Secret MLM Hacks Radio

Today I want to address a VERY big question that people ask me...

"Is MLM saturated?"

There’s something I've started doing a lot in the evenings...

I just go for a 10 - 20-mile bike ride.

I also like to walk quite a bit so I can just listen to podcasts.

• I'm studying
• I'm thinking
• Sometimes I'm just jamming out to music

... It's become my ME time.

I'm sure it won't always be in the evenings, but it has been for the past little bit... Especially while I've just done my big OfferMind.

So many of you guys came and it was AWESOME! About 650 people had a ticket and about 600 showed up (which is a pretty standard show-up rate for an event).

We did a good chunk in sales, and it's just been so much fun to work with all those new people.

I've really, really enjoyed it.

What's interesting is... Since then, I've needed some DECOMPRESS time.

At the time of recording this episode, I'm speaking at Carnegie Hall.

• Martha Stewart is speaking
• Michael Gerber is gonna be there
• Dan Kennedy is gonna be there so long as his health is okay

... This is nuts!

ANYWAYS: If you guys wanna change your life, listen to what I'm doing on this show. Go publish for ONE YEAR... Come back to me in one year and you tell me if your financial life is not drastically different.

There is something magical about publishing.

**That's not the purpose of today's episode.**

THE GIFT OF MLM MARKET SATURATION

I wanna address a question that comes up frequently and you have likely have heard it if you've been in this space for more than six months.

I LOVE MLM.

I love it.

It's so, so, so fun.

One of my favorite things to do in MLM is to look at articles that other people have posted about why they think MLM is NOT okay.

And what you’ll find is... Most people who publish these articles are usually those who've been in it but DID NOT figure out how to have success and they feel jaded.

They feel, "Oh, everything's bad. For shame. For shame."

And they go write these terrible reviews...

That makes some people think, "Well, that just means MLM is bad."

No, no, no!

I've had NEGATIVE reviews. I've had TERRIBLE reviews.

There are always naysayers and it doesn't change just because it IS or IS NOT MLM, network marketing, direct sales, whatever you choose to call it.

There will always be Negative Nancies with Poopy Pants syndrome... That’s just how it is.

I believe it's a GIFT that people think MLM is saturated...

And I’m gonna tell you WHY.

It's NOT because it lowers competition...

THE TYPE OF MARKET I DON’T WANT

A little while ago, I had somebody reach out to me and say, "Steven, I would love to buy Secret MLM Hacks. How much money will you guarantee that I will make?"

And I was like, "What are you talking about?"

I don't know if I've told you this in the past but just stick with me for a moment here...

They said, "How much money do you guarantee I will make with your course?"

And I said, "I don't even know who you are. I'm not gonna guarantee a number. This may not be for you."

She said, "Are you telling me that you don't wanna sell it to me?"

And I was like, "Yeah, I don't think you're a good fit for it."

She's was like, "Are you serious?"

So I said, "Yeah."

I don't care if you have the money.

The way I bring somebody into my product is usually what determines what they do after they've bought the product.

MEANING: If I have to beg somebody into my downline, I usually have to beg them to do something while they're in my downline.

I DON’T want that kind of individual (and I'm not judging someone's self-worth).

I want somebody who is going to be a runner, a builder... Someone who's gonna run around and go far with this thing.

I am not trying to convince anybody to get in my downline.

I do stuff like what I'm doing right now.

People who hear my voice and see what I'm doing... They catch the vision and they find a way into my downline.

I'm NOT trying to pitch you, but you need to understand why this is such a powerful principle.

THE SATURATED MLM MARKET GIFT

I don't BEG or ASK anybody to join my downline.

You know that nasty convincing feeling that you get sometimes? We've all been th...

Hey, hope everyone's doing well out there. Though I want to be publishing a lot more on here in the future. And partly, hope everything's going well for you. It's Christmas here. Or two days after, now. Just wanted to reach out to you guys again and I hope you're doing great. It's been snowing a lot here. It always reminds me of making snow forts. I skied like crazy growing up. My dad was on track to, he was gonna be an Olympic downhill skier. He is very fast on moguls. He was extremely fast at moguls. He still won't tell me the highest cliff he jumped off of. But, anyway so ... I come from a long line of adrenaline junkies. And people who push boundaries. Anyway, the snow here in Boise, Idaho always reminds me of skiing. I grew up in Denver, though. And the mountains here are not quite as big in Boise as they are in Denver. I kinda miss it, to be honest. I wish there were bigger kind of better mountains. The mountains here are tiny in Idaho on this side of Idaho, anyway. Anyway, hey. I hope you are doing great though. I love the game of business. I love what it does to people and how it makes them stretch and grow and become something else and brand new. So for me, I love vacation, obviously as much as the next person, but man, after three days of time off, I am itching to get back to work. So I got up super early on the 26th and I just started working. I think I worked for 12 straight hours. Is it an issue? Probably. But there are worse things, so I guess. I wanted to real quick just acknowledge a quick story. A lot of you guys know that I'm in the Army. I'm literally about to get out. I was an officer in the Army for a while and really enjoyed that. Before I was an officer, I was enlisted. Actually went through basic training. Really enjoyed it, loved the chaos in a weird way. It was actually when we were sitting down and doing nothing that was actually harder for me than when it was crazy. Which I don't know if my head's just kind of messed up like that or I don't know. It comes from the adrenaline junkie side of the family. But, there was this mentality. You got to understand that when I went into the Army, I was like significantly older than a lot of the other people. We did it for a lot of reasons. Number one: I just wanted to. I wanted to know what that was like. I wanted to learn how to push myself and things like that. I already knew how, but you know. I think it goes back to the adrenaline junkie side of the family a little bit. Like I really wanted to go to crazy zone a little bit. And it was fun. And I enjoyed that. But there were ... multiple times. I was a bit older. And I was married, which immediately set me apart from a lot of people. I had a kid, which really set me apart from a lot of the other people. I was about to graduate college, which really, really set me apart. I'm not saying above. I'm not saying I was better than. Nothing like that at all. I'm not trying to say that. But what I am saying is that I was just in a very different place in life than a lot of the other people that were there. I didn't realize that I'd been with a bunch of 17-year-olds and I was 25, married, had a kid, almost through college. There was some life lessons that I had had that a few of the people had not had there. And vice versa. I'm not saying I was any better or anything like that. But I learned a really big lesson while I was in there. Especially when I was in basic training. I'm struggling to find words to say this. I should have probably thought that part through of this a little bit more. I definitely know where I'm going with this, guys, I'm just trying to figure out what ... how to say this. Don't be afraid of progression because of feeling a little bit of discomfort. You know what I mean? There was an attitude of ... there was a few guys I would talk to and I'd be like, "Hey, look. This is my goals in life. What do you want to do?" And you get really close with your fellow soldier buddies. We call them brothers and sisters. I mean, literally. It's ... I have struggled to find a connection with people the way that I've found it in the military. It's because shooting live rounds around each other, you know what I mean? Like ... the amount of trust is insane. But there was ... I was talking to a ... this happened many times. I'm having a hard time finding a specific example in my head of it. Possibly I should have thought through that part a little bit more. But like I ... please understand the lesson here that I'm trying to say. There was many times I would go talk and I would say, "Hey. Look, what do you want to do in life, what do you want to do in life?" And again, I was on a different area of life than most of the people there. I was literally like eight years older than a lot of people there. Married, kid, almost through college. Right? So I had certainly addressed the topic in my own head of what do I want to do with my life. Whereas a lot of other people, other of kids, honestly, th...

What's up, guys? Hey. Man, we're hitting like ... We just flew past 10,000 downloads and we got a whole bunch of people listening to this now. It's anywhere from one to 200 downloads a day, which is pretty awesome. I just wanted to say thank you to all of those who went out to iTunes and left me a review. I appreciate that like crazy. Hey, the first 50 episodes of this podcast have been about me documenting the journey of me creating my product. It's something that I've been doing and using for a while with my own downline. Just if you're brand new, fair warning, I do not ever tell anyone what MLM I'm in. That's not the purpose of this podcast. I'm not here to pitch you. While I do recruit aggressively, I'm not here to tell you even what MLM meant. The reason why is because I want to focus on strategies. The first 50 episodes have been documenting the journey of my creating the product that is more for just mainstream MLMers. I do have an adapted version of it toward, for my actual downline itself, but this is the one that's meant for anybody who's an MLM in general. It's really exciting, guys. It went really, really well. Today was the launch and it just happened just a few hours ago. Just really ended or at least the first round here with a whole bunch of people that just came in. It was a lot of fun. I really, really enjoyed it. We had about 170 people register, about 100 people were there, which is pretty normal. It's actually way higher than what you'd normally see on something like a live web class, which is actually really fun. There's 100 people on pretty much the entire time and then we had quite a few people actually buy, actually a lot of people, which is a lot of fun. It was so fun. It's so exciting to see all the new people, the fresh people in and ready to rock. I've been really excited. I've been really pumped to welcome, welcome all those you guys who are brand new. Welcome to all of those, you guys who are just getting in. Those of you guys who haven't heard about it yet, that's totally fine. You can go to secretmlmhacks.com, secretmlmhacks.com. You'll be able to go and check out all of the different pieces and what everyone else is yelling happily about. Hey, there was something that I wanted to share with you guys, though. This is I feel like ... Please put your thick skin on. I don't want to offend anybody. I don't want to offend. I'm not bagging on any person, but I am definitely making fun of a tactic. I'm making fun of a strategy that is very common inside the MLM space. It goes kind of like this. When you go and when you start to ... Let's say you're brand new in MLM, say you're brand new and people are your upline's excited that you've joined. It's kind of a new family. Let's say it's kind of a new experience. Nobody really knows who you are that much yet. Maybe, maybe you do and that's fine. Awesome. Excuse me. I'm getting over a cold. My throat's killing me. Let's say you're brand new in this opportunity, you're still learning. You may not even know what a comp plan is totally. You may not even know what ... Let's say you're brand new, new, new, new, new and you get in and the first thing someone says is hey, let's go find out other people you might know who might be interested in this. There's nothing wrong with that. That's great. Absolutely. Absolutely. Once you've exhausted that list, what happens? You've been handed this amazing opportunity. You've been handed an opportunity on a silver platter, so to speak. Then, there's this massive problem that happens. There's this huge issue that pops up and the issue is how do I find more people. That's exactly what this product I just launched is all about. Because here is the reality of it and this is stuff a lot of uplines don't want to talk about or they don't quite know what the answer is and it seems like the only strategy that's ever been taught and promoted is go talk to family and friends. There's nothing wrong with that. Like I said, if you know that somebody's interested in it, if you know that somebody is into it, that's fine. That's fine. When it's left to its own, when there's nothing else that's added into it, that strategy is stuck in the '90s. MLM is broken out of the box. It is. You sell the same stuff to the same people and then we expect to have different results, even though we sell the same product with the same script with the same fulfillment. Everything is the same as everybody else on the upline and downline. Everything is. Then, we expect to have extraordinary results, even though we're doing things that are completely ordinary. We have thousands of other people that are into the MLM. It makes no sense. Doesn't make any sense. Here's the problem. When you recruit somebody, you actually give them two things. These are the two things you give somebody when you recruit somebody. The first thing that you give to them is an opportunity, obviously. Opportunity, they got a position in the downline, they might...

What's up guys. Hey. Hope these days going fantastic, and you're killing it, and you woke up smiling. If not, I invite you to do so. It's amazing what it does for your day. Hey, so ... Hey. When, I first joined ... It was the very first MLM I ever joined, and I got into. I ran into a problem really, really soon and imagine that you've probably run into this too, at some point in your MLM career, if you're still in one. What's funny is I actually learned that a lot of people who are listening to this right now, are not in MLM. They're just looking for one. I didn't know that. How you guys doing? Anyway, great to have you. Anyway, so the first time I ever joined an MLM, I ran into this issue, where I was excited to be a part of it, and I was running. I was literally going door-to-door down Main Street. I was trying to recruit friends and family. I was doing ... You know what I mean? I had not learned a lot of things that I know now, where I actually am ... I treat it very differently now. I actually value. I actually put stuff out there. I actually qualify leads. I auto close. I've got a lot of tools and stuff like that for my down line. The whole purpose, again of this podcast is to help show you what I do, so you can do it in your own business. I don't care whatever it is you're in. As long as you love it, great. That's awesome. Go kill it and crush it. That's great. The other purpose of this podcast is to go through and show you, kind of documents the journey of me creating this next product for the MLM industry. There's no talk of me trying to recruit you. You won't even know the name of the MLM that I'm in. It's literally just to help you see how someone like me ... I have a heavy, very strong internet marketing background. I was the ... I still am, the right hand funnel builder to Russel Brunson at ClickFunnels. Sat right next to him for about two years. I'm about to leave that job, in about four weeks here, which makes me a little bit nervous, but I'm excited to do it. I'm literally leaving to do this full-time. If that's any kind of testament that what I'm trying to teach you, works. I have two kids. I have four year old and two year old, and a pregnant wife. I would not leave my job, if it was not actually being successful. Okay? Please know that what I'm teaching you guys throughout this entire podcast, and especially in the course I have coming up, works. It's real. It happens. You guys are living testaments of it right now, also, that ... Anyway. Anyway. Moving on. The first time I joined an MLM, I ran into a problem quickly, which was, after I had ... You know, I was doing it the old school way. I made the list of the friends and family. I called a bunch of people. I annoyed lot of people. I went through and I was going door-to-door. I was hustling. I still did it the best that I could. The problem was, when somebody else finally joined my down line, I didn't know what to do with them. Right? They were just sitting there, and it was like, "What do we do now?" I'm like, "Oh crap. Uh. Sorry for sounding like a broken record, but I'm about to tell you the same thing my upline told me to do. Go bug your family members and friends. Go hustle like crazy. Go the next thing, you know, blah, blah, blah, blah, blah, blah, blah, blah, blah." I just started regurgitating all the stuff that I was hearing. Does it work? Yeah. Yeah, it works. It's effective. It's not very efficient though. You know what I mean? It'll work. It's a terrible experience though, and I ruined a lot of relationships with it. You know what I mean? Anyway, that was part of the issue that I was running into with the whole thing. I didn't know what to do with them, after they joined my down line. I was on this call once. I'm not sure if you guys know who Stu McLaren is. Stu Mclaren's a very amazing guy. He makes millions of dollars every year, running membership sites. Amazing value, but he only spends a couple week a year actually building them. The rest of it's all on auto pilot. Amazing stuff. It's the world I come from. Built a lot of membership sites in my day. And so, one of the things that he teaches in one of his courses, is this concept that ... Have you guys ever bought a product before? You've bought the product. You get it and you realize ... You what, there actually is a better example. Christmas is right around the corner. Right? Christmas is right around the corner. Let's say you buy a toy for a kid, and you get this toy and you have to assemble it when you get it. You open up those instructions and the first thing you notice is, it's not a simple set up. Right? You kind of get completely overwhelmed by the amount of steps that it's now told you to do. Let's say you have done this for a kid. Fine. Whatever. A piece of furniture. Let's say you go buy a piece of furniture, and you're like, "Oh my gosh. I'm gonna spend the next two or three hours of my life building this thing. I had no idea." You know what I mean? It'...

You guys how are you doing? So I'm recording this on January 1st but it will probably go out tomorrow though. But I'm super excited for this year, this year, this day, this morning is actually something I've been fantasying about for six years. In fact, I was trying not to get emotional this morning about it. Man tears of course, man tears, they're very tough. But I have been, I've been wanting to do what I'm doing right now for six years give or take I'm sure a little bit of time as the dream became more and more clear, but I've been so stoked to do this. You guys I left my job last weekend and I am full time, doing this now full time. And I've had plenty of people tell me I'm crazy. I've had plenty of people tell me that I'm brave. I've had plenty of people tell me, "Yeah you'll do great. Go get it." A lot of people tell me I won't. All over the place, it's so funny anytime you ... I'm sure that you guys have all experienced it before especially when you get into any kind of MLM or do anything, do anything in life. People come out of the woodwork to let you know their own opinion which is pretty funny. It's awesome, but at the same time it makes me kind of laugh because like us you're an armchair quarterback sometimes aren't ya? You know, depending on what they said. And I've had plenty of people let time know that what I'm doing is dumb. A lot of people tell me, "Hey, this is going to be great. Good luck. You're killing it already, like you've got nothing to fear." It's interesting. You will experience this, and if you have not experienced this yet in MLM, my guess is you probably are not marketing hard enough, number one. Number two, don't worry it's coming. Okay, it's on the way, and your reactions towards it are very much going to determine what happens to you afterwards, how you continue to go forward. There's a great, great quote by Tony Robbins. I can't say the quote directly but I remember the idea, and the idea was that if you want to change your life you have to simply change the story that you've been telling yourself in your head, and I had to do that. I had to do that really very much on purpose, especially as both people who are excited for me started telling me about it, but also a lot of the naysayers as they've been coming out. I had to be careful of the story that was going on in my head and I was just thinking this morning, just meditating and deep pondering this morning as I was getting ready, I was thinking about how blessed I feel that I can go do this and that to come with you guys and share with you how I've been marketing and getting people applying to join my downline. How I've been getting people not just to get in my downline, but what I do with them to really duplicate me, and give them proven systems and processes and what I do with each one of them to really ... I mean it's amazing. It's amazing. And I've had a hard time finding anyone else in the MLM industry who really opens up like this and I'm not trying to pat my own back, but it is one of the major reasons why I started this podcast. Like everyone is approaching MLM from the stand point of, "What do you say to get someone to join an MLM? What do you say to get someone in here"... What do you do here ... In my opinion that's great but it's also the wrong approach and so I go through and I help people understand how to create offers. How do you actually become unique in MLM again? When truly you're upline and downline, you're in competition with them, you know? You all sell the same thing, you're trying to go for the same people. They are your team but they're also in competition. So how do I approach that with my team so that we're not all competing with each other and we can all thrive in our own thing? How do you actually ... That's amazing that's a huge promise and the only reason I can promise it is because I've been doing it in other industries and I do it in these other, specifically one other, and I mean it works. It's been working. That's literally what I do for a living is I help people take their product and I help evolve it, so that they're taking a step out of where all the red ocean is and back into a blue ocean. That's what I do. So I help people do that, help people create automated funnels, and automated selling scripts, automated closing things, and I've been super excited. I have been fantasying. It's probably the wrong word, but I've been fantasying about how to do this, or the fact that I get to share it for a long time. It's January 1st 2018 and I can't even believe it. I started this tradition about four years ago. And you can find it on YouTube if you want, but on YouTube about four years ago I realized how sick I was with where we were. I was in college. We were broke and I decided that I would get really vocal about my goals. And that I only wanted to set one goal. And I would set a monetary, a fiscal goal, and my goal that I would go out and I would set ... Here's basically what I did, ...