you actually find that other people actually hold you accountable to that as well. So a lot of benefits that come from that. It also requires a little bit of growth on your side of being unapologetic on what you actually want for fear of offending others, what it is you're actually going for.
So anyway excited for you guys, excited for this episode. Let's dive right in.
So here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
At the beginning of every single year, for the last ... This is the fourth time I've done it in a row now. Every January 1st I go and I find a spot and I think through what it is I want to get done in the next year. Then I publicly declare what that thing is. It's one of the scariest things I do. I honestly started it because I was tired of not feeling like I was ... I felt like I was going nowhere in life four years ago financially I mean, professionally with where I was going for my goals. All those things. I felt like ... I don't know.
It was in hopes that by declaring to go publicly several things would happen. Number one I'd hold my own feet to the fire better. Other people did as well but really the thing that I wanted to have happen is that by me getting serious enough to actually declare, "Here is my goal!" I finally would have a goal. Does that make sense? By getting specific enough on what the goals are that I have I actually would know what my own goals are. I don't know if that makes any sense but I wasn't really setting goals. I didn't have goals. I didn't have things that were ... I didn't have any of that kind of stuff. So what I decided to do is like, hey, what if I was to go set a goal publicly and tell everybody.
Interesting thing that happened is exactly what I thought. Number one it was scary. Number two it felt weird publicly to saying a number. Then what was kind of interesting is all these people started coming out of the woodwork and saying, "Steven, you can do this. You got this. You're the man. Go for it." Stuff like that. You know what's funny is I don't think ever I've actually hit the goal on target. I don't think ever and that's okay.
The first year I was like if I could just make an extra $1000 a month, it would change our entire life. We had almost nothing. We were living on student loans. It was hard as a man to go through that because I didn't feel like I was being a provider which is really rough. So it was like man if I could just do $1000 a month ... that was four years ago. Three years ago, the second time I did it was $3000 a month. I was like, "Oh, man I hit the $1000 a few times and this coming up, this next year, I'm going to go for $3000 a month." And then this next one ... The last one I did was $30,000 a month which was significantly higher obviously. But I'm pleased to say that I actually hit it a couple of times. This is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
So yet again here I am. I'm going to set another goal for 2018. I only said ... I really focus on just one goal. I'm not really like a ... Let's set a billion goals out there. When I'm on stage, when I'm teaching, when I'm doing the different things that I do ... One of ...