
Can, Care, Do: How to Build Trust and Spark Action — with Jim Massey, CSO
05/25/23 • 43 min
We are joined by Jim Massey, Chief Sustainability Officer at Zai Lab, and former global Vice President of ESG at AstraZeneca. Jim shares his experience as a global sustainability leader, and how he is using the Can, Care, Do model to lead transformation in the healthcare industry. Jim is also the author of the newly launched book "Trust in Action".
Listen and gain insights on how you can build trust: the foundation of all positive action and change. And as always, we end with a few reflection questions for you.
Can, Care, Do is a simple and easy-to-remember guide that you can use to build trust and spark action. And Jim shares stories and practical examples of how he has used the approach to lead change in two organisations under very different circumstances. At AstraZeneca, Jim lead the transformation towards sustainability goals in a large multi-national organisation. At Zai Lab, it is all about scaling sustainability from the start, as the company is growing. In both cases, trust is a fundamental component, but different elements of trust need to be addressed.
Key moments
[05:10] Trust in Action. Trust and action run in parallel.
[09:30] The elements of the Can-Care-Do model and how to use it.
[15:31] How Jim put the Can-Care-Do model into practice, as the newly appointed, ‘outside’ leader, of a highly qualified team of ESG specialists.
[20:17] The biggest challenge? To hold myself accountable.
[26:12] Growing and scaling a global bio-tech start-up, being planet positive from the get-go.
[31:07] Stepping into the BS. Addressing the systems that are getting in the way of trust.
[36:57] From all the things that needs to change, scope out something, and focus on that little piece.
Reflection Questions:
- When reflecting, the most powerful actually sits in Can, as in why do I exist. For me as a leader, what is my why? Why am I here, and am I fulfilling that? Or am I distracted with so much of the Doing, that I’m forgetting my greatest impact?
- At work today, did I feel I could be myself, and were there perhaps situations where I felt I couldn’t? And reflecting on what to do about it: Is it about me to set the intension of behaving differently next time, or is it something ‘in the system’ that allows, or doesn’t allow, me to be my true self?
- As I face a challenging leadership situation, or not seeing the action or results that are needed, how can I use this situation as an opportunity to nurture and build trust? Which of Can, Care, or Do is the area I need to work on?
Information about Jim and his book ‘Trust in Action’
You can find more information about Jim and his book at www.jimmassey.co
Or on LinkedIn Jim Massey
-----
More info about us and our work is on our website secondcrackleadership.com
Do you have any questions, feedback, or suggestions for us? Would you like to explore how we can help you to drive results in your organisations through a company-wide initiative or individual executive coaching? Then email us at [email protected]
To connect on LinkedIn:
Gerrit Pelzer
Martin Aldergård
We are joined by Jim Massey, Chief Sustainability Officer at Zai Lab, and former global Vice President of ESG at AstraZeneca. Jim shares his experience as a global sustainability leader, and how he is using the Can, Care, Do model to lead transformation in the healthcare industry. Jim is also the author of the newly launched book "Trust in Action".
Listen and gain insights on how you can build trust: the foundation of all positive action and change. And as always, we end with a few reflection questions for you.
Can, Care, Do is a simple and easy-to-remember guide that you can use to build trust and spark action. And Jim shares stories and practical examples of how he has used the approach to lead change in two organisations under very different circumstances. At AstraZeneca, Jim lead the transformation towards sustainability goals in a large multi-national organisation. At Zai Lab, it is all about scaling sustainability from the start, as the company is growing. In both cases, trust is a fundamental component, but different elements of trust need to be addressed.
Key moments
[05:10] Trust in Action. Trust and action run in parallel.
[09:30] The elements of the Can-Care-Do model and how to use it.
[15:31] How Jim put the Can-Care-Do model into practice, as the newly appointed, ‘outside’ leader, of a highly qualified team of ESG specialists.
[20:17] The biggest challenge? To hold myself accountable.
[26:12] Growing and scaling a global bio-tech start-up, being planet positive from the get-go.
[31:07] Stepping into the BS. Addressing the systems that are getting in the way of trust.
[36:57] From all the things that needs to change, scope out something, and focus on that little piece.
Reflection Questions:
- When reflecting, the most powerful actually sits in Can, as in why do I exist. For me as a leader, what is my why? Why am I here, and am I fulfilling that? Or am I distracted with so much of the Doing, that I’m forgetting my greatest impact?
- At work today, did I feel I could be myself, and were there perhaps situations where I felt I couldn’t? And reflecting on what to do about it: Is it about me to set the intension of behaving differently next time, or is it something ‘in the system’ that allows, or doesn’t allow, me to be my true self?
- As I face a challenging leadership situation, or not seeing the action or results that are needed, how can I use this situation as an opportunity to nurture and build trust? Which of Can, Care, or Do is the area I need to work on?
Information about Jim and his book ‘Trust in Action’
You can find more information about Jim and his book at www.jimmassey.co
Or on LinkedIn Jim Massey
-----
More info about us and our work is on our website secondcrackleadership.com
Do you have any questions, feedback, or suggestions for us? Would you like to explore how we can help you to drive results in your organisations through a company-wide initiative or individual executive coaching? Then email us at [email protected]
To connect on LinkedIn:
Gerrit Pelzer
Martin Aldergård
Previous Episode

Self-Awareness for Leadership Success - with Dr. Nia Thomas
From our experience in executive coaching and leadership development we see again and again that self-awareness is absolutely mission critical for self-development and personal growth. And of course, we can ask the question: Is there a link between a leader's self-awareness and his or her leadership effectiveness?
To help us answer this question, we have a great guest on the show, Dr. Nia Thomas.
Key moments
[05:19] Nia shares what triggered her curiosity about leadership and self-awareness
[08:04] Most important findings from Nia’s research. The “strategic level disconnect” between what people at the most senior levels of the organizations are setting in motion and what they seem to be thinking, compared to what others are thinking. One element of this is filtered feedback, and regardless of organisation, in a senior leadership position you will get filtered feedback, which means that you are disconnect to the rest of the organisation to a greater or lesser extent.
[16:14] Identified 3 layers of Leadership Self-awareness
- Reflection or Internal self-awareness, which is about me looking inward, knowing myself.
- Recognition or Internal social self-awareness, is about recognising that people are observing me and have opinions about me.
- Regulation or External social self-awareness, which is about regulating my behavior based on knowing myself, and knowing how others see me.
[27:40] Is there a correlation between a leader's self-awareness and their effectiveness?
The answer is a resounding yes - but. Leaders with high degree of self-awareness is an essential component to generate success. However, many organisations say it’s their aspiration, however the reality is, it’s not happening everywhere.
[31:28] What are potential dilemmas or challenges leaders might encounter when developing, or sharpening, their self-awareness?
- Need to recognise that self-awareness is an ongoing journey that you need to invest your time and effort
- The risk of filtered feedback, especially as a more senior leader
- Situations of stress, when we can’t cope to regulate our behavior
- ‘Busyness’ and seen to always be doing something, with no space for reflection
Self-awareness is a journey - “Know thyself, but ensure you keep reacquainting yourself”.
Reflection Questions:
- Stop and ask: Can I describe how I think others see me?
If I can't, how will I develop my antenna, my space, my opportunity to be able to answer that question? - What are the situations where I need to be more self-aware of my own behavior and its impact on my effectiveness as a leader?
- What do I need to focus on to increase my self-awareness?
- What are certain circumstances, situations, or people that either enhance or deplete my self-awareness?
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Get in touch with Nia through LinkedIn Dr. Nia Thomas or email at [email protected]
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More info about us and our work on our website: secondcrackleadership.com
Do you have any questions, feedback, or suggestions for us? Would you like to explore how we can help you to drive results in your organisations through a company-wide initiative or individual executive coaching? Then email us at [email protected] or connect on LinkedIn.
Gerrit Pelzer
Martin Aldergård
Next Episode

Success Redefined: Exploring the Power of Happiness in Organisations with Dr. Tho Ha Vinh
Tho Ha Vinh (bio below) found that one root cause for suffering is our current economic system based on competition and the fundamental contradiction of endless economic growth and the reality of a finite planet.
It is an illusion that happiness and satisfaction come from more consumption. In effect, the ever-increasing consumption is destroying the planet and thus the very foundation of our human lives.
The goal of economic growth must be to to satisfy legitimate human needs through goods and services. These goods and services are just a part of what enhances happiness and wellbeing. For true happiness, we also need friendship, love, emotional security and many things money can’t buy.
"The system", of which we often see ourselves as victims, is a manifestation of how we individually and collectively think, feel, and act. We are all part of the system, and thus are co-responsible of changing the system.
True happiness needs living in harmony with oneself (requiring introspection and alignment between aspirations and actions), living in harmony with others (but being too busy working keeps us from taking the time to build and maintain positive relationships) and living in harmony with the planet (we are part of nature, the wider system).
Change is inevitable. The question is: will it come about in a more gentle and inclusive way through mindfulness and compassion? Or will we continue with our blind ways of power, dominance, violence, and competition until the system simply breaks apart?
Leaders who want to positively drive change need to direct the collective attention. This begins with the ability to to direct your own attention. If you are able to do that, then you can also do that for the collective.
Your company’s transformation may begin by redefining its vision, mission, and values towards serving its clients and society by creating goods and services that are useful. Your “key performance indicators” need a more holistic understanding beyond financial impact, including environmental, social, cultural etc. You need to work with the inner dimension, too: how do you consciously develop your insight, your wisdom, your compassion, your mindfulness?
Reflection Questions for Leaders:
- Is my attention aligned with my intentions? Am I clear what my intentions are?
- What steps am I willing to take to create a significant change, even if it feels uncomfortable. And what are the risks that I'm prepared to take to do things differently moving forward?
- When we have good intentions, how come we cannot manifest that in the way we work? How can we bridge the gap between the knowing (what we know we should do) and doing (what we actually do)?
Tho Ha Vinh, PhD, is the founder and of the Eurasia Learning Institute for Happiness and Wellbeing . He was the program director of the Gross National Happiness Center of Bhutan. Serving as the Head of Training, Learning, and Development at the International Committee of the Red Cross, he trained humanitarian professionals working in war zones and emergency response in Afghanistan, Pakistan, Palestine, and Darfur. He holds a PhD in psychology and education from Geneva University, Switzerland. He is a Buddhist teacher in the Vietnamese Zen Tradition of Thich Nhat Hanh. He is the author of several books including the recent A Culture of Happiness.
More info about Martin Aldergård and Gerrit Pelzer is on our website secondcrackleadership.com. You can also email us at [email protected]
Second Crack — The Leadership Podcast - Can, Care, Do: How to Build Trust and Spark Action — with Jim Massey, CSO
Transcript
Second Crack – The Leadership Podcast
with guest Jim Massey (Episode 22)
This transcript is AI-generated and may contain typos and errors.
[00:00:00] Jim Massey: These environmental scientists were out to save the world, but they had been hampered by the organization saying, this is enough, this is enough. When I engaged them and said, guys, you have my, I have your back. We're gonna go further and we're gonna go from reduce, we're go
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