Secret MLM Hacks Radio

Steve Larsen: Hey, what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? It's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. All righty, it's ten o'clock right now. I'm honestly super tired, but there's so much caffeine still surging through my veins that I don't think I could go to sleep for a while anyway. Which honestly probably is not that like healthy, but anyway, I am excited to be here. I'm excited to share with you something I've been working on, that is finally ready, that is out there. No, it's not the course yet, the actual, everything is launching on January 4th, 2 PM Mountain Standard Time. If you want to get on the waiting list for that, there are 500 of you on there now, that's crazy, that's crazy to me. It's amazing the community that has already been forming around Secret MLM Hacks and what I call the Mavericks. You guys will learn more about that on the actual launch, which is awesome. The Mavericks are amazing and I'm excited for those of you who want to become one. It means something very specific. We've got our own little mantra and everything, it's awesome, it's fun stuff. It's very, very, very passionate community, which is very fun. I want to be around passionate people. I want to be around people who care about what's around them and what they're doing in their life. It's been fun to see how the community has been exploding, we're about to pass 10,000 downloads on this podcast, which is awesome. Which is really, really cool honestly, it's only a few months old. Then, man, I literally looked only maybe a week or two ago, and there's 400 people on the waiting list to check it out. Now there's almost 500, just underneath 500 barely. We'll probably cross it like tomorrow, which is crazy to me. I just can't even believe it. What it means to me is, okay now, let me flip into marketer mode. What it means to me is, I am validating through the market, the market is telling me that I'm hitting the head. I'm hitting the nail on the head, hitting the pin point straight on the head, which is awesome, okay, that helps me like crazy. Hey, I want to talk to you about something that's really, really important to me real quick, and that is publishing. A lot of you guys know obviously, I'm publishing right now, you're listening to me. I'm in your ear, I appreciate it, whatever you're doing. I don't know if you're at the gym, you're driving in the car or you're at the grocery store or whatever it is, thanks so much, I really appreciate that. The power of publishing is amazing, and I know I've talked about it before on this podcast, but I just wanted to talk about it again real quick. Specifically, okay what I've done is I've gone and I've created some funnels, some internal funnels that help manage my internal processes. These internal processes are amazing, because they help save me time and help me focus solely on selling rather than running my business. That makes sense? As an MLMer, especially at the beginning, look, you are the sole driver. You are the only person that your success hangs on, does that makes sense? When you get cash coming in and I know a lot of you guys, especially a lot of you guys who've been reaching out to me, you guys have huge downlines already, massive rock stars, which is awesome, very, very cool. You have cashflow to be able to go hire other people. You have cashflow to really go, and now if you're just starting out brand new, a lot of times it's going to be more challenging for you, I mean to be able to go hire other people or to whatever it is, right? You are the sole driver, you are the sole person. There's no other person that you can look to for why you may or may not be successful other than yourself, which comes with a curse and a blessing. You know what I mean? It comes with both a pro and con with that. Do you know the buck stops with you, there's no one else for you to look to, and I don't need to keep saying that. You obviously get that. What I do, now I have a team. I have people I hire. I have people that, because I'm in a different situation, I've been doing this for a while now. I mean I'm literally leaving my job over this right, which is happening in just a few days here, which is both exciting and nerve wracking with both pieces around it. A lot of people don't know though that before this job that I have now, before I actually was doing heavily a lot of internal processes related things. The things that I was doing and building, people would hire me to go improve their internal processes. When someone places an order online, how does it automatica...

Hey, I hope you guys are doing great. I've got somewhat of a fast episode for you today, but this is a powerful lesson. Look, I used to do door to door sales, and a lot of you guys know that. That I was a door to door sales guy, and I wasn't bad at it, and I was a telemarketer as well. I chose to do those things on purpose because I wanted to be able to go through experiences that would teach me how to sale in high pressure environments. I wanted to learn how to sale in environments that ... Frankly, I wanted to get uncomfortable. Which was a weird thing for me to realize that I needed to go do, but in order for me to grow and get out of my shell I had to do that. So I went and I started doing door to door sales. I started going, and I wasn't bad at it, like I said. In fact, I was the number two first year salesmen for like half the summer. Then there was this experience I had that completely ruined me. One day I was driving out to the area, and I was with a bunch of other guys. We were in my buddy's it was either a truck or SUV, I can't remember what kind of car. We were driving out and there was all these billboards on the highway. If I've told this story before just kind of bear with me. There's an aspect to this that I think you should hear. We were driving out, and all these billboards on the side of the highway. Then suddenly I had the thought hit me, hard. This was my exact thought. Isn't it interesting that I am driving out to convince people to spend money, who woke up and were not planning to spend money today versus people who call these billboards off the highway are trying to get information on how to buy. I was like that's interesting. That's very, very interesting. You guys ever heard the term, prospecting pushes while marketing pulls? I was basically prospecting. Door to door wise I was prospecting. I was going door to door prospecting this thing, and that's the reason I don't like to go to the mall. I'm not telling you not to do that. I'm not telling you to not sale ways that you've proven to go do it. If you're a master at home parties awesome. I'm not, and I don't want to learn to be. That's part of the reason why though. Is because, prospecting pushes and marketing pulls. Right? I want to be able to market and kind of pull people along who are already in motion. What I did though is a kind of actual door to door thing. What I did though is I remember I was kind of ruined the rest of the summer. I went back home after the summer, actually before I went home I started placing all these ads all over the internet. I started placing these ads out, and I started saying things like hey here's our ... I basically put our pitch, the same pitch that I was giving the people on the doors I put in ads on free classified sites on the internet. I didn't realize that I actually was breaking some laws by doing that, but I was just taking action. I had to take them down after a while, but what was crazy is my phone started blowing up, and I was getting phone sales like a beast. More sales than I typically was averaging in a single day were just coming to me. My boss was like, "How are you doing that?" I was like, "Dude, I literally just placed these ads out on the internet. Oh my gosh this is crazy." I was ruined though. I was ruined. I had to take them down, and I couldn't stop, but there was this opened fleet window of just all these sales coming, and these sales coming. I was like, "Oh my gosh. What is this?" It ruined me, because I kept walking around thinking I know that I could sale today, but how did that happen? How can I replicate that? Was that just a fluke? I mean, it happened so quick, and there was all these people, and I got tons. It was like holy crap. So I was ruined the rest of the summer because I was like there's a different way to do this. How do I do this? You can use the internet for this kind of stuff? I was so new, I was so green. This was four and a half years ago. When I first really started to learn about funnels, sales funnels, and the internet, and things like that. Anyway, I've never forgotten that. I went on to go learn how to place different ads in different places, and how to communicate to a bunch of people at once rather than just one on one. Fast forward a little bit. So Russell Brunson and I run an event currently right now called the FHAT event, Funnel Hackathon. Okay? For three straight days we basically help someone set up the funnel, and business, and structure, and sales message, and offer to get them from zero to seven figures. That's the whole event, and it's kind of high ticket, and it's a ton of fun. It's three days long. We really don't let people sleep much, and it's awesome. We had this realization though. We were prepping for one of these, and he gets onstage and teaches a while, I get onstage and teach a while, we'll get on together we teach a while. That's how it happened in the last one anyway. Then he leaves, and then I pretty much take the ful...

Today I want to address a VERY big question that people ask me...

"Is MLM saturated?"

There’s something I've started doing a lot in the evenings...

I just go for a 10 - 20-mile bike ride.

I also like to walk quite a bit so I can just listen to podcasts.

• I'm studying
• I'm thinking
• Sometimes I'm just jamming out to music

... It's become my ME time.

I'm sure it won't always be in the evenings, but it has been for the past little bit... Especially while I've just done my big OfferMind.

So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).

We did a good chunk in sales, and it's just been so much fun to work with all those new people.

I've really, really enjoyed it.

What's interesting is... Since then, I've needed some DECOMPRESS time.

At the time of recording this episode, I'm speaking at Carnegie Hall.

• Martha Stewart is speaking
• Michael Gerber is gonna be there
• Dan Kennedy is gonna be there so long as his health is okay

... This is nuts!

ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR... Come back to me in one year and you tell me if your financial life is not drastically different.

There is something magical about publishing.

**That's not the purpose of today's episode.**

THE GIFT OF MLM MARKET SATURATION

I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.

I LOVE MLM.

I love it.

It's so, so, so fun.

One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.

And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.

They feel, "Oh, everything's bad. For shame. For shame."

And they go write these terrible reviews...

That makes some people think, "Well, that just means MLM is bad."

No, no, no!

I've had NEGATIVE reviews. I've had TERRIBLE reviews.

There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.

There will always be Negative Nancies with Poopy Pants syndrome... That’s just how it is.

I believe it's a GIFT that people think MLM is saturated...

And I’m gonna tell you WHY.

It's NOT because it lowers competition...

THE TYPE OF MARKET I DON’T WANT

A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"

And I was like, "What are you talking about?"

I don't know if I've told you this in the past but just stick with me for a moment here...

They said, "How much money do you guarantee I will make with your course?"

And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."

She said, "Are you telling me that you don't wanna sell it to me?"

And I was like, "Yeah, I don't think you're a good fit for it."

She's was like, "Are you serious?"

So I said, "Yeah."

I don't care if you have the money.

The way I bring somebody into my product is usually what determines what they do after they've bought the product.

MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.

I DON’T want that kind of individual (and I'm not judging someone's self-worth).

I want somebody who is going to be a runner, a builder... Someone who's gonna run around and go far with this thing.

I am not trying to convince anybody to get in my downline.

I do stuff like what I'm doing right now.

People who hear my voice and see what I'm doing... They catch the vision and they find a way into my downline.

I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.

THE SATURATED MLM MARKET GIFT

I don't BEG or ASK anybody to join my downline.

You know that nasty convincing feeling that you get sometimes? We've all been th...

Hey, hope everyone's doing well out there. Though I want to be publishing a lot more on here in the future. And partly, hope everything's going well for you. It's Christmas here. Or two days after, now. Just wanted to reach out to you guys again and I hope you're doing great. It's been snowing a lot here. It always reminds me of making snow forts. I skied like crazy growing up. My dad was on track to, he was gonna be an Olympic downhill skier. He is very fast on moguls. He was extremely fast at moguls. He still won't tell me the highest cliff he jumped off of. But, anyway so ... I come from a long line of adrenaline junkies. And people who push boundaries. Anyway, the snow here in Boise, Idaho always reminds me of skiing. I grew up in Denver, though. And the mountains here are not quite as big in Boise as they are in Denver. I kinda miss it, to be honest. I wish there were bigger kind of better mountains. The mountains here are tiny in Idaho on this side of Idaho, anyway. Anyway, hey. I hope you are doing great though. I love the game of business. I love what it does to people and how it makes them stretch and grow and become something else and brand new. So for me, I love vacation, obviously as much as the next person, but man, after three days of time off, I am itching to get back to work. So I got up super early on the 26th and I just started working. I think I worked for 12 straight hours. Is it an issue? Probably. But there are worse things, so I guess. I wanted to real quick just acknowledge a quick story. A lot of you guys know that I'm in the Army. I'm literally about to get out. I was an officer in the Army for a while and really enjoyed that. Before I was an officer, I was enlisted. Actually went through basic training. Really enjoyed it, loved the chaos in a weird way. It was actually when we were sitting down and doing nothing that was actually harder for me than when it was crazy. Which I don't know if my head's just kind of messed up like that or I don't know. It comes from the adrenaline junkie side of the family. But, there was this mentality. You got to understand that when I went into the Army, I was like significantly older than a lot of the other people. We did it for a lot of reasons. Number one: I just wanted to. I wanted to know what that was like. I wanted to learn how to push myself and things like that. I already knew how, but you know. I think it goes back to the adrenaline junkie side of the family a little bit. Like I really wanted to go to crazy zone a little bit. And it was fun. And I enjoyed that. But there were ... multiple times. I was a bit older. And I was married, which immediately set me apart from a lot of people. I had a kid, which really set me apart from a lot of the other people. I was about to graduate college, which really, really set me apart. I'm not saying above. I'm not saying I was better than. Nothing like that at all. I'm not trying to say that. But what I am saying is that I was just in a very different place in life than a lot of the other people that were there. I didn't realize that I'd been with a bunch of 17-year-olds and I was 25, married, had a kid, almost through college. There was some life lessons that I had had that a few of the people had not had there. And vice versa. I'm not saying I was any better or anything like that. But I learned a really big lesson while I was in there. Especially when I was in basic training. I'm struggling to find words to say this. I should have probably thought that part through of this a little bit more. I definitely know where I'm going with this, guys, I'm just trying to figure out what ... how to say this. Don't be afraid of progression because of feeling a little bit of discomfort. You know what I mean? There was an attitude of ... there was a few guys I would talk to and I'd be like, "Hey, look. This is my goals in life. What do you want to do?" And you get really close with your fellow soldier buddies. We call them brothers and sisters. I mean, literally. It's ... I have struggled to find a connection with people the way that I've found it in the military. It's because shooting live rounds around each other, you know what I mean? Like ... the amount of trust is insane. But there was ... I was talking to a ... this happened many times. I'm having a hard time finding a specific example in my head of it. Possibly I should have thought through that part a little bit more. But like I ... please understand the lesson here that I'm trying to say. There was many times I would go talk and I would say, "Hey. Look, what do you want to do in life, what do you want to do in life?" And again, I was on a different area of life than most of the people there. I was literally like eight years older than a lot of people there. Married, kid, almost through college. Right? So I had certainly addressed the topic in my own head of what do I want to do with my life. Whereas a lot of other people, other of kids, honestly, th...

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