Second Bite Podcast

In the second installment of the Founder Question Series, Todd Taskey interviews his nine guests about when to alert your management team to a transaction.

When navigating a transaction, when should you inform your management team? Nine founders weigh in on how to effectively position a transaction for your team.

Jon Morris, Matt Sunshine, Mike Vertal, Lance Hollander, Erin Cigich, Lindsay Frey, Peter Stavisky, Andrew Kolidas, and Kevin Biondi talk with host Todd Taskey about involving your executive team in a transaction. Together, they discuss how disclosure timing impacts equity structure, how to relay transaction plans during due diligence, and the importance of culture fit during the process.

Kevin Biondi is the Managing Partner of Digital Marketing and Growth at Sproutward, a boutique marketing consultancy acquired by Power Digital. As an accomplished digital marketing and growth leader, he has over 15 years of experience in customer acquisition and retention in the online and mobile spaces. Kevin previously served as the Founder and Head of Digital Marketing and Growth at Clientside Interactive, where he advised startups and Fortune 10 companies.

When evaluating M&A transactions, strategic partnerships are important to consider for optimizing growth. However, these transactions require extensive due diligence and planning. What do strategic partnerships entail, and how can you streamline the process?

Kevin Biondi, Sproutward’s Managing Partner of Digital Marketing and Growth, talks about his company’s acquisition with Power Digital. With host Todd Taskey, Kevin explains how he recovered from a failed transaction, how to integrate and adapt to company processes following an acquisition, and preparing for due diligence.

Kevin Lee is the Founder and Executive Chairman of Didit, a leading digital marketing and technology firm. Over the past five years, Didit has made 11 acquisitions to transform into a full-service marketing firm. They serve Fortune 500 as well as startup businesses, performing everything from strategy to execution. As a digital marketing pioneer, Kevin gives back to the industry regularly by writing books, attending over 500 speaking engagements, and publishing over 780 columns.

Private equity is the standard method of executing M&A transactions. This approach often utilizes debt, however, which can hinder growth. How can you maximize business performance without employing private equity?

Kevin Lee, Founder and Executive Chairman of Didit, discusses bootstrapping 11 acquisitions. With host Todd Taskey, Kevin explains his company’s due diligence for its first acquisition, the value of reframing transactions to mitigate risks, and how to identify and acquire CEOs to fuel growth.

Alex Rossman is the Founder and CEO of Rossman Media, an award-winning global creative and media agency focusing on social media. He founded Rossman with a mission to help consumer brands connect with their target audience on social media. Alex and his team have been named by Business Insider as the “Best New Social Media Agency” of 2020.

Before founding Rossman Media, Alex spent time in sales and management for ADP and U.S. Bank where he developed his expertise.

Acqui-hiring is a viable acquisition method for startup agencies to enhance their value by obtaining industry-leading talent. So what should you know about these transactions, and how can you assess profitable opportunities?

Founder and CEO of Rossman Media, Alex Rossman, shares his process for acqui-hiring. With host Todd Taskey, Alex talks about his decision to acquire an agency, how to conduct due diligence to identify prosperous deals, and how acquisitions boost company value.

In this exclusive episode, host Todd Taskey asks nine founders the question, “do I have a boss following a transaction.” They delve into the changes business owners will experience in their daily lives after selling their companies.

Do you have to work under an executive after selling your business? What will your day-to-day involve?

Jon Morris, Matt Sunshine, Mike Vertal, Lance Hollander, Erin Cigich, Lindsay Frey, Peter Stavisky, Andrew Kolidas, and Kevin Biondi talk with host Todd Taskey about whether founders will have a boss following a transaction.