Search with Candour - SEO podcast

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠

Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠

SEO agency red flags with Emina Demiri-Watson

Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid.

• Overpromising and underdelivering
• Lack of transparency
• How to recognise red flags
• Competition between agencies
• Spreading themselves too thin
• Lack of alignment across teams

Follow Emina:

• Twitter: https://twitter.com/DemiriE
• LinkedIn: https://www.linkedin.com/in/emina-demiri/
• Website: https://www.vixendigital.com/
• SEOs Getting Coffee: https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4

In this week's episode, Jack Chambers-Ward is joined by Sodiq Ajala, Technical SEO Analyst at Second Eclipse. Sodiq gives his top five recommendations of mistakes that will rule your website out of Google's Knowledge Graph.

1. An incomplete Google Business Profile
2. Thin, poorly-researched content
3. Getting low-quality backlinks
4. Neglecting the technical 'health' of your website
5. Under-utilising Google Search Console information & data

For full links, show notes and transcript visit search.withcandour.co.uk.

This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly.

Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives.

This is part two of this conversation with part one, all about biases in search, over on the Rankable podcast.

Intro: 00:00:15

SISTRIX - SectorWatch: 00:01:09

Google Perspectives with Garrett Sussman: 00:04:57

Outro: 00:46:59

Get your ticket for the free live episode of Search With Candour/The SEO Mindset on 19th April in Brighton

This week, ⁠Jack Chambers-Ward⁠ is joined by ⁠John Iwuozor⁠ to discuss how to create content that satisfies Google's E-E-A-T guidelines including:

• Why E-E-A-T matters and the dangers of AI-generated content
• How E-E-A-T promotes high-quality product reviews
• How to improve E-E-A-T SEO

For the full show notes and transcript, go to search.withcandour.co.uk.

In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya.

Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025.

Topics include the rise of AI, shifts in search engine market shares, and the ever-evolving landscape of SEO. The conversation extends to personal branding, the importance of community in SEO, and how the integration of AI could reshape the search experience in the coming years.

Follow our guests

• Follow Arnout Hellemans on LinkedIn and Bluesky
• Follow Yagmur Simsek on LinkedIn and Search 'n' Stuff
• Follow Begum Kaya on LinkedIn

Chapters

00:00 Welcome

00:17 Introducing Our Special Guests

02:38 Highlights of 2024 in SEO

11:53 The Impact of AI on SEO

27:06 Building Trust and Brand in SEO

43:09 The Long-Term Impact of SEO Tips

43:31 The Challenge of Measuring Long-Term SEO Success

44:08 The Human Element in SEO

44:51 The Evolution of SEO Communities

45:51 Conversational Search and AI

47:00 The Future of Search Engines

49:19 The Role of AI in Everyday Tasks

01:03:41 The Impact of AI on Jobs and Society

01:13:01 Predictions for the Future of Search

01:25:58 Closing Thoughts